Online marketing-solutions

CREATIVE
GRAPHIC DESIGN
CORPORATE IDENTITY
ADVERTISING
RE-BRANDING
EXHIBITION GRAPHICS

ONLINE
WEBSITES
E-FLYERS
ONLINE BROCHURES
LANDING PAGES
SEARCH ENGINE OPTIMISATION
ANIMATIONS / FLASH
CUSTOM BUILT APPLICATIONS
HOSTING / SUPPORT

LITERATURE
BROCHURES
LEAFLETS
PRESS RELEASES
COPYWRITING

ONLINE MARKETING SOLUTIONS

POINT OF SALE

PRODUCTION
DIRECT MAIL
LIST RENTAL
MEDIA PLANNING
DATA ENTRY
PRINT BUYING

The Studio 4 Suite 3.04, Grosvenor House, Central Park, Telford, Shropshire TF2 9TW

Tel: 01952 234004

E: info@thestudio4.co.uk

www.thestudio4.co.uk


Background
The Studio 4 - A leading integrated marketing agency based in Telford.
We aim to provide you with solutions to fulfil your needs along with other options you
may not have considered.
As a fully integrated marketing agency we provide a comprehensive mix, from web
design to media planning.
The Studio 4 has a combined a wealth of many years experience in design,
marketing, web and PR campaigns, backed by an established ABC-accredited
publisher, TSPMedia.
As our sister company primarily focuses on the Architect/specifier sector, naturally a
lot of our clients operate in this market. This has allowed us to become specialists
within this field both from the advertisers and architects perspective.


Tel: 01952 234004



REFERENCES
“We would like to thank you and your team for their work and patience with this project.
We appreciate that the new corporate brochure and website have taken longer to complete because of the number of amendments we made to our original brief but it has been well worth
the time and the number of visits you made to get the detail correct and the end result presents our business as we wanted.”
Steve Woodhouse
Managing Director - Telford Group Ltd, Enterprise House, Stafford Park 1, Telford, Shropshire TF3 3BD

“In the 3 years we have worked with them, The Studio 4 have provided us with an outstanding level of service and support. Their expert knowledge and experience in creative and online
marketing has been extremely valuable in the delivery of some of our major marketing campaigns. Mattʼs creative work is always exceptional and I cannot imagine any other agency
providing a more professional and supportive level of service.”
Sarah Cope
Marketing Officer, Advantage Healthcare, Grosvenor House, Central Park, Telford TF2 9TW

“I have had the pleasure of working with the team at The Studio 4 for the past 12 months on various marketing projects for SP Holding. They are a great team and always deliver on
promises, often exceeding expectations in terms of time. The quality of the work that they produce is extremely high and they are excellent at interpreting briefs and providing designs that
present the Company in the best possible way. When it comes down to tight deadlines, they never disappoint and their standards of customer care and work outcomes are consistently
good. I donʼt view The Studio 4 as an outside agency, but more as an extension to the Company and like having my own in-house team available as and when required. I wouldnʼt hesitate
to recommend them to any company that wishes to work with a truly professional and skilled team.”
Alastair Campbell
Marketing Manager, SP Holding, Upper Coalmoor Farm, Moreton Coppice, Telford, Shropshire TF4 2PX

“The whole team at Studio4 continue to offer a professional and personable service. Give them any task and it will be completed on time, on budget and more importantly exactly in line with
what you are looking forʼʼ
Andy Oliver
Business Development Director - Steelway, Queensgate Works, Bilston Road, Wolverhampton, West Midlands WV2 2NJ

“Just a line to say many thanks for the brochures, stationary, labels etc…and all the other work youʼve done for us over the last few months, we have found working with you a pleasure and
appreciate your input into lifting corporate image and your advice as to print and web issues. In particular many thanks for being so accommodating with the many changes of mind and
alterations along the way – designers often plough ahead with their own thoughts but we feel youʼve listened to what we were trying to achieve – we look forward to more of the same over
the coming months and years!”
Roger Penprase
Manager, A&S Landscape Contractors, Alpine House, Drayton Road, Shawbury, Shropshire, SY4 4NZ


