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SELF-
ETHNOGRAPHY
from
PUSH
PULLto
CAROLINE FLETCHER
THE SOUND RESEARCH
JANUARY 2014
CAROLINE@THESOUNDHQ.COM
VANCOUVER
LONDON
TORONTO
NEW YORKCHICAGO NEW YORK
INTERNATIONAL REACH
BOUTIQUE APPROACH
2
THE SOUND RESEARCH
3
SMART AS F*CK
NEVER BORING&
‣ EMOTIONAL ENGAGEMENT
‣ LONG-LIFE EXPECTANCY
‣ EFFICIENT
4
THE PAST... LET’S
FACE IT, THE PRESENT
&
‣CONTEXT
‣FIRST HAND EXPERIENCE
5www.thesoundresearch.com
6
TELL SHOW&
‣ GENUINE BEHAVIOUR
‣ CREATIVE EXPRESSION
‣ COST EFFECTIVE
‣ PRE/POST TASKS
7
PUTTING it
INTO ACTION
it
‣ PRIVATE MOMENTS
‣ PAIN POINTS
‣ CULTURAL BARRIERS
‣ CATHARSIS
8
The Sound Travel
THE SOUND
WAVE
‣ LIVE EVIDENCE
‣ DOCUMENT JOURNEYS
‣ CO-DISCOVERY
‣ NETWORK
9
10
11
IT’S NOT ABOUT SUGAR
COATING A BITTER PILL
THANK
YOU
PREPARED BY THE SOUND RESEARCH
JANUARY 2014
WWW.THESOUNDHQ.COM

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