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The One Centre Credentials
1.
2.
Strategy + Artistry
2
3.
THE ONE CENTRE
Credentials Introduction October 2014 3
4.
Welcome. The One
Centre 71 York St, Sydney !4
5.
© 2014 The
One Centre Group Welcome. Welcome to The One Centre. A multidisciplinary brand agency uniting visionary strategic thinking with cutting-edge creativity. ! Strategy + Artistry !5
6.
© 2014 The
One Centre Group Contents 1. ABOUT 08 2. CENTRE 24 3. TEAM 27 4. CLIENTS 31 5. WORK 32 ! !6
7.
© 2014 The
One Centre Group About us. !7
8.
© 2014 The
One Centre Group Section 1. ABOUT US It all begins at one. !8
9.
About us. Watch
About Us https://vimeo.com/104680108 !9
10.
© 2014 The
One Centre Group About us. For nearly two decades we’ve helped world leading brands break new ground in the way they come to life and connect. !10
11.
About us. Specialising
in positioning and integrated branding, our unique structure unites a core team of strategists and concept creators with a global network of specialist creative artists. The goal? To create truly innovative ideas which transcend media and elevate brands into the world of arts, culture and entertainment. Strategy + Artistry !11 © 2014 The One Centre Group
12.
What be believe.
Do something incredible. !12
13.
© 20124 The
One Centre Group What we believe. Do something incredible. We live in a creative economy. Brands compete with all forms of culture and entertainment for audience time and affection. To succeed brands need to embody big ideas in their positioning not just execution. Brands need to create powerful central ideas that inspire, engage and motivate people, linking their commercial opportunity to a consumer cause and culture. Brands need to bring these ideas to life innovatively in everything they do, across every touchpoint, with multiple, integrated and surprising expressions. Ultimately people seek significance and emotional connection. Brands that stand for something bigger, and bring this to life in incredible ways, light up the world. They become powerful cultural and commercial forces. !13
14.
© 2014 The
One Centre Group What we believe. In a creative economy, we give brands powerful positioning ideas and elevate them into the world of arts, culture and entertainment. ! Strategy + Artistry !14
15.
What we do.
Positioning and integrated branding. !15
16.
© 20124 The
One Centre Group What we do. Positioning and integrated branding. We develop brand positioning and bring it to life innovatively through all types of brand building activity. Our ideas transcend media, often involving multiple types of branding activity, and expressing and integrating across multiple brand touchpoints. ! ! ! ! ! 01 Brand Identity 02 Brand Advertising 03 Branded Content 04 Branded Environments 05 Brand Experiences 06 Branded Products 07 Brand Platforms !16
17.
How we work.
Strategy + Artistry. !17
18.
© 20124 The
One Centre Group What we do. Strategy + Artistry. To create truly innovative ideas we developed a uniquely flexible structure. The One Centre model unites a core team of strategists and concept creators with a network of specialist creative artists from beyond the world of conventional marketing. Generating the strategy and big idea, we design and direct a unique creative team to deliver each project, united under the umbrella of our leading multidisciplinary management expertise. Nine Genres. One Centre. The One Centre's creative artists network features independent creative and production specialists from nine genres: 01 Art Design 02 Digital Arts Technology 03 Writing for Screen Print 04 Performing Arts 05 Video Photography 06 Architecture Design 07 Industrial Design 08 Music 09 Fashion !18
19.
Where we work.
Worldwide. !19
20.
© 20124 The
One Centre Group Where we work. Worldwide. Based in Sydney, we work worldwide on local and global brand initiatives. Our experience spans most industries. Our platforms are designed to scale and translate across countries and cultures. We work fluently in Asian and European languages. !20
21.
Our vision. Centre
for branding innovation. !21
22.
© 20124 The
One Centre Group Our vision. Centre for branding innovation. Our vision is to create one of the world’s great branding innovation companies. A place brands come to invent the future. In one centre, clients have one-stop access to a team of visionary strategic thinkers and a global network of specialist creative artists from every genre. Working anywhere, The One Centre provides leading brands an agile, artistically focussed alternative to the big branding