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Crystal Miller Lay

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Presentation built for TalentNet Dallas at Capital One 11/2015 by Crystal Miller, Branded Strategies (agency) & Lauren Evans, Kiewit Corporation (client). Overview of the Kiewit College Recruiting Program challenges, changes and enhancements. Project started Q1 2015 and scheduled to finish in Q4 2016. As part of keeping an "Open Source" mentality for HR, if you would like any of the templates we used or information on metrics, tools or setting up a similar program in your own organization, please use the contact form below & we will gladly share!

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By creating effective stories, changing what information you share and how you share it; you can arm the candidate with information they need to make better decisions about your job opportunity/opportunities.... and THAT improves the candidate experience. This slide deck includes talking points and notes discussed in the presentation (so differs slightly from what was shared live. For on-demand presentations, visit http://shrmstore.shrm.org/s/talent-on-demand-attendees.html to purchase the session on demand.

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Foundation document for the Interactive Workshop held during TalentNet Interactive at SXSW in Austin, March 2013. Participants used the 24 Hour Fitness program as a working "case study" to learn how to improve social recruiting & employer branding through: 1) Messaging 2) Social Platforms 3) Sourcing Over the course of 4.5 hours, 24 Hour Fitness received marketing research suggestions for the improvement of their Social Recruiting program by nearly 100 practitioners & industry leaders. Participants received not only the same suggestions, but templates of the audit documents & step-by-step instructions on how to build the business case for program improvement to take back to their own organizations. This was the first of what will be an ongoing workshop offered for organizations looking to improve their programs & conferences that want to offer hands-on, cutting edge material to their attendees. For more information, please contact crystal@brandedstrategies.com

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