Here's the keynote presentation that I gave at the Aircraft Commerce Airline & Aerospace MRO & Operators IT Conference in Singapore on the 19th October 2011

2. Paul Saunders
I work for Conduce Consulting & Conduce Software

3. questions, comments & arguments
paul.saunders@conduce.net
@conduce
scan these for more info

4. this kind…
…not this kind

5. “we are living in a post-PC world”

6. “we are living in a post-PC world”

7. “we are living in a post-PC world”

8. “we are living in a post-PC world”

9. “we are living in a post-PC world”

10. “we are living in a post-PC world”

11. “we are living in a post-PC world”

12. zooming…..

13. zooming…..

15. tablets aren’t a new idea….

16. tablets aren’t a new idea….

17. tablets aren’t a new idea….

18. tablets aren’t a new idea….

19. tablets aren’t a new idea….
PCs with trick keyboards
no better battery life
more of the same software
not desirable

20. meanwhile in Cupertino….
smartphones
laptops
3rd category
device

21. is there room for a 3rd category device?
existing
market
new market
existing
market

22. is there room for a 3rd category device?
bigger screen than a phone
lighter & smaller than a laptop
desirable
all day battery life

23. fast forward to 2011….
million
iPads
sold to date
more than every tablet PC ever sold

24. fast forward to 2011….
%of Fortune 500
deploying or
piloting iPad
the tablet is a proven market

25. this is not a fad…
GET USED TO IT

26. you had to be there…
Paul drew & explained the Hype Cycle

27. “flummoxed competition…”
has
%
tablet
market share

28. “flummoxed competition…”
has
tablet apps
Android + RIM + others have < 1000

29. apps for aviation

30. there are very few
tablet apps available
today developed
specifically for
commercial aviation

31. barriers to app development

32. barrier #1
there’s no easy money in aerospace

33. barrier #1
there’s no easy money in aerospace

34. barrier #1
there’s no easy money in aerospace

35. barrier #1
there’s no easy money in aerospace

36. barrier #1
there’s no easy money in aerospace

37. barrier #1
there’s no easy money in aerospace

38. barrier #1
there’s no easy money in aerospace

39. GoodReader for iPad
multiply by number of iPads less Apple’s cut
X 1400 30%

40. that’s just
$4890.20

41. Fatigue Survey
an iPad app timeline
February 2011 March 2011 April 2011 May 2011 June 2011
3 money
7 Go!
submitted 16 app sales
24 approved
7th February: we start developing Fatigue Survey
16th March: 37 days later our app is submitted to the App Store
24th March: 8 days later our app is approved by Apple
3rd June: 71 days later we receive our first payment from Apple

42. barrier #2
changing platforms is a pain

43. barrier #2
changing platforms is a pain

44. barrier #2
changing platforms is a pain

45. iOS App Revenue
Apple,
30%
Developer,
70%
barrier #2
changing platforms is a pain

46. barrier #3
lack of openness in aviation

47. what can we do with tablets?

48. what are tablets good at?
messaging reading
consuming media
updates
alerts
creating
editing
browsing & reviewing
noting & annotating

49. working smarter
office
home travel

50. tech pubs

51. you had to be there…
Paul demonstrated the Our Choice app by Al Gore
illustrating the trend for non-linear reading experiences

52. data acquisition

53. utilities

54. charts & navigation

55. in-flight entertainment

56. business intelligence

57. eLearning

58. hang in there
we’re nearly finished….

59. the future of tablets in aviation

60. native apps vs web apps
vs

61. HTML5 web apps

62. offline capability
app store independence
zero day releases
device & OS integration
platform neutral development

63. offline capability
app store independence
zero day releases
device & OS integration
platform neutral development

64. ruggedized tablets

65. entry level tablets

66. extending apps with peripherals
image credit Mike Kneufel

67. near field communication sensors

68. near field communication sensors

69. near field communication sensors

70. near field communication sensors

71. near field communication sensors

72. near field communication sensors

73. fast forward to 2015….
genuine
ubiquity
*Gartner study

75. thank you
@conduce
paul.saunders@conduce.net

76. your questions

77. more information…
http://www.conduce.net
http://www.slideshare.net/thesaundi
http://www.apple.com/ipad/business
scan this for more of my stuff

78. even more information…
image credits:
Most images sourced via Creative Commons Licenses on Flickr. Thanks to the following Flickr users:
Pills by Erix!, Filmore_photography, smoking_2much, Debs, Martin_Cathrae & xJasonRogersx
Low Hanging Fruit by Kevin_Grocki; Platform 3,4 & 5 by The Justified Sinner; iPads in Education by datbates
The image of the iPad in use by a pilot was taken from the Alaska Airlines press release.
Thanks also to carsonified.com & lostandtaken.com for the other free backgrounds
All logos and product images taken from vendor websites.
The rest were screenshots or my own photos & images.
source data:
Most data for this presentation has come directly or indirectly from Apple Inc.
Unless specific surveys or data sources were identified all information is anecdotal.
Information sources include but are not limited to:
Wired, Engadget, Gizmodo, Flight Global, Aviation Week, Slideshare, Tech Crunch, BGR, TNW, Forbes
This presentation is published with a Creative Commons
Attribution-NonCommercial-ShareAlike License
You are free to share, copy, distribute and transmit this work and you
are free to remix and adapt this work on condition that you attribute
the work and distribute the resulting work using the same or similar
license. Thank you - Paul