Music promotion

DEVELOPING POTENTIAL IN YOUNG PEOPLE

MUSIC PROMOTION & MARKETING:

Date: 20th February, 2011
Venue: Delhi Technological University- Rithala

Snapshots from speaker presentations: (For more detail, please view the corresponding presentation)

Indian Indie: Gaurav Vaz ( The Raghu Dixit Project)

At the start:

 No live venues
 Few shows

Things began to turn around with the Internet Revolution:

 Greater connectivity across states in India
 Recognition that original music was being composed across the country

Internationally:

 India is slowly developing into a global music destination: Not just for international bands past
their prime, but for newer talent.

And now:

 Mushrooming of live venues across the country
 Bands touring nationally & internationally
 High level of equipment available

For more insight on the development of Indie music, quips and great pictures, check out Gaurav’s actual
presentation here (for link)

Check out: http://raghudixit.com/

“Band Building”: Sahil Makhija (Demonic Resurrection)

Beginning with the basics:

 The importance of developing a band identity.
 Book your own shows
 Create and sell your own merchandise
 Make a demo tape, build your online profile
 Develop a press kit:

1. Make sure the contact details are correct!
2. The band biography shouldn’t consist of personal details only; add your most recent
achievements. ( More details on the same, in the press section)

------------------------------------------------------------------------------------
N-204 Greater Kailash, Part 1, New Delhi – 110048. T.: +91.11.46792243
E.: theypfoundation@gmail.com. W.: www.theypfoundation.org
A Registered Charitable Trust

2


 As a solo artist, begin composing music at home (for more details on the same, refer to our video
resource from our Music production workshop).
 Finding the right producer/studio is important

 VALUE your music

Check out: http://www.demonicresurrection.in/

Social Media: Jishnu Dasgupta ( Swarathma)

 Social media is a way to put out your identity
 Create interesting content
 Put information out in narrative form, reach out to your fans
 Document your experiences!
 Having more “friends” than “fans”
 The internet serves as an opportunity to reach your fans, wherever they are- find them.
 ACTION REPLAY:

1. Taking music to those who can’t usually access it
2. For more details: www.swarathma.com

Tips:

 Maintain a database of fan email Id’s
 Map your audience: If you have 500 fans in Lucknow, it’s a good idea to book a show in Lucknow.
 If you’ve hired a cab to go from one place to another, give the driver a copy of your CD!

Press passers will be prosecuted: Sahil Makhija & Neysa Mendes

Neysa:

 Print media is the easiest to access in India, currently.
 Online media is a rapidly growing field

How do you approach the press?

 Make a database, send them new content regularly
 Target the music writers, invite them to your gigs

Inside a press kit:

 Add your most recent achievements in your press kit

 Good photographs with 300 dpi minimum

2

------------------------------------------------------------------------------------
N-204 Greater Kailash, New Delhi – 110048. T.: +91.11.46792243

3


 Bipgraphy (200-500 words), band member full names, significant milestones. Discography.

 Don’t use fluff words. Be clear, specific! Give them information they can directly use

 Include relevant links of your facebook page, twitter ID and website/blog. Include Quotes, add
review by relevant people/ Press excerpts.

 Make a hard copy of all the information

 Make sure you mention contacts of your management/ members/ booking agency.

 Ask famous people to quote something, even if it might sound cheesy!

 Put useful and valid achievements- remember the press works differently from your audience; give
them a reason to write about you!

 Make songs or stories around important events – EG: If you are doing anything on festivals make a
story around it and send it to press

 You can write your own press release, then find contacts in papers and send it across. This works
well if you are on a tour and travelling in different cities.

 It is also good to be written about not only for your music but other aspects of music production
and promotion. An example would be how the press wrote about Them Clone’s marketing strategy,
post their album release.

 Add media clippings in your press kit.

 Add social media stats and outreach.

 Try on do regular updates with press

Check out Neysa’s column on Indie Music: http://www.missmalini.com/2011/03/04/indie-music-report-
apaches-circus/

Structuring a corporate proposal: Surojit Dev: Them Clones

 Reference: Them Clones association with HP.

 Its worth investing in a band/brand association, especially if you’re looking at earning money
from your music.

 Keep your proposal clear & specific: The brand manager should be able to clearly identify how
he is benefiting from an association with you and your music

 It is important to have a band identity to sell before approaching a sponsor- what works for the

3

------------------------------------------------------------------------------------

4


clones, is their presence/image in the rock circuit.

 Use high quality images/videos

 Know what you want from the association: Its important to clarify deliverables from both sides

 Be creative. Make everything seem larger than life!

Check out: http://themclones.com/

Excerpts from the Q&A:

Q: Do facebook ads work?

A: Yes, because you can target the audience.

Q: What about protecting your music?

A: A lot of young musicians are obsessed with protection. You need to establish by a verifiable means that
you produced it.

Q: Should we sell our CD as a new band?

A: Give it out for free in the beginning. Look at it from a long term perspective- look at your album as a
business card.

Q: What should we do before the album release?

A: Create a strategy. Create a buzz. Give yourself some time. Have a house gig.

In a nutshell:

 The Independent industry is still developing, and is a very small circle of people, who are always
willing to help out

 Go to competitions: School/college/ external

 Facebook and other forms of social media, can only take you so far. Nothing beats physically going
out to network and meet people.

4

------------------------------------------------------------------------------------

5


5

------------------------------------------------------------------------------------

Music promotion

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a Music promotion

Semelhante a Music promotion (20)

Music promotion