1. Position Paper
Value of Technical Publications in the
IT Asset Management Industry
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3. Introduction
This paper presents the value and need for qualitative
TWB - Leading Technical Documentation
Technical Publications in the IT Asset Management
industry. Outsourcing Company
Technical documents in the IT Asset Management TWB is a leading technical documentation company
industry include marketing collaterals such as quick with an excellent record of providing unmatched
start guides, maintenance guides, training demos, technical documentation to many major multinational
product manuals, brochures, case studies, and white companies.
papers. Publishing such documents enable IT asset
management companies to streamline their critical TWB is the ideal choice of IT asset management
processes and maintain business continuity, thereby companies for their documentation requirements. TWB
reducing cost and time. helps customers with all their technical and process
documentation needs such as brochures, user
Regardless of whether an organization is small, manuals, case studies, white papers, and business
medium or large, its success is directly tied to how well process documents.
the IT assets are managed to increase productivity.
The processes and procedures involved in TWB works closely with client teams located globally,
implementing and managing IT assets need to be and assists them in meeting their worldwide product
documented. These documents help companies announcements and launch deadlines. TWB enables
realize savings through process improvement and customers to launch their products with world-class
strategic decision making. documentation
A good IT asset management service is of no use if
the end-user is not provided with accurate support
documents. Good support documents help users “Knowledge is people, money, learning, flexibility
understand the products and services, enabling them and competitive advantage. Knowledge is more
to use the products with ease. Hence, these support relevant to sustained business than capital or labor,
documents must be professionally written and easily and yet knowledge remains the most neglected
comprehensible. asset of a business. TWB helps you unlock and
share your technical knowledge with the world.”
“TWB believes that technology cannot exist
without being communicated effectively.”
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4. IT Asset Management – Technical Publications
Growth and Trends in the IT Asset Challenges and Solutions
Management Industry
The IT Asset Management industry is currently one of Some of the greatest documentation challenges that
the fastest growing IT sectors. IT asset management most IT asset management companies face today
services are deployed in companies that range from include:
small and medium businesses to large enterprises.
 Uncovering savings through process improvement
The IT Asset Management industry has grown at a  Enhancing performance of assets by streamlining
rate of 47% per annum. In 2009, the industry asset life-cycle management
recorded business of 216.4 billion dollars worldwide.  Reducing risk through standardization, accurate
According to a leading market research company, the documentation, and loss detection
industry will grow at 33% per annum taking Assets  Handling IT assets without loss of productivity or
Under Management (AUM) to US$ 350 – US$ 440 business continuity
billion by 2012.
“Industry experts estimate the growth rate of TWB provides competitive marketing collaterals to
digital asset management to be 60% within the
leading IT companies. These collaterals furnish a
next few years for a total of $6 billion.”
strong value to display a company’s achievements in
successful IT asset deployment and management.
IT assets can be managed remotely only with the
help of support documents. The support systems are
standardized using proper documentation to reduce
the loss of time and investment. TWB delivers
accurate documentation solutions for greater service
excellence and enhances asset performance.
IT asset changes and disposals are part of IT asset
life-cycle management. TWB also facilitates
updating of the existing documentation to reflect the
changes.
Benefits
Companies are looking forward to expanding their
markets on a global level with customer centric By associating with TWB, a leading IT asset
business models. For selling their services, management firm has benefited immensely in saving
companies need sales and marketing material. These costs and optimizing processes along with services
materials provide service offerings, case studies, and such as:
support information.
 Transferring complex technical data into easily
To market their services, IT asset management understandable language
companies need high-quality case studies and white
papers. Since the market is highly competitive, it is  Converting critical business data to effective sales
essential that organizations implement and marketing publications
documentation solutions to standardize processes,
strengthen compliance, and deliver cross-training
more effectively. All these documentation
requirements can be achieved by employing
professional writers.
