Small businesses need to find cost-effective tools that will help them grow in any economy. These are the slides I used in my presentation to the Small Business Development Centers' counselors. The presentation included information on one-to-one communication tools (VoIP, Skype), one-to-many (social media), how to put on a cost-effective teleclass or webinar, and some alternatives to costly software.

1. FLYTE SCHOOL
Putting Almost No-cost Web-based
Tools to Work for Small Business
Rich Brooks
flyte new media
http://www.flyte.biz
http://www.flyteblog.com http://flickr.com/photos/booleansplit
http://twitter.com/therichbrooks http://flickr.com/photos/wili

2. HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
• Measurement
http://www.flickr.com/photos/myklroventine/

3. ONE-ON-ONE COMMUNICATIONS
• VoIP
• Skype
http://www.flickr.com/photos/re-ality/

4. ONE-TO-MANY COMMUNICATIONS
• Teleclasses
• Webinars
• Social Media
• Blog/Podcasts
http://www.flickr.com/photos/stignygaard/

5. LISTENING TOOLS
• Twitter Search
• Google Alerts
• RSS
http://www.flickr.com/photos/22746515@N02/

6. ONLINE APPLICATIONS
• Office alternatives
• Project Management
• CRM
• Photoshop alternatives
• Wikis

7. VOIP
• Voice over Internet Protocol
• Inexpensive
• Local vendors
• Bells & whistles

8. SKYPE
• Free Internet calls
• Dirt cheap mobile or land line calls
• Video, chat, voicemail, file transfers
• http://www.skype.com Alaska
Connect to Web site
Retail applications

9. SKYPE
skype call?

10. KEYWORD ANALYSIS
• Paid Keyword Analysis Tools:
• KeywordDiscovery.com
• WordTracker.com

11. KEYWORD ANALYSIS
• Free Keyword Analysis Tools:
• Google AdWords Keyword Tool
• (https://adwords.google.com/select/KeywordToolExternal)
• SEOBook Keyword Tool
• (http://tools.seobook.com/keyword-tools/seobook/)

12. TELECLASSES & WEBINARS
• Determine the purpose
• Choose your tools
• Market it

13. FREE TELECLASS SITES
• Freeconferencecall.com
• Freeconference.com

14. TELECLASS TIPS
• Mute callers
• Mute chimes
• Record the call
http://www.flickr.com/photos/comedynose/

15. INEXPENSIVE WEBINARS
• Yugma.com
• Glance.net
• Webex.com
• GotoWebinar.com

16. WEBINAR TIPS
• Increase slide count
• Mix w/live action
• Slideshare.net
http://www.flickr.com/photos/therichbrooks

17. TO CHARGE OR NOT TO CHARGE
• Higher perceived value
• Less absenteeism
• Fewer tire kickers
• Nice to get paid

18. E-COMMERCE OPTIONS
• PayPal & e-Junkie
• Eventbrite

19. MARKETING WEBINARS
• Web site

20. MARKETING WEBINARS
• Email marketing

21. MARKETING WEBINARS
• Blog

22. MARKETING WEBINARS
• Social media

23. SOCIAL MEDIA SERVICES

24. WHERE DO YOU START?
• Your Blog
• Most established tool
• Hub of social media universe
• SEO
• Home for Intellectual Property

25. THREE FACES OF BLOGS

26. THREE FACES OF BLOGS

27. THREE FACES OF BLOGS

28. SOCIAL MEDIA “BIG THREE”
• Twitter
• Facebook
• LinkedIn

29. THE IMPORTANCE OF VIDEO

30. TIME MANAGEMENT
• Ping.fm (status updates)
• TubeMogul (video uploads)
• TweetDeck (Twitter & FB app)
• FriendFeed (for monitoring)

31. HOW TO BUILD AN AUDIENCE
• Complete your profile
• Upload your contacts
• Build organically
• Provide value
http://www.flickr.com/photos/sharif/

32. SEARCH.TWITTER.COM

33. GOOGLE ALERTS

34. OFFICE ALTERNATIVES

35. PROJECT MANAGEMENT

36. PROJECT MANAGEMENT

37. PROJECT MANAGEMENT

38. PROJECT MANAGEMENT

39. PROJECT MANAGEMENT

40. CUSTOMER RELATIONSHIP MGT

41. CUSTOMER RELATIONSHIP MGT

42. CUSTOMER RELATIONSHIP MGT

43. CUSTOMER RELATIONSHIP MGT

44. GOOGLE ANALYTICS

45. GOOGLE ANALYTICS

46. GOOGLE ANALYTICS

47. GOOGLE ANALYTICS

48. GOOGLE ANALYTICS

49. PHOTOSHOP ALTERNATIVES
• Picasa.com
• Pixlr.com
• Photoshop.com

50. WIKIS
• Mediawiki.org
• Wetpaint.com

51. THANK YOU
Rich Brooks
flyte new media
136 Commercial St., Ste 201
Portland, ME 04101
http://www.flyte.biz
http://www.flyteblog.com
http://twitter.com/therichbrooks