Presentation on Midem delivered at the Scottish Music Industry Association's briefing event on SXSW & Midem on 28 August 2012

1. midem 2013

2. Music beats in people's hearts
and is set to beat louder.
Be part of midem & the
community leveraging music to
connect with its audience.
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3. Music, brands & technologies interact together in
new ways
• People today love music more than ever, and they engage with it in new ways.
• Seven of the top ten Twitter accounts are musicians
• A third of all YouTube videos are music-related
• 74% of music fans and 67% of labels agree that more fans will buy directly from the
artists (Music Support Here, 2011)
• Over 5M artists now meet, engage & transact over online communities*
• 97% of people think that music can strengthen their brand (Sounds Like Branding, 2010)
• 91% of consumers accept or are positive about brand involvement in music
entertainment and culture (Frukt, 2011)
*Audiolife, Bandcamp, Billboard Pro, CD Baby, GigMaven, Headliner.fm, Hello Music, Indaba
Music, RegioActive.de, ReverbNation, Sonicbids, Soundcloud, SoundExchange, Songkick…
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4. What is midem ?
midem is a part of the Reed MIDEM
company, leader in the organisation of
international b2b events.
Launched in 1967, midem is an international yearly
event, dedicated to the opinion leaders and
decision makers of the music industry.
It’s the the place where music makers, cutting-edge
technologies, brands & talent come together to
enrich the passionate relationship between
people & music, transform audience
engagement & form new business connections.
Meet, network and make deals at midem.
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5. Midem in figures
Clients activities Geographic Area
• 6,900 delegates (+13% visitors !!) • 184 Startups
• 3,300 Companies • 80 Gigs
• 75 Countries • 600 Artists
• 338 Journalists
• 48 National Pavilions
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6. Midem’s reach
• 1,9 millions website pages viewed with 225,000 unique visitors during the selling time
(July- January)
• Blog midem 127 000 pages viewed /month
• 25,000 social network followers
• 12,000 persons downloaded the mobile application
• Database of 100,000 qualified people from the enlarged ecosystem
(music, tech, brands, artists…)
• Press release to over 2,000 media contacts
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7. Why midem?
• A one stop-shop solution: source music &
technology that will help you to engage your
audiences
• Promote your brand: benefit from a large media
coverage (more than 330 journalists) and the
strength of midem brand;
• Unique networking opportunities : Connect with
music, tech, brands / agencies professionals from
all over the world;
• Build up new deals and get new ideas
• Expand your knowledge : familiarize yourself with
the upcoming trends, discover new products and
how to use them for your business
• Meet the artists and discover a new dimension of
music.
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8. A new offer
Artists
Education Pitches & Competitions
Midem festival ROI
Accessibility
Networks Meet-Ups Speakers
Conferences Business Platform Midem off
Database Content Showcases
Students Ecosystem
Concerts
Matchmaking
New formats Conversation
Dedicated Areas Mentoring sessions
Visionary Monday
Exhibition Hall Tech
Music Brands
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9. A market on 3 Levels
RIVIERA, LEVEL 01 & LERINS
• Totally re-shaped
• More dynamism
• More interactions and networking moments
• Better overall comfort – daylight & access to
the outside
• More open spaces
NEW DEDICATED AREAS:
• The Networking Village
• Innovation Factory
• Brand Central
• Direct2Fan Camp
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10. More than 1500 exhibiting companies
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11. Music companies come to midem
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12. Cutting-edge technologies come to midem
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13. Brands & Agencies come to midem
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14. Artists come to midem
Pete Imany
Wentz
Patricia Kaas
Damian Kulash
David Guetta
Selah Sue
Alison
Balsom
Pharell
Williams
Joss Stone
Mark Ronson Amanda Palmer
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15. Visionary Monday
At Visionary Monday, industry leaders, consumers, marketing & technology experts share their insights and
discoveries on new innovative ways to reach, engage and monetise audiences.
They were there in 2012:
Dan Rose Mikael Hed
Wendy Clark VP, Partnership CEO
SVP, Integrated Marketing Facebook (USA)
Communications and Capabilities Rovio (Finland)
The Coca-Cola (Company USA)
Mark Ronson Kevin Roberts
Grammy-Award winning Artist, CEO Worldwide
Producer and DJ (UK) Saatchi & Saatchi (USA)
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16. Networking opportunities
midem helps you connect by organising networking events:
• The Networking Village
The dedicated place where you can find your future business partners through a series of speed meeting sessions.
• Private lunches
• After parties
• Meet-ups at happy hour time
Every day, mingle with other artists, tech, brands and music professionals around happ-hour time in a cool venue.

