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December 2011

NEW INNOVATIONS AND PRODUCTS FOR 2012
 Happy holidays to our friends and          Economy Aluminum Series.                  as the Retro Looking Cragar Mags that
 associates. Since July we have             Where our custom trailer business         are available in Chromed over Alumi-
 traveled to many national and local        was 95% OEM direct, it is now 60%         num in 18” and 20” sizes along with all
 shows. In almost every case, you our       OEM and 30% dealer and 10% other          new aluminum 14”-15” wheels. Re-
 dealers, have had the best buying          including International. It seems that    tractable Side Guides keep the trailer
 attitudes we have seen in the last four    dealers are looking for the best value,   legal as 102”wide where others are
 years. I hope it continues and your        not only just price. EZ Loader has        way outside that law.
 business sees more recovery over the       added value to your organization with     You can see all these and more in our
 next year or so. No, I still do not see    what we have had over the last            2012 Trailer Information Catalog and
 the industry fully recovering for some     decade, including finance programs,       at our new website,
 time yet, but I do see new life in our     new innovations, new trailer designs,     www.ezloader.com.
 existing dealers who are investing,        and lots of new options that              For more information on these call
 looking at alternatives and managing       excite today’s buyer.                     Margo Gross at ext. 222 or for
 their business’s better than ever          Look at what we have introduced this      catalogs or literature, call Mary Fritz at
 before. We too have invested in new        year, the new I-MAX and Phantom           ext 236 or at mfritz@ezloader.com.
 products and programs and it is paying     Aluminum Series. We have also
 off with new series of trailers like our   introduced the new EZ Loader              (See more pictures of 2012 products
 I-Max Painted Custom and Phantom           Cushion Steps, and new wheels such        on page 3)




                I-MAX Runabout                                                 I-MAX Ski Boat




       I-MAX Runabout Cushioned Steps                                                        Bullet Light


                                                                                                                                   1
EZ Loader Custom Boat Trailers                                                            800-553-7855

    Why NMMA Certified Plus NATM Compliant?
    Gary Potter, EZ Loader VP and GM is the                                                         Boat Package.
    present President of NATM and former                                                            We know you have a choice but why
    Chairman of NMMA’s BTMA. He believes                                                            take the chance of buying from a non
    most dealers need to understand why they                                                        certified trailer manufacturer without
    should be buying trailers that meet NMMA                                                        having the backing of NMMA and
    Certification and chose to be NATM                                                              your industry? The industry, and we
    Compliant. First, and foremost, it is             that it is the “right thing to do”            at EZ Loader urge you to consider
    important because meeting these criteria is       It is what keeps Americans safe on our        buying what is safe for your and our
    the law of our Federal and State                  roads and highways. Safety is a               boating customer, and look for the
    Government and it is the “right thing to          primary goal of NMMA and NATM’s trailer NMMA Certification Inspection Logo
    do”.                                              programs. In many cases not all trailers      and the NATM Compliance Logo on
    Meeting NMMA Certification means that the         are equal in quality and performance.         the trailer. It is truly “the right thing
    trailer company has had a 3rd party               Dealers know what is right and what is        to do”.
    inspection of their manufacturing and             wrong. Price and value are two separate
    product process. It meets the criteria for        things especially in the economic times
    certification which is a guideline set forth by   we are living in. Saving a few dollars
    our industry that meets federal code. None        today, could cost so much more down the
    of us, at least I would hope, would want to       road.
    manufacture a product that just is not            Today, in order to be a member of the
    certified, safe or reliable to your customers.    NMMA any trailer manufacturer must be
    We at EZ Loader, manufacture trailers that        certified to meet the standards of our
    are safe and reliable and meet that criteria.     industry inspection process.
    We are one of the few boat trailers               Also, did you know, no trailer manufac-
    companies that are both NMMA Certified            ture can be used as a PACKAGED
    and NATM Compliant. That is an additional         TRAILER (including boat, motor and
    commitment and expense we take on to              trailer sold direct to the dealer from
    make sure you and your customers are get-         the boat company) if they are not NMMA
    ting trailers that meet and or exceed the         certified trailer? This is very important and
    laws of state, federal and in some cases          something each and every dealer must
    international governments because we think        be aware of if they buy a specific OEM


