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THE RUDDER GROUP

                                    The Rudder Group

                   EVENT & SOCIAL
                     MARKETING
                        ROI
THE RUDDER GROUP
THE RUDDER GROUP




                   The Rudder Group
                   Growth Strategies & Mentor Capital
THE RUDDER GROUP
THE RUDDER GROUP
THE RUDDER GROUP   Rein ven t YouR even t MaRk et ing f oR HigHeR Roi
THE RUDDER GROUP
THE RUDDER GROUP
CHaPt eR 2



                       How t o
THE RUDDER GROUP



                       PRo Mo t e      Reinven t YouR event MaRk et in g f oR HigHeR Roi




                       t He even t
                       So Cial l Y

                   Share This Ebook!
CREATE A HASTAG
THE RUDDER GROUP

                               PROMOTE REGULAR UPDATES ABOUT YOUR EVENT


                      LEVERAGE ALL OF YOUR SOCIAL MEDIA CHANNELS


                           TAILOR YOUR MESSAGING TO EACH OF YOUR SOCIAL MEDIA CHANNELS


                   MAKE SURE YOUR EVENT'S PROMOTIONAL CONTENT IS REMARKABLE


                              CREATE LINKEDIN AND GOOGLE+ EVENT PAGES


                   ALLOW ATTENDEES TO ASK YOUR KEYNOTE SPEAKERS QUESTIONS VIA TWITTER


                                    BE RESPONSIVE IN SOCIAL MEDIA, EVEN DURING THE EVENT
THE RUDDER GROUP




                                                            B
                   Reinvent YouR event MaRk et ing f oR HigHeR Roi
THE RUDDER GROUP



                                                      Reinvent YouR event MaRk et ing f oR HigHeR Roi




                   Reinven t YouR event MaRk et in g f oR HigHeR Roi
THE RUDDER GROUP




                   Reinvent YouR event MaRk et ing f oR HigHeR
Rein vent YouR even t MaRk et in g f oR HigHeR Roi
                   Reinvent YouR event MaRk et ing f oR HigHeR Roi
THE RUDDER GROUP
                    Rein ven t YouR event MaRk et in g f oR HigHeR Roi



                          Rein ven t YouR even t MaRk et ing f oR HigHeR Roi
THE RUDDER GROUP


                                                              Rein ven t YouR event MaRk et inet fing HigHeR Roi Roi
                                                               Reinvent YouR event MaRk g oR f oR HigHeR
                   Share This Ebook!

                      Share This Ebook!          Circles
                                                Circles




                                          Share This Ebook!
THE RUDDER GROUP
THE RUDDER GROUP

                   CHaPt eR 5



                   How t o
                   MeaSuRe Yo uR
                   t RaDe SHow
                   MaRket in g
THE RUDDER GROUP
THE RUDDER GROUP


                   Rein ven t YouR even t MaRk et ing f oR HigHeR Roi
THE RUDDER GROUP
THE RUDDER GROUP
                                        Reinvent YouR event MaRk et ing f oR HigHeR Roi

                              branded




                                                              Reinvent YouR event MaRk et ing f oR HigHeR Roi




                                Reinvent YouR event MaRk et ing f oR HigHeR Roi




          Share This Ebook!
SOCIAL MEDIA REACH
THE RUDDER GROUP




                   Share This Ebook!

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The Rudder Group - Social Marketing Events ROI

  • 1. THE RUDDER GROUP The Rudder Group EVENT & SOCIAL MARKETING ROI
  • 2. THE RUDDER GROUP THE RUDDER GROUP The Rudder Group Growth Strategies & Mentor Capital
  • 5. THE RUDDER GROUP Rein ven t YouR even t MaRk et ing f oR HigHeR Roi
  • 8. CHaPt eR 2 How t o THE RUDDER GROUP PRo Mo t e Reinven t YouR event MaRk et in g f oR HigHeR Roi t He even t So Cial l Y Share This Ebook!
  • 9. CREATE A HASTAG THE RUDDER GROUP PROMOTE REGULAR UPDATES ABOUT YOUR EVENT LEVERAGE ALL OF YOUR SOCIAL MEDIA CHANNELS TAILOR YOUR MESSAGING TO EACH OF YOUR SOCIAL MEDIA CHANNELS MAKE SURE YOUR EVENT'S PROMOTIONAL CONTENT IS REMARKABLE CREATE LINKEDIN AND GOOGLE+ EVENT PAGES ALLOW ATTENDEES TO ASK YOUR KEYNOTE SPEAKERS QUESTIONS VIA TWITTER BE RESPONSIVE IN SOCIAL MEDIA, EVEN DURING THE EVENT
  • 10. THE RUDDER GROUP B Reinvent YouR event MaRk et ing f oR HigHeR Roi
  • 11. THE RUDDER GROUP Reinvent YouR event MaRk et ing f oR HigHeR Roi Reinven t YouR event MaRk et in g f oR HigHeR Roi
  • 12. THE RUDDER GROUP Reinvent YouR event MaRk et ing f oR HigHeR
  • 13. Rein vent YouR even t MaRk et in g f oR HigHeR Roi Reinvent YouR event MaRk et ing f oR HigHeR Roi THE RUDDER GROUP Rein ven t YouR event MaRk et in g f oR HigHeR Roi Rein ven t YouR even t MaRk et ing f oR HigHeR Roi
  • 14. THE RUDDER GROUP Rein ven t YouR event MaRk et inet fing HigHeR Roi Roi Reinvent YouR event MaRk g oR f oR HigHeR Share This Ebook! Share This Ebook! Circles Circles Share This Ebook!
  • 16. THE RUDDER GROUP CHaPt eR 5 How t o MeaSuRe Yo uR t RaDe SHow MaRket in g
  • 18. THE RUDDER GROUP Rein ven t YouR even t MaRk et ing f oR HigHeR Roi
  • 20. THE RUDDER GROUP Reinvent YouR event MaRk et ing f oR HigHeR Roi branded Reinvent YouR event MaRk et ing f oR HigHeR Roi Reinvent YouR event MaRk et ing f oR HigHeR Roi Share This Ebook!
  • 21. SOCIAL MEDIA REACH THE RUDDER GROUP Share This Ebook!