2. MY PROJECT
To create an online portfolio to showcase
my work through Wordpress
Goals:
• Showcase my up-to-date journalistic
work
• Finally utilize my purchased domain:
www.therachelp.com
• Attract potential employers

3. RATIONALE
• Significance: viewers can see my skills,
style, etc
• Audience: potential employers
• Why we need it: to get me hired!

4. CONTENT
Sections:
• Home – about me, menu of pages
• Articles I’ve written
• Previous multimedia work
• Resume (with PDF version)
• Blog – to share experiences, projects, etc
• Contact information
The main feature will be my previous
journalistic work

5. MULTIMEDIA
•
•
•
•
•
•
Photo galleries
Interactive resume
Twitter feed sidebar
Search bar
Social media link badges
More?

6. FINISHED PRODUCT

7. FINISHED PRODUCT

8. MARKETING STRATEGY
• Feedback: share website with colleagues, friends and
family
• Receive feedback and critiques
• Update website based on viewer comments
• Marketing and Promotion
• Facebook
• Twitter
• Email
• Word of Mouth

9. MARKETING AND PROMOTION STRATEGIES
•
Twitter
• Tweets announcing website launch
• Tweets asking for website feedback
• Add website link to my Twitter profile
• Facebook
• Public post to all friends to view my website
• Private messages to select friends
• Add website link to my Facebook profile
• Email
• Include website link in my email signature
• Send to professional contacts for critique and for them to
forward topotentially interested parties

10. TWITTER

11. FACEBOOK

12. EMAIL

13. ANALYSIS
•
Feedback from viewers
• Editing content, layout, etc
• Utilizing critiques and suggestions
•
Google Analytics
• Tracking statistics and improvements

14. RESULTS

15. RESULTS

16. THANK YOU!