      Shipping to Canada
    EZ Loader ships to Canada and other               This was a law that very few                  EZ Loader is also EC authorized /
    countries on a normal basis. For years            manufacturers and dealers knew                compliant in regard to all trailers shipped
    EZ Loader has taken a lead in making sure         existed. Today, in order to ship into         to Europe.
    our trailers are not only certified for the US    Canada Pre-Certification must be              NMMA and NATM are working on this
    but also Canada.                                  approved and an authorized importer of        situations and will be offering
    Most recently, Transport Canada has taken         record must be used that is also              seminars and information on it as they
    a big role in the importing of American trail-    approved by Transport Canada.                 receive it. NATM will be focusing on this
    ers into their country. They are making sure      This has caused much concern and              at their upcoming Convention in Ft.
    that the dealer or as noted, importer of          confusion in the industry, but today          Worth, Texas February 8-10th. Transport
    record is truly registered. Previous to this,     EZ Loader has in place our importer of        Canada will be presenting their guide-
    almost all dealers were the importer of           record and our pre-certification and is       lines in a seminar workshop at that time.
    record, but they are not allowing this to         shipping into Canada according to their       For more information, contact NATM at
    continue.                                         laws.                                         785.272.4433 Ms. Allison Malstrom or
                                                                                                    www.NATM.com/convention

2
New EZ LOADER Website www.ezloader.com
In late November, the NEW EZ Loader Website                                                      found on this site to help drive sales for
was launched at www.ezloader.com. The                                                            our dealers.
site will feature all the EZ Loader                                                              Please note that the parts pricing listed is
products in both divisions.                                                                      retail, NOT dealer pricing.
The site is easy to navigate and the home page                                                   The “Find a Dealer” will help drive busi-
features a slide show of the different products.                                                 ness to the locations and dealers listed.
The left hand column has the product category                                                    Check to see that you are listed and the
with a drop down menu when the mouse is                                                          services are correct. Contact us at
floating over the picture. From there the user                                                   customsales@ezloader.com for any
can select a model with a spec page. Select a                                                    changes that need to be made.
model and a pop up screen appears where          The dealer advantage will be to be able to      Find us on Facebook and Twitter!
product features and trailers can be viewed. use this site to identify trailers for your
The parts e-store links are located on the left customers. EZ Loader Custom Boat trailers
below the trailer groupings.                     offers many options and features that will be
                                                                                                                 CONGRATULATIONS
  Pokutapalooza                                                                                                     TO THE MDCE
Lauren Pokuta, the daughter of EZ Loader support.                                                                 TOP 100 DEALERS
Sales Rep, Michael Pokuta was involved With the help of a wonderful commu-
                                                                                                            Each year, Boating Industry magazine
                in a serious car accident nity, numerous friends and family fund
                                                                                                            sends applications to more than 3,000
                and was airlifted to South raising events have taken place to help
                                                                                                            boat dealers asking a series of quanti-
                Bend Memorial Hospital support the care Lauren will need. EZ
                                                                                                            tative and qualitative questions
                August 2, 2011. She has Loader Custom donated an utility trailer
                                                                                                            focused on a different aspect of a
                suffered a brain injury    in the colors of the Chicago Cubs that
                                                                                                            dealer’s business. After months of
                along with a broken        was raffled off at one of the events.
                                                                                                            evaluations, the editors of the
                clavicle, cheek bone,      To keep up with Lauren’s progress go
                                                                                                            magazine revealed their final
                pelvis and a collapsed to http://www.caringbridge.org/visit/
                                                                                                            selections at a black tie gala in
lung. Lauren and her family need           laurenpokuta or to donate to her care
                                                                                                            Orlando, FL in Nov. 2011. And yes,
everyone's encouraging prayers and         visit http://staystrong4lauren.com/.
                                                                                                            EZ Loader was there in support!
    New 2012 Wheel Choices                                      Phantom Economy I-Beam Aluminum
                                                                     Welded Adjustable Trailer




    14”-15” Dealer               18” & 20” Aluminum
 Standard Aluminum




18” & 20” Chromed over          20” Illusion Aluminum
                                                                                                                                                3
       Aluminum
General Manager/V.P                  Gary Potter x227               gpotter@ezloader.com
      Sales                                Margo Gross x222               mgross@ezloader.com
      Warranty Dept.                       Mike Horberg x239              mhorberg@ezloader.com
      Parts Dept                           Rex Rea x254                   customparts@ezloader.com
      Credit Dept./MSO                     Cathy Beard x224               cbeard@ezloader.com
      Engineering Dept.                    Mike Crow x255                 mcrow@ezloader.com
                           800-398-5623 - EZ Loader Adjustable Sales Corporation

