Email marketing has been the most effective online marketing tool for the last decade.
When it comes to lead nurturing and customer relationship management, email marketing beats social media, SEO and content marketing hands-down. While a diverse approach to marketing is always smart, it’s no wonder marketers want control over database of email addresses rather than lists of followers or anonymous visitors. In a world of segmentation and walled gardens, email has remained free, cross-platform and device-agnostic.
When you consider that 91 percent of the world’s 2.4 billion email users check their inbox at least once each day, it’s no wonder email remains one of the most cost-effective ways for business to discover, convert and maintain customer relationships.
We took a look at a number of studies, reports and surveys to help put email in perspective. The results speak for themselves. Enjoy!