View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-small-business-recorded-webinar/ Learn core marketing concepts that will help you understand how to make your small business or organization be more effective online. From the 4 pillars of marketing success to tips to make your marketing mobile-friendly, you’ll learn how today’s marketing techniques, can help you grow. Small businesses and organizations need to be as effective as possible in their marketing efforts. But with so many different types of marketing activities to choose from, they often miss some of the important, core marketing concepts that will help them understand why those activities are so important and which ones would be the most effective for their unique situation. In this presentation, you’ll learn core concepts in online marketing and how a little bit of marketing knowledge can go a long way. You'll learn: What marketing in 2014, really is (and isn’t). How marketing has changed in the past 10 to 20 years in ways that benefit small businesses. How you must set goals and objectives for your marketing efforts. The 4 Pillars of Marketing Success – a framework that shows how different marketing activities all fit together, and can be easily implemented by small businesses. It’s ok to start small. Learn ideas for where to begin. Start to build a foundation of marketing knowledge today.

1. Halfmoon YogaHalfmoon Yoga
B•B•Q
How to Market Your Small
Business in 2014
A framework for small businesses
and organizations.
© 2014

2. Marketing has changed
Goals and objectives
4 Pillars of Marketing Success
Get found (discoverability)
Nurture relationships, grow your lists,
increase loyalty
Use campaigns that drive action
Analytics and decision-making
Next steps
Agenda

3. Marketing | Goals & objectives | 4 pillars | Next steps

4. Marketing
You have an advantage
You can be your authentic self

5. marketing
Marketing
At its core, marketing is about
eliciting a physical and measureable
response

6. Marketing
It’s pretty simple
1. Define an audience 2. Run a campaign that
targets those people
3. Elicit a physical, measurable response

7. Marketing
Marketing has changed.
Find
Marketing then. Marketing now.
Convert
Keep

8. © Constant Contact 2012
Marketing
Engagement marketing
~10%
New
business
~90%
Current
customers

9. Marketing
Engagement marketing
new
business
~90%
Word of mouth
~10%
New prospects
New
business

10. Marketing
Engagement marketing
~9%
Word of mouth
~1%
New prospects
~90%
Current
customers

11. Marketing
Engagement marketing
is marketing for the other 99%
99%

12. Marketing
Engagement is the new word of mouth

13. 20
Marketing
Small business
marketing
isn’t
Color schemes
Catchy slogans
Super Bowl ads
“Pretty” emails

14. Marketing
Small business
marketing
is
Getting
measureable
results
Delivering on
your promise
Nurturing
relationships

15. Marketing | Goals & objectives | 4 pillars | Next steps

16. Goals & objectives
Marketing goals
new customers, donorsReach
repeat business, supportDrive
leads and relationshipsNurture
members, advocates,
volunteers
Engage
donations, revenueIncrease

17. Goals & objectives
Get more specific with objectives
donations this monthDrive
content to tradeshow leadsDeliver
seats on a SundayFill

18. Goals & objectives
Get more specific with objectives
seats on a SundayFill

19. Goals & objectives
Is it a good objective?
Three questions to ask
Will achieving this
objective help my
business grow?
1 2
Is this objective
attainable?
3
How will I
measure it, or
my progress
towards it?

20. Marketing | Goals & objectives | 4 pillars | Next steps

21. 4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
decisions

22. 4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
decisions
Mobile
Search & SEO
Social
Listings

23. 4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
decisions
Engagement
marketing
List growth &
management
Loyalty
Permission
CAN-SPAM
compliance
THANK
YOU
Bonus
Of fer!
Mobile
Search & SEO
Social
Listings

24. Engagement
marketing
List growth &
management
Loyalty
Permission
CAN-SPAM
compliance
THANK
YOU
Bonus
Of fer!
4 Pillars
Newsletters &
Announcements
Feedback &
Surveys
Offers &
Promotions
Events &
Registration
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
decisions
Mobile
Search & SEO
Social
Listings

25. Results &
reporting
Analytics –
“so what?”
Adjustment
and iteration
Hypothesis
testing
Newsletters &
Announcements
Feedback &
Surveys
Offers &
Promotions
Events &
Registration
Engagement
marketing
List growth &
management
Loyalty
Permission
CAN-SPAM
compliance
THANK
YOU
Bonus
Of fer!
4 Pillars
Getting Found &
Discoverability
Engage &
Nurture
Relationships
Campaigns That
Drive Action
Analytics &
Making
Decisions
?
Mobile
Search & SEO
Social
Listings

26. 4 Pillars
Getting Found &
Discoverability
Engage &
Nurture
Relationships
Campaigns That
Drive Action
Analytics &
Making
Decisions
Newsletters &
Announcements
Feedback &
Surveys
Offers &
Promotions
Events &
Registration
Engagement
marketing
List growth &
management
Loyalty
Permission
CAN-SPAM
compliance
THANK
YOU
Bonus
Of fer!
Results &
reporting
Analytics –
“so what?”
Adjustment
and iteration
Hypothesis
testing?
Mobile
Search & SEO
Social
Listings

27. Marketing | Goals & objectives | 4 pillars | Next steps

28. Next steps
This is important

29. Next steps
You can do this!

30. Next steps
Start where you are
And where your customers and
relationships are.
SAVE!

31. Halfmoon YogaHalfmoon Yoga
B•B•Q
© 2014
Next Steps
Want help?
www.TheURLdr.com
The URL Dr. is your partner
in online marketing & web design

32. Halfmoon YogaHalfmoon Yoga
B•B•Q
© 2014
email survey promos events
www.TheURLdr.com

33. Halfmoon YogaHalfmoon Yoga
B•B•Q

34. Halfmoon YogaHalfmoon Yoga
B•B•Q

35. Halfmoon YogaHalfmoon Yoga
B•B•Q
Win the chance for your small business
to be on the radio
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Like The URL Dr.’s Facebook page

36. Halfmoon YogaHalfmoon Yoga
B•B•Q
© 2014
Next Steps
Get started today…
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37. Halfmoon YogaHalfmoon Yoga
B•B•Q
Get started today…
www.TheURLdr.com
Constant Contact Toolkit
Win a Radio Spot
www.facebook.com/theurldr
for your small
business
© 2014
Want help?
301-363-2710
The URL Dr. is your partner…
KimButler@TheURLdr.com TheURLdr @TheURLdr