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5. Value of Technical Publications
Technical Communication for Communication for Different Levels of
Transferring Product Knowledge Technical and Product Knowledge
The purpose of technical communication is to transfer In technical publications, the audience is the focal
product knowledge to end users in a comprehensible point. Hence, the style, language, and content must
manner. The strategies of communication and levels of vary depending on the type of audience being
information vary depending on the type of product and addressed. It is because every user has a specific
audience. role in the implementation and usage of the
technology. Therefore, it is important that documents
Providing end users with information about a product’s be created keeping in mind the role of the person
operation and maintenance is critical to the market who will use the document.
performance of the product. Hence, the need for quality
documentation is imperative. For example, when you document a software
application designed for highly technical users, it is
In today’s business scenario, technical publications are sufficient to provide the users with quick reference
often developed as an afterthought. This usually results information to use the application.
in inaccurate and incomprehensible documentation,
which, in turn, renders the users incapable of using the For users who start without technical or product
products. knowledge, it is important to provide detailed product
information along with instructions on how to use the
Accurate, readily understandable, and quality product.
documents determine how a product sells in the market
and result in increased customer satisfaction.
Attractive Publications as Useful
Marketing Tools
Faulty Assumptions that Result in
Problems in Documentation Besides transferring knowledge, technical
publications are also used for marketing a product.
The faulty assumptions listed below result in Before a product is released in the market,
incomprehensible documents: information about the product needs to be effectively
communicated to the customers.
 Developers know their products better than anyone
else – due to time constraints and limited resources, Well-designed, accurately presented, and attractive
many companies assign their documentation tasks marketing collaterals increase the market prospects
to them. This more often results in the creation of of a product and reduce support costs.
technology-centric information, while end users
require task-oriented information.
 Documentation of complex applications requires a
longer learning curve for the writer - learning the
product will not be a major obstacle for writers with
the right technical background.
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6. Conclusion
 Improve Productivity in a Highly Competitive Business: Growth of companies in the highly competitive world
depends on how well the companies manage their IT assets to increase productivity and maintain business
continuity. Every IT asset has a different user role and thus needs technical documents that can be used in
different scenarios. Furthermore, effective marketing materials are required to sell the services and solutions.
 Value of Technical Publications: Technical Publications are very essential for transferring product knowledge
to end users. Provisioning of proper material to use the technology and products enables the user to accept and
efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand
material. This also decreases the chances of marketing the products in the global market.
 Role of Documentation Outsourcing: Companies, being highly price competitive, consider outsourcing the
documentation needs to well-established Technical Publications Solutions providers. This helps the company cut
costs and at the same time deliver their products accompanied by quality documents.
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7. TWB Services
TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows
TWB is India’s to effectively publish their technicaloutsourcing with education. TWB offers a complete suite of services that allow
our customers leader in technical communication knowledge and their people and processes. TWB’s customers range from
our customers to effectively publish their technical LG, Samsung, Citrix, people and processes. TWB’s customers range from –
Global 500 – including Cisco, Accenture, McAfee, knowledge with their SAP, Siemens, AOL, Intel; Indian technology majors
Global 500 – including Cisco, Accenture, majors - PrattSamsung, Citrix, SAP, Siemens, AOL, Intel; Indiantechnology startups.–
including Infosys, Wipro; Global defense McAfee, LG, & Whitney, Honeywell, DRDO, HAL; and exciting technology majors
including Infosys,in technical communication ranges from Whitney, Honeywell, DRDO, HAL; and exciting technology startups.
TWB's expertise Wipro; Global defense majors - Pratt & IT Products and Outsourcing, ITES, Banking, Financial, Aerospace,
TWB's expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace,
Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.
Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.