 Order for Boat Shows NOW!
THEY ARE RIGHT AROUND                five weeks so now is the time to place
THE CORNER!                          your order. Avoid the worry of not
Don’t know what to order yet for     having them when you need them.
Boat Show? Feel free to call Margo   Last day to order for the end of the
Gross at Ext. 222 and talk to her    year shut down, for guaranteed
about your needs. Have them in       delivery in December under the
stock and don’t miss any sales       existing prices, is December 1st.
opportunity. Boat Shows start in

                    Holiday Shut Down Offices will be closed Dec.16-30




   EZ Loader Custom Boat Trailers
   P.O. Box 270
   6533 Hwy 126 North
   Midway AR 72651
   870-481-5138

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Ez loader newsletter Nov 2011

  • 1. December 2011 NEW INNOVATIONS AND PRODUCTS FOR 2012 Happy holidays to our friends and Economy Aluminum Series. as the Retro Looking Cragar Mags that associates. Since July we have Where our custom trailer business are available in Chromed over Alumi- traveled to many national and local was 95% OEM direct, it is now 60% num in 18” and 20” sizes along with all shows. In almost every case, you our OEM and 30% dealer and 10% other new aluminum 14”-15” wheels. Re- dealers, have had the best buying including International. It seems that tractable Side Guides keep the trailer attitudes we have seen in the last four dealers are looking for the best value, legal as 102”wide where others are years. I hope it continues and your not only just price. EZ Loader has way outside that law. business sees more recovery over the added value to your organization with You can see all these and more in our next year or so. No, I still do not see what we have had over the last 2012 Trailer Information Catalog and the industry fully recovering for some decade, including finance programs, at our new website, time yet, but I do see new life in our new innovations, new trailer designs, www.ezloader.com. existing dealers who are investing, and lots of new options that For more information on these call looking at alternatives and managing excite today’s buyer. Margo Gross at ext. 222 or for their business’s better than ever Look at what we have introduced this catalogs or literature, call Mary Fritz at before. We too have invested in new year, the new I-MAX and Phantom ext 236 or at mfritz@ezloader.com. products and programs and it is paying Aluminum Series. We have also off with new series of trailers like our introduced the new EZ Loader (See more pictures of 2012 products I-Max Painted Custom and Phantom Cushion Steps, and new wheels such on page 3) I-MAX Runabout I-MAX Ski Boat I-MAX Runabout Cushioned Steps Bullet Light 1
  • 2. EZ Loader Custom Boat Trailers 800-553-7855 Why NMMA Certified Plus NATM Compliant? Gary Potter, EZ Loader VP and GM is the Boat Package. present President of NATM and former We know you have a choice but why Chairman of NMMA’s BTMA. He believes take the chance of buying from a non most dealers need to understand why they certified trailer manufacturer without should be buying trailers that meet NMMA having the backing of NMMA and Certification and chose to be NATM your industry? The industry, and we Compliant. First, and foremost, it is that it is the “right thing to do” at EZ Loader urge you to consider important because meeting these criteria is It is what keeps Americans safe on our buying what is safe for your and our the law of our Federal and State roads and highways. Safety is a boating customer, and look for the Government and it is the “right thing to primary goal of NMMA and NATM’s trailer NMMA Certification Inspection Logo do”. programs. In many cases not all trailers and the NATM Compliance Logo on Meeting NMMA Certification means that the are equal in quality and performance. the trailer. It is truly “the right thing trailer company has had a 3rd party Dealers know what is right and what is to do”. inspection of their manufacturing and wrong. Price and value are two separate product process. It meets the criteria for things especially in the economic times certification which is a guideline set forth by we are living in. Saving a few dollars our industry that meets federal code. None today, could cost so much more down the of us, at least I would hope, would want to road. manufacture a product that just is not Today, in order to be a member of the certified, safe or reliable to your customers. NMMA any trailer manufacturer must be We at EZ Loader, manufacture trailers that certified to meet the standards of our are safe and reliable and meet that criteria. industry inspection process. We are one of the few boat trailers Also, did you know, no trailer manufac- companies that are both NMMA Certified ture can be used as a PACKAGED and NATM Compliant. That is an additional TRAILER (including boat, motor and commitment and expense we take on to trailer sold direct to the dealer from make sure you and your customers are get- the boat company) if they are not NMMA ting trailers that meet and or exceed the certified trailer? This is very important and laws of