17. Live

18. Midem off
Play in the heart of the city & meet up with the world’s music
community
3 Packages*:
One full night (4 bands)
Two full nights (4 bands per night)
Embassy (3 nights)
The benefits:
• Show midem community and general public how you
work a crowd
• Knock out an audience in a friendly venue
• Meet up with international music business
professionals
• Get promotion in midem off communication campaign
3 nights: Saturday 26th, Sunday 27th, Monday 28th
In 8 bars selected as midem off partners
*Production & basic backline included + promotion BtoB & BtoC with the support of Cannes and its
region
One member of the band must be registered at the midem
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19. Midem festival
What?
Headliners & discovery artists
3/4 bands / night
When?
3 days – Saturday, Sunday & Monday
Where?
The Ting Tings
Venue : chapiteau 3500 seats capacity
Who?
Skip The Use Selah Sue Open to midem community & ticketing for general public
How?
In association with a live concert promoter
Supported by Cannes and its region
A national media plan for b2c clients
They performed @ midem festival in 2012:
Brigitte 2Many DJs
Skip The Use Shaka Ponk
Orelsan Stuck In The Sound
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20. Content Areas

21. Innovation Factory
The dedicated zone to discover the latest cutting edge
technologies through live demo sessions, and take
part in training & mentoring with international
expert, helping you accelerate your business.
• midem hack day
30 developers, designers and hackers from around the
globe have 48 hours to
conceptualise, collaborate, and build a brand-new
generation of applications.
• midemlab - startup and app developer
competition
Discover the latest digital innovations from 30 selected
finalists, pitching their business to an international
jury of successful entrepreneurs, venture
capitalists, potential business partners, winners
from previous editions and influential media.
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22. Brand Central
The place to learn everything about the music & brands ecosystem, and meet with people all
actively involved in further writing the relationship between music, brands and
technology
• Marketing campaign competition
This international competition rewards the most creative and innovative use of
music/partnership with artists in a marketing campaign.
• Music & brands case studies
Find inspiration in case studies that feature global brands, renowned artists & technology
providers, showing why music is crucial for customer engagement.
• Music pitch sessions
Music supervisors from advertising agencies & brands can take advantage of the thousands
of music professionals present at midem to track and find new music relevant for their
coming projects
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23. Direct2Fan camp
How to engage your fans
The place to be for artists and music
entrepreneurs, highlighting the most crucial aspects of
the new music business.
• Artists speak to Artists
Learn from digital savvy artists how to reach and engage
with your audience and get involved in a casual
conversation with them. Get tips and concrete insights
on what genuinely works for them in today music
scene.
• Hands-on workshops
Take part in workshops delivering applied training, followed
by various mentoring roundtables where you will be
able to ask questions and gain practical advice that you
can take back home and apply immediately.
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24. midemlab

