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SEARCH ENGINE OPTIMIZATION (SEO) Presented by: Ho The Hung – FET Co Email: hung.ho@fet.vn Mobile: 0906 388 099
Agenda ,[object Object],[object Object],[object Object],[object Object]
SEARCH ENGINE OPTIMIZATION ,[object Object],[object Object],[object Object],[object Object]
FET Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FET Introduction – Products & Technology
FET Introduction – Portfolio & Partner
SEARCH ENGINE OPTIMIZATION ,[object Object],[object Object],[object Object],[object Object]
Some questions ,[object Object],[object Object],[object Object],[object Object]
What is SEO?
SEO in your Marketing Plan Marketing Plan  Social Media Viral Marketing
What is SEO?
SEO vs. SEM & PPC
SEO vs. SEM & PPC
SEO v.s. PPC
SEARCH ENGINE OPTIMINATION ,[object Object],[object Object],[object Object],[object Object]
Why bother with search engines?
What is the most popular website?
Focus on the age of target customer?
Focus on location and purpose?
SEO seen as most effective in generating conversation Most effective digital marketing tools for generating conversations Source:  ©  C opyright FORBES 2009
GOOGLE is KING!!!
SEO – Return of Investment
Simple calculation for ROI of SEO How to Gauge the Missed Opportunity Costs ,[object Object],# of people searching for your keywords: ??? Engine share: ??? Expected click-through rate: ??? Average conversion rate: ???  Average transaction amount: ???
Simple calculation for ROI of SEO # of people searching for your keywords x engine share (Google = 80%) x expected click-through rate average conversion rate average transaction amount x x ,[object Object]
SEARCH ENGINE OPTIMINATION ,[object Object],[object Object],[object Object],[object Object]
Implement Process
WHY are there so many MISSED OPPORTUNITIES? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Importance of SEO ,[object Object],[object Object],[object Object]
Importance of SEO ,[object Object],[object Object],[object Object],[object Object]
Lose with SEO? Why? ,[object Object],[object Object],[object Object],[object Object]
Q & A
THE END ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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