state, federal and in some cases something each and every dealer must international governments because we think be aware of if they buy a specific OEM Shipping to Canada EZ Loader ships to Canada and other This was a law that very few EZ Loader is also EC authorized / countries on a normal basis. For years manufacturers and dealers knew compliant in regard to all trailers shipped EZ Loader has taken a lead in making sure existed. Today, in order to ship into to Europe. our trailers are not only certified for the US Canada Pre-Certification must be NMMA and NATM are working on this but also Canada. approved and an authorized importer of situations and will be offering Most recently, Transport Canada has taken record must be used that is also seminars and information on it as they a big role in the importing of American trail- approved by Transport Canada. receive it. NATM will be focusing on this ers into their country. They are making sure This has caused much concern and at their upcoming Convention in Ft. that the dealer or as noted, importer of confusion in the industry, but today Worth, Texas February 8-10th. Transport record is truly registered. Previous to this, EZ Loader has in place our importer of Canada will be presenting their guide- almost all dealers were the importer of record and our pre-certification and is lines in a seminar workshop at that time. record, but they are not allowing this to shipping into Canada according to their For more information, contact NATM at continue. laws. 785.272.4433 Ms. Allison Malstrom or www.NATM.com/convention 2
  • 3. New EZ LOADER Website www.ezloader.com In late November, the NEW EZ Loader Website found on this site to help drive sales for was launched at www.ezloader.com. The our dealers. site will feature all the EZ Loader Please note that the parts pricing listed is products in both divisions. retail, NOT dealer pricing. The site is easy to navigate and the home page The “Find a Dealer” will help drive busi- features a slide show of the different products. ness to the locations and dealers listed. The left hand column has the product category Check to see that you are listed and the with a drop down menu when the mouse is services are correct. Contact us at floating over the picture. From there the user customsales@ezloader.com for any can select a model with a spec page. Select a changes that need to be made. model and a pop up screen appears where The dealer advantage will be to be able to Find us on Facebook and Twitter! product features and trailers can be viewed. use this site to identify trailers for your The parts e-store links are located on the left customers. EZ Loader Custom Boat trailers below the trailer groupings. offers many options and features that will be CONGRATULATIONS Pokutapalooza TO THE MDCE Lauren Pokuta, the daughter of EZ Loader support. TOP 100 DEALERS Sales Rep, Michael Pokuta was involved With the help of a wonderful commu- Each year, Boating Industry magazine in a serious car accident nity, numerous friends and family fund sends applications to more than 3,000 and was airlifted to South raising events have taken place to help boat dealers asking a series of quanti- Bend Memorial Hospital support the care Lauren will need. EZ tative and qualitative questions August 2, 2011. She has Loader Custom donated an utility trailer focused on a different aspect of a suffered a brain injury in the colors of the Chicago Cubs that dealer’s business. After months of along with a broken was raffled off at one of the events. evaluations, the editors of the clavicle, cheek bone, To keep up with Lauren’s progress go magazine revealed their final pelvis and a collapsed to http://www.caringbridge.org/visit/ selections at a black tie gala in lung. Lauren and her family need laurenpokuta or to donate to her care Orlando, FL in Nov. 2011. And yes, everyone's encouraging prayers and visit http://staystrong4lauren.com/. EZ Loader was there in support! New 2012 Wheel Choices Phantom Economy I-Beam Aluminum Welded Adjustable Trailer 14”-15” Dealer 18” & 20” Aluminum Standard Aluminum 18” & 20” Chromed over 20” Illusion Aluminum 3 Aluminum
  • 4. General Manager/V.P Gary Potter x227 gpotter@ezloader.com Sales Margo Gross x222 mgross@ezloader.com Warranty Dept. Mike Horberg x239 mhorberg@ezloader.com Parts Dept Rex Rea x254 customparts@ezloader.com Credit Dept./MSO Cathy Beard x224 cbeard@ezloader.com Engineering Dept. Mike Crow x255 mcrow@ezloader.com 800-398-5623 - EZ Loader Adjustable Sales Corporation Order for Boat Shows NOW! THEY ARE RIGHT AROUND five weeks so now is the time to place THE CORNER! your order. Avoid the worry of not Don’t know what to order yet for having them when you need them. Boat Show? Feel free to call Margo Last day to order for the end of the Gross at Ext. 222 and talk to her year shut down, for guaranteed about your needs. Have them in delivery in December under the stock and don’t miss any sales existing prices, is December 1st. opportunity. Boat Shows start in Holiday Shut Down Offices will be closed Dec.16-30 EZ Loader Custom Boat Trailers P.O. Box 270 6533 Hwy 126 North Midway AR 72651 870-481-5138