2. 2
Agenda
! What and Why
! Opportunity, Mission and Goals
! What’s Next?
3. 3
What is a CSR?
Corporate Social Responsibility plans outline the
mission, goals and strategic initiatives of a
company as they relate to the community,
including employees, customers, investors,
competitors, partners and the world at large.
CSR is about being good while doing good.
4. 4
Why doyou need a CSR?
! Because it is good business. Splunk CSR key wins:
! Create Marketing, BD and Sales opportunities
! Lead to Top of Mind Awareness
! Position Splunk positively with prospective hires, current employees,
customers, and the broader market.
! Because contributing to the sustainable development of
society is the right thing to do.
5. 5
What makes up a CSR?
! CSRs vary by company, but traditionally they are
made up facets such as:
! Relations with Society
! Relations with Customers, Business Partners, and
Competitors
! Relations with Shareholders and Investors
! Management of Company's Assets and Information
6. 6
Traditional can be cool…
! There are important initiatives companies typicially choosee:
! HR policies on: Corporate giving, Employee giving matching, PTO for
volunteer work, etc.
! Facilities policies on: Green building programs, etc.
! While we should loop these in to a comprehensive CSR, traditional is
not the focus.
! Splunk’s innovative CSR is focused on technology.
8. 8
Splunk CSR Mission
Position Splunk uniquely at the forefront of
technology companies by implementing paradigm
shifting Corporate Social Responsibility initiatives
that combine Splunk's core technology and cultural
character to democratize data, change the world and
improve people’s lives.
9. 9
Traditional can be cool…
! Plan A: “Change
the World with
Beer” is stuck in
R&D iterations.
We will keep
working on it and
report back with
progress soon…
10. 10
Better than beer?
Changedataworld byjust
Access to the doesn't
democratizing data!
make for better business;
it can create a better world.
11. 11
Lets Democratize Data?
! Exerting an opening, equalizing force that allows the power of
data to be leveraged by businesses, governments and individuals.
! Requires:
! Better formatted data
! Openly available data sources
! Real-time data
12. 12
Splunk CSR Goals
Drive use of Splunk by empowering developers to demand
Goal #1 real-time data from all sources in a stream over the web in
standard format.
Create new opportunities for BD, Sales, Marketing,
Goal #2 HR/Recruiting.
Leverage existing R&D relationships, social media forums
Goal #3 and developer mediums to position Splunk at the forefront
of the developer open data movement.
13. 13
Splunk CSR Goal #1
Goal Drive use of Splunk by empowering
developers to demand real-time data from all
sources in a stream over the web in JSON
format.
CSR Initiative Data Democratization
Community Win Proliferation of real-time data feeds enabling
developers to solve the world’s Big Data
problems.
14. 14
CSR Goal #1 in action
Wilde and Erik Swan
present “Big Data for
Everyman” at SXSW
2012 & wow audience
with Splunk viz of
real-time SXSW event
data from Foursquare
and Twitter!
15. 15
Splunk CSR Goal #2
Goal Create new opportunities for BD,
Sales, Marketing, HR/Recruiting.
CSR Initiative Free Splunk/Splunk Storm for EDU,
non-profits, etc.
Community EDUs and non-profs with Splunk
Win use cases receive Splunk product
for free.
16. 16
Splunk CSR Goal #3 Splunk is working
Geeks Without Bounds
(non-profit open data
Goal Leverage existing R&D relationships, social org) to sponsor NASA’s
media forums and developer mediums to Space Apps Challenge
position Splunk at the forefront of the Hackathon 4/21-22.
developer open data movement.
CSR Initiative Hackathons &
Open Source Projects
Community Win Open source project contribution and
marketing. Prize of charitable donation + App
and output.
17. Splunk CSR Ecosystem
Contributing to Sustainable Development of Society
Society Customers Employees
Social Data
Employee giving
Projects, Free product for
matching, PTO for
Hackathons & EDU, non-profits,
volunteer work,
Open Source etc.
etc.
Projects
Data
Democratization
Splunk CSR