TWB’s services include:
TWB’s services include:
Technical Marketing Technical Product Documentation Quality
Solutions Documentation Management
 Datasheets
 Administrator’s Guide
 Datasheets  Copy Editing and Proof Reading
 API Document
 Cheat sheets  Managing Writing
 Configuration Guide
 Solution Briefs/Solution Brochures  Editing Services
 Functional Specifications Document
 Presentations – Products/Corporate  Layout and Design
Profile  Installation Manual
 Creating SLAs
 Brochures and marketing collateral  Interface Document
 Web content  Interactive Electronic Technical Manual
(IETM)
Business Documentation
 Audio and video scripts
 Maintenance Manual  Business Proposals
 Press releases
 Online Help  Legal Disclaimers
 Direct mail
 Operation Manual  Policy Manuals
 Newsletter design copy
 Product Demo  Style Guide Design
 Sales catalogues
 Product Specifications Document  Template Design
 Sales sheets
 Product Overview Document
 Quick Reference Guide
Business Communication Content Management
 Release Notes
 Short Reports  Requirement Analysis Document
 Single Sourcing
 Proposals  SDK Document
 File Version Control
 Case Studies  Troubleshooting Manual
 Document Naming Conventions
 Lab Reports  User Manual
 Consistent Document Formatting
 Memos  Open Source Documentation
 Data Transformation
 Progress/Interim Reports  Programmers Guides
 Writing for Electronic Media  Functional Specifications Document
 Use Cases Web site Development
Illustrations  Online Help /Context Sensitive Help
 Web 2.0 development
 Troubleshooting Guides
 Graphic Designing  Web content

 Info graphics  Web applications
Qualitative Analytics for
 2D & 3D animation
Decision Support Translation and Localization
 Line drawings and illustrations
Services
 Economic Business Research
Process Documentation  Industry Analysis  Software Translation Services
 Workflows  Market Opportunity Analysis  Document Translation Services
 Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing
 ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing
 CMM Documentation  Reporting Solutions
 Assessment of Unmet Market Needs Records Management
Deployment and Support  Status and Potential of Technologies
 Document Management Solutions
 Benchmarking of Strategies Vs
Competition  Record Management Storage and
 Installation and Configuration Guides
Retrieval
 Operations Manual  Forecasting
 Sales Force Effectiveness
 Market Assessments
 Competitive Intelligence
 Opinion Leadership
 Emerging Markets - evaluation and
research
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8. TWB Software Tools Expertise
Our technical proficiency in software and authoring tools includes:
Our technical proficiency in software and authoring tools includes:
Unstructured Content XML Structured Editors Multimedia /Authoring
Development
 Epic  Adobe Flash®
 Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®
 Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®
 Adobe InDesign®  Adobe Captivate®
 QuarkXPress® Macromedia Captivate
 Adobe PageMaker® Graphics/Animations
 Multimedia /Authoring /
Illustrations  Adobe Flash® Supporting tools
 Adobe Photoshop®
 Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®
 Adobe Illustrator CS3  Adobe Flex®
 CorelDRAW Online Help  Adobe AIR®
 Microsoft-Expression Graphic  Adobe Dreamweaver®
Designer  Adobe Acrobat®
 Xara Xtreme (Windows & Linux)  JavaHelp
 Microsoft Silverlight®
 CuteDraw  Adobe RoboHelp 7.0
 Adobe Authorware®
 Publisher3D(for animation)  HelpScribble
 Adobe Director®
 Sketsa SVG Editor (for vector  WebWorks Publisher
 Adobe Captivate®
graphics)  PowerCHM
 Trivantis Lectora®
 Techsmith Camtasia  Doc-To-Help
 ASP.NET
 Arbortext IsoDraw (technical  WinCHM
 JSP
illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)
 JAVA
 Fast-Help
 MadCap Flare Standards
Graphics/Animation  Help-Server
 NVU Help
 SCORM 1.2 / 2004
 Adobe Flash®  AICC
XML
 Adobe Photoshop®  W3C
 Adobe Illustrator®  Section 508
 Adobe Fireworks®  XMetal®  QTI XML
 Microsoft Silverlight®  Microsoft Word 2003®,
 Microsoft Word 2007®
Databases Development and Publishing
tools
CMS/ LMS
 Microsoft Access  XSLT/XSL
 Microsoft SQL Server  EDD
 Sharepoint®
 Moodle
Flowcharting  Joomla,
 WordPress
 Microsoft Visio  Media Wiki
 iGrafx  CMS Builder
 EDraw  Author-it (formerly AuthorIT)
 RFFlow  Alfresco
 Flowbreeze
 Smart Draw
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9. Industries Served
TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include:
TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:
 Banking, Insurance and Financial Services  ITES/ KPO/ BPO
 Consulting and Business Services  Pharmaceuticals and Biotechnology
 Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries
 Education and Learning  Steel, Ship Building, Construction and Aviation
 IT, ITES  Telecom and Digital Communications
TWB has been the preferred technical documentation outsourcing company for:
TWB has been the preferred technical documentation outsourcing company for:
The TWB Building US Office:
No: 4062, 19th Main Road, TWB
HAL 2nd Stage, 11701 Norwegian Wood Drive
Bangalore – 560008 Austin, TX 78758
India.
Landmark: Behind Carlton Towers
Telephone: Telephone:
+91.80.40741400 / +91.80.41256367 +1.512.586.8357
Corporate Enquiries: corp@twb.in
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