Some what controversial look at the world of social media. For full information about the presentation and a video playback of the presentation visit the blog post http://chrisheffer.com/2012/09/28/why-you-dont-need-a-social-media-strategy-from-smwldn/
14. • name • what do they like
• contact details • where have they been
• order history • who are they friends with
• customer service history • what are they talking about
• buying habits • how much influence they have
• marketing history • what do they think about your
brand/products
• what are their desires
• current location
• age
@theotherhef #SMWSTRATEGY • relationship status
15. • name
• contact details
• order history
• customer service history
• buying habits
• marketing history
• what do they like
• where have they been
• who are they friends with
• what are they talking about
• how much influence they have
• what do they think about your
brand/products
• what are their desires
• current location
• age
@theotherhef #SMWSTRATEGY • relationship status
16. What is social business?
Restoring the equilibrium of power to
make the values, interests and beliefs of
the customer/employee equal to those of
the company
@theotherhef #SMWSTRATEGY
17. SHARED BELIEF
BRAND DESIRABILITY
SUCCESSFUL GROWTH
BEST PRODUCT
FAIR PRICE
REDUCED COSTS
LOYAL RELATIONSHIPS
LIFETIME VALUE
INDIVIDUAL COMPANY
@theotherhef #SMWSTRATEGY
18. Where can you use social?
Marketing
Customer service
Product development
Supply chain
Funding
Sales
Any where else @theotherhef #SMWSTRATEGY
36. Its not about having a
social media strategy it
is about aligning social
to your business
strategy
@theotherhef #SMWSTRATEGY
37. Any questions?
@theotherhef
chrisheffer.com
chris.heffer@sap.com
Notas do Editor
Social media is just a phrase used to describe the current state of the internet. Web 2.0, My prediction is that social media will die, it will become social business and then eventually it will become just the way we do business.
The ones that are good at talking to the communities are not very good at creating conversations and the one that are good at creating conversations are not very good at talking to the communities.
Customer profile – Name, address contact details, order history, customer service history, buying habits, marketing historySocial – what do they like, where have they been, who are they friends with, what are they talking about, how much influence they have, what do they think about your brand/products, where do they work, where did they used to work, age, relationship status, How powerful would it be to make these two sets of data?
Customer profile – Name, address contact details, order history, customer service history, buying habits, marketing historySocial – what do they like, where have they been, who are they friends with, what are they talking about, how much influence they have, what do they think about your brand/products, where do they work, where did they used to work, age, relationship status, How powerful would it be to make these two sets of data?
Social brings the ability to bring real time democracy to the world