On January 31, 2012, StumbleUpon hosted a webinar to highlight major themes on how to improve brand discovery across the social media landscape.
The presentation highlights strategies for brands to engage in the creation, design and distributions of their online campaigns.
Reach out to advertisers@stumbleupon.com to learn more or follow along at @PaidDiscovery
Keep in touch with Jack: @JackK
Links to the content included in the presentation can be found here:
- Intel Museum of Me: http://www.intel.com/museumofme/en_US/r/index.htm
- Nike Better World: http://www.nikebetterworld.com/
- Creator's Project - Coachella 2011: http://thecreatorsproject.com/videos/the-creators-project-coachella-2011
- Sponge Bob Squarepants Facebook: http://www.facebook.com/spongebob
- Paid Discovery Lead Form: https://www.stumbleupon.com/pd/index/lead/
- Chicken of a Raft: http://www.chickenonaraft.com/
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
5 Keys to Brand Discovery from StumbleUpon
1. 5 Keys to Brand
Discovery
…and gimmicky weight loss
clichés to make it feel like Q1
Jack Krawczyk
@JackK
Product Marketing
StumbleUpon
January 31, 2012
2. What are we sweatin’ today?
1 Do the Basics
2 Avoid Burnout
3 The Zero to Hero Trap
4 Impossible is the Opposite of Possible
5 Keep a Balanced Diet
4. Hours Spent per Month
(average, per person)
7.0 StumbleUpon
5.3 Facebook
1.5 Google
0.5 Amazon
Source: Nielsen, US, July 2011; StumbleUpon Internal Data
#BrandDisco
25. Case Study
1) Grow New Readership
Goals:
2) Increase Time Spent
#BrandDisco
26. Case Study
Strategy 33%
1) Drive to multiple More likely to return to
properties using Aol after 3 months
Paid Discovery
2) Target properties 1.7x
with corresponding Longer time spent per
interests visit
Source: AOL internal data, compared against all external traffic sources (Jun-Nov 2011)
#BrandDisco
30. People want to
share content.
Not landing pages.
#BrandDisco
31.
32.
33.
34.
35.
36.
37.
38. People want to
share content.
Not landing pages.
#BrandDisco
39. Reasons for Sharing:
1) Shape how others perceive you
2) Maintain and grow relationships
3) Share content that others find valuable
4) Source information
Source: “The Real Life Social Network,” June 2010
#BrandDisco