How to dive in the mobile internet ocean : - what does 'mobile' mean right now - what makes mobile internet different - what does that mean for your organization - how to be part of it Presentation @ Flanders DC Creativity Forum 2010

1. how to dive in the mobile internet ocean some questions to consider Dorien Aerts | Flanders DC Creativity Forum | 21st of October 2010

5. reflection what makes mobile internet so different? the very-nearby-future what should I take into account? so what about Android and iPad? now mobile internet for my organization? what do people do on their mobiles?

7. not capable

8. why

9. don’t get itSource : Essential Research | Tijs Vrolix

10. mobile internet for my organization? more people will access the mobile web than the desktop web in 2013 Source : Gartner |Tijs Vrolix

11. reflection what makes mobile internet so different? the very-nearby-future what should I take into account? so what about Android and iPad? now mobile internet for my organization? what do people do on their mobiles?

12. what do people do on their mobiles? what will ‘mobile’ mean by 2013? Source : comscore

13. reflection what makes mobile internet so different? the very-nearby-future what should I take into account? so what about Android and iPad? now mobile internet for my organization? what do people do on their mobiles?

14. what makes mobile internet so different?

15. what makes mobile internet so different? it is useful in a particular context at a particular location at a specific time during a specific activity with a specific profile

17. what makes mobile internet so different? Urban life is about to be transformed. Real-time data is teaching our towns HOW TO THINK - and that’s reinventing Everyting from traffic to friendship. Source : Wired new UK edition, nov 09 | Helge Tenno

18. reflection what makes mobile internet so different? the very-nearby-future what should I take into account? so what about Android and iPad? now mobile internet for my organization? what do people do on their mobiles?

21. Source: Helge Tenno

23. beautiful

24. interesting

26. what shoud I take into account? make use of existing applications and services

27. what shoud I take into account? “B2B mobile marketing will grow from $26 million in 2009 to $106 million in 2014.” Source : Forrester | Marketing with new technology

28. what should I take into account? deliver an impeccable service and / or product

29. reflection what makes mobile internet so different? the very-nearby-future what should I take into account? so what about Android and iPad? now mobile internet for my organization? what do people do on their mobiles?

30. so what about Android, iPhones, iPads,...?