Tel: 01952 234004




Website
Design


Tel: 01952 234004



WEBSITE PORTFOLIO LOCAL

http://www.honeycombhair.co.uk

http://www.novaford.co.uk

http://www.newportsaloprufc.co.uk

http://www.weldingsuperstore.co.uk

http://www.letsmovepropertymanagement.co.uk

http://www.longfordplaygroup.co.uk


Tel: 01952 234004



WEBSITE PORTFOLIO NATIONAL

http://www.advantagehealthcare.co.uk

http://www.steelway.co.uk

http://www.smpsecurity.co.uk

http://www.telfordgroup.co.uk

http://www.ic-international.com

http://www.concretepipes.co.uk


Tel: 01952 234004




Press
Releases


Tel: 01952 234004




Print
PR
PR is an excellent way of communicating your message via both print and online to your target market. The UK construction industry and in
particular the architectural sector is well served by a range of print and online magazines and web based platforms all of which have a thirst
for product and project information. Trespa are involved in a range of prestigious projects in both Europe and the United Kingdom and
possess a wealth of inspirational project photography that will appeal to the UK architectural market.

As each prestigious project is completed we would through liaison with your sales and adminstration team prepare a press release with
photography and circulate to UK publishing houses who publish and host architectural magazine and web based products that are read by
UK architects and specifiers. This PR activity and the photography that supports it would then become the main driver for the marketing
strategy across print media advertising, direct mail, ebulletins, online advertising and social media. It could also have a major impact on the
SEO of your website.


Tel: 01952 234004




Press
release
format

Typical
media
coverage
Tel: 01952 234004




Social
media


Tel: 01952 234004




Make your news go further...

Turn one platform into many!

Tel: 01952 234004




Online
Social media
Social media can be used to support any PR campaign.
Previously a press release has appeared in a few magazines,
now your press or product release can reach a far wider
audience. Each release we write for you does not only appear in
publications but also.
Magazine websites
Article Submission sites
Twitter feeds
Facebook Posts
Pinterest Boards

For all PR campaigns, we also create a designated projects
upload area where sales representatives can upload
information about installations. Some of these may become
Press release which appear in magazines, but all of the
information uploaded in this area can be used to promote the
company on social media platforms.


Tel: 01952 234004




Online
Social media

Social media websites can also be harnessed to work
for SEO Campaigns to deliver your marketing message
directly to the target audience. We can construct and
manage your social media pages to get the best
commercial results from them.
Social media can be used on your website in 2 ways.
Sharing - Allow the content on your website to be
shared with other people through social media.
Following - Populate your own social media pages with
interesting content and encourage the right people to
follow you by following them.
More information on SEO can be found at the end
of this report


Tel: 01952 234004




Email
Marketing


Tel: 01952 234004




Online
E-Shots
E-Shots can also be used to promote company innovations to a wider audience.
Once an EShot has been sent out to the requested circulation we would provide
you with the following statistics:
How many people it was sent to
How many people Received it
How many people Opened it
How many people Clicked through to your website
How many people Clicked through to your email
Note: If you have provided the email database we can actually tell you who clicked
on what so you can approach them directly as you know that they have shown
some interest.
Linking your E-Shot through Glenigan
Because of the relationship TSPMedia have with Gleniganʼs Architects and
Specifiers databae, we now have facility to match your product with architects that
are working on live projects that may want to specify it. We can then pre-populate
the subject and header so that the recipient feels that you are talking directly to
them. If your products are not in the construction sector, we can buy mailing lists
that are releavnt to your products market area.