25. Midemlab
Startups & app developers competition
Located in the Innovation Factory, midemlab features
the latest digital innovations that help music
executives, artists, and brands to engage with &
by monetize audiences
3 categories :
• Music discovery, recommendation & creation
by • Marketing & Social engagement
• Direct to consumer sales and monetizing content
Format onsite & jury composition :
• 1 pitch session per category
• Jury composition : 1 VC + 1 potential business
partner+ 1 tech entrepreneur + 1 media + 1 finalist
from past midem incubator events
• More networking opportunities with midemlab
finalists
2012 sponsor :
Training partner:
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26. Midemlab
Jury members in 2012
Jury members are VCs, future business partners, successful entrepreneurs, digital media…
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27. Midemlab
Key benefits
• Pitch at midem and meet with potential business
“The credibility from winning midemlab 2011 has given us great
exposure to an international audience we never would have had
partners & investors
otherwise". • Receive great exposure to the international press &
Alex White, Co-Founder & CEO Next Big Sound
audience
• Be recognized as one of the most promising startup in
the entertainment field
“I can already tell you that, on a business and investment• Gain insights into how to make your service even
point of view, midem and midemlab had a great impact on better in the entertainment industry
webdoc. We can already notice a “before” and an “after”
midem!”
Stelio Tzonis, CEO, webdoc Many lab finalists raised funds after their participation at our
events
• TuneWiki raised $7 million in Series B funding from
Motorola Ventures, Intellect Capital Ventures, HillsVen
Capital, Novel TMT, Benchmark Israel & DOCOMO
“midemlab was a very good place for us to show our amazing capital
Direct-2-Fan tool to media and potential consumers. The event
brought us a lot of business deals”. • Songkick, raised nearly $2 million
Paavo Backman, Prime Minister, Steam Republic/Mobile
Backstage
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28. Midem hack day
• 30 developers, designers and hackers from around the globe
• 48 hours to conceptualize, collaborate, and build a brand-new generation of applications.
• All applications built are unveiled and demonstrated at midem.
• 18 projects have emerged at midem 2012.
2012 edition was sponsored by:
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29. Attend
Make midem your own through tailored opportunities:
Stands
• Welcome your clients in your own branded
environment (on the market or in a fully
equipped private space)
• Showcase your company in the Open Space
with turnkey solutions.
• Advertise in our official publications
(guide, daily news), on our online
communications, on indoor & outdoor panels
• Host a special event for your clients (thematic
lunch, seminar, party, concert, press
conference…)
• Become a sponsor of one of our competitions
or concerts
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30. EXHIBITING OPPORTUNITIES
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31. MEDIUM STAND
Open Space area
• Your medium stand – 9m2 includes :
 4 registrations*
 A worktop with 4 chairs, shelves and credenza
 Free WiFi adapted to normal business (email, websurfing)
 Carpeting, lamps, spotlights & electrical outlet
 Partitioning walls
 Your company & delegates listing in the midem yearbook and
on midemconnect, the midem online database
 A company and personal profile on midemconnect, the midem
online database with links to your own site
• € 4,990
 The turnkey & ROI maker solution
 Strategically connected to vibrant zones of midem.
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32. midem POD
Open Space area
• Your midem Pod includes :
 2 registrations
 A worktop including your visual or logo with 3 stools, carpeting
& electrical outlet
 Free WiFi adapted to normal business (email, websurfing)
 Your company & delegates listing in the midem yearbook and
on midemconnect, the midem online database
 A company and personal profile on midemconnect, the midem
online database with links to your own site
• € 3,000
 The turnkey & ROI maker solution
 Strategically connected to vibrant zones of
midem
• * Additional exhibitors registrations at €395 instead of €795 for regular visitors
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33. midem STAND
Riviera & Lerins hall
• Your midem stand* includes :
 4 registrations**
 Free WiFi adapted to normal business (email, web surfing)
 Basic furniture (table, chairs, credenza, standing coat rack)***
 Partitioning walls & standard carpet provided for standard
« turnkey » stands only
 Signage & electricity
 Your company & delegates listing in the midem yearbook and on
midemconnect, the midem online database
 A company and personal profile on midemconnect, the midem
online database with links to your own site
• From € 6,226 (for 9 m2)
 Welcome your clients in your own branded
environment to maximize your business
 Drive your business forward enjoying the fabulous
day light and sea view
• * minimum size : 9m2 / ** Additional exhibitors registrations at €395 instead of
€795 for regular visitors / *** Quantity varies according to the stand size
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34. midem SUITES
Level 01, Riviera & Lerins hall
• Your midem suite includes :
 4 registrations*
 A 15 m2 meeting room with superior furnishing
(chairs, armchairs, sofa, table, coffee machine, shelf, Hifi
system)
 Free WiFi adapted to normal business use (email, websurfing)
 Access to the vip club bar + Hotesses to assist you and
welcome your clients (only for midem suites located in level 01)
 Your company & delegates listing in the midem yearbook and
on midemconnect, the midem online database
 A company and personal profile on midemconnect, the midem
online database with links to your own site
• € 10,000
 VIP treatment
 Privacy & comfort
 Business & tranquility
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35. Attend
Be part of the midem community
Experience unparallel networking, learning and deal-making on a global scale.
• Regular fee : 795€ - Reduced to 495€ until Sept.30, and 695€ until Nov.30
• Special rates for artists and students (295€), and young companies (495€)
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36. Be a part of the midem
community & experience
unparallel
networking, learning and
deal-making on a global
scale

37. JAVIER LOPEZ
javier.lopez@reedmidem.com
0207 528 0086
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