Tel: 01952 234004




Online
Advertising


Tel: 01952 234004




Online
Online advertising
Banners, Buttons and Skyscrapers
The costs of banner and button advertising can vary from website to website. Some companies can
offer a banner or button for free if it is coupled with other advertising where as you can pay in excess of
£1000 for the top banner on some websites for a month yet this does not really show a return on clicks
to your website. This form of advertising is used as more of a branding exercise and can form part of the
marketing mix but will never show the same return as an EBulletin or google adwords.
Directories
This form of advertising is becoming a popular inclusion in the marketing mix but prices can range
between £125 to £1500 for the year so it is important to choose the right directory for you. Website visits
are not necessarily the best way to determine which are the most successful as dependent on how big
the directory is it will lessen the percentage of you being found. This best measure is to look at how
many referrals these directories bring to your website and this can be found through google analytics.
E-newsletters
E-Newsletters are a popular and cost effective way of reaching your target audience. Like a
traditional magazine, publications now send E-Newsletters to their readership and add your news
piece to their website with a click through to your own website. You can ensure your product news
is read by a targeted demographic for as little as £150.


Tel: 01952 234004




Google
Adwords


Tel: 01952 234004




Online
Adwords
Adwords is Google's own advertising network allowing you to place adverts that are displayed along with search results
when someone searches on Google using one of your targeted keywords at the top and right hand side of search
results. This will give you instant exposure as your advertisement will be listed on the first page of Google search
results. We would assign an amount each month that we would spend on google adwords each month which we would
monitor and adjust during the month to maximise the amount of people that visit the website.


Tel: 01952 234004




Adword campaigns need to be managed and monitored throughout the month to ensure that you receive the best return
on your investment. You can adjust your cost per click, daily spend, the time your advert is viewed and where it is
displayed all in an effort to maximise your return. But you must stay ahead of your competitors and adjust your campaign
accordingly. The example below shows how we saved a client £7 per day without it having an impact on their daily clicks.


Tel: 01952 234004




SEO


Tel: 01952 234004




SEO is an on-going requirement which can involve many facets in an effort to ensure your website ranks highly on
google. Unlike Google adwords, this does not cost anything other than the management fee for optimising the
website. Google will decide if you rank highly for the keyword based on the work we do to optimise the website where
as with google Adwords, you pay for the privilege.
SEO Campaign which will be detailed in a monthly report will containing the following:
·
·
·
·
·

Page hits
Geographical locations
Traffic sources (eg search engines, direct or referring)
Search engine ranking progress
website changes (Meta Tags / H1 refs etc / keyword density.)

- Competitor Analysis – How your competitors rank for your key terms on Google.
- Page views – Which days during the month attracted the most clicks
- Site overlays – Showing how people navigate through the site and the first page they view after the homepage.
- Link Submissions – Sites that are showing links to the website.
- Most Popular Keywords – The words that drove people to the site through search engines.
- Keyword Changes – Suggestions on how different keywords can bring traffic to your site.


Tel: 01952 234004




Competitor Analysis EXAMPLE
Here is an example of how a
company ranks in comparison to
their competitors for the
keywords they have. We would
carry this out for you to see how
you are performing against your
competitors and then look to
mimic the top performing
websites.


Tel: 01952 234004




Site Overlay EXAMPLE
This analysis shows the first page
users view after the Homepage.
Therefore it is a good indicator of the
main interests of your users. This
information can be used to know
where to have the most important
products or services on the website,
such as the visitor data capture.
23% - View Jobs
8.6% - Contact us
7.1% - Branches
4.9% - Support Workers
4.7% - Carers
4.4% - Nurses
2.8% - Care Home Staffing
2.6% - Work in the NHS
2.2% - Candidate Area
1.9% - Social Care
1.7% - Hospital and PCT Services
1.3% - Nursing Care
1.1% - Live-in Care
1.0% - Specialist Healthcare Services
0.9% - AHP and HSS


Tel: 01952 234004




Link Directory EXAMPLE
A backlink is a hyperlink pointed to
your website from another site and is
the key to ranking high in search
engines. Backlinks are important
because they are seen as a type of
credit given to you from other
webmasters. Search engines give you
more status for quality backlinks.
Through the competitor analysis we
can choose the right link directories
that have proved successful for your
competitors. There may also be paid
for link directories such as Adirect2z
which has been successful for some of
our other clients.
Link directories can also be used to
promote a specific page within the
website as oppose to just the
homepage. This is often a good tactic
if one of your core keywords is not
ranking highly.


Tel: 01952 234004




Keyword Rankings EXAMPLE
We will analyse your keywords each month and compare them to the previous month so you can see the websites
improvement from month to month. The example shows how one of our other clients have improved month on month.

As the table above shows, one of our existing clients now has 80% of its keywords are now ranking on the first page of Google.


Tel: 01952 234004




steel open mesh flooring
torlift

Keyword Rankings EXAMPLE

weldmesh fencing

This is a list of the most
popular words people used to
reach one of our existing
clients websites. As expected,
many of them are derivatives of
the company name but all of
the words listed below in bold
are words people have used to
reach the site that did not
already know of our clients
existence. In this particular
month it amounted to 500 extra
visits to the website.

open mesh flooring

en 124
ball type handrails

muga fencing
broadstel

open grid flooring
tubular handrail standards

handrail standards

tubular handrail system

brickhouse steelway

tubular steel handrails

durbar stair plates

aluminium access covers
bristeel

estate fencing

tubular handrail

durbar plate flooring

external handrails

bs en124

facta loading

mild steel diamond pattern

steel flooring

diamond pattern flooring

guardsman cover

flooring

durbar flooring

durbar plate

gwr turntables

mild steel handrail

mesh flooring

durbar plate load tables

hand rail standards

prolift access covers

handrail loadings

open mesh floor

retractable ladder

mild steel handrails

railway turntables

ships ladder

recessed or inset cover for bt

spiral staircase

open steel flooring

ducts

stainless steel floor plate

open mesh steel flooring

pro lift stamp lock

steel mesh flooring

standard handrail details

steel platforms

stainless steel durbar plate

steel open grid flooring

steel durbar plate

bs en 124
bripave

steel fabricators

stainless steel open mesh flooring
steel handrails


Tel: 01952 234004




Track record - Our Clients
Reflective Bollards - Simmonsigns NO.1


Tel: 01952 234004




Steel Railings - Steelway NO.1


Tel: 01952 234004




Fire Blanket Manufacturers - IC International NO.1


Tel: 01952 234004




Playground Canopies - A&S Landscape NO.2


Tel: 01952 234004




Entrance Matting - Emco NO.2


Tel: 01952 234004




The quality of a visitor
As shown in the example above, there so many different ways to attract people to your website but the quality of the person you
attract can vary on sometimes a targeted promotion can improve the quality of visitors

SEO - As SEO improves your ranking on search engines, it in turn improves the content on your website. But as everyone uses
google, a visitor via a search engine could be an architect or could be a school child.

Google ads - Similarly to SEO, you cannot screen who clicks on your google ads. You can however choose a word that would appeal more
to architects and although you cannot be sure, you would expect those that type specific words into google know what they are talking about.

Magazine website - Magazine websites are primarily news sites so therefore you would assume that architects viewing these
websites are interested in your products but are not necessarily on that website with a view to purchasing.

Directory listing - As these are not news based you would expect the users on these websites would not be on them unless they
were looking to purchase product.

Social Media - As you can choose the people who follow you via social media, any visits from this source should be of reasonably
quality assuming you screen the people you accept.

Email using someone else's database - If you purchase a database of a certain demographic, any visits from this source would
be valuable as you have already identified them as a potential buyer.

Email using your database - Any visits that derive from your existing database are probably the most important as they have used
you before, the fact that they are then on your website, you would hope that they would use you again.


Tel: 01952 234004




Google
Analytics


Tel: 01952 234004




Google Analytics EXAMPLE
The advantage of any online marketing, be it
SEO, Google Adwords, online press
coverage, EShots or social media. All of the
information can be tracked and these
statistics are provided in a monthly report so
you can see the impact that all of these
different mediums are having and react
accordingly.


Tel: 01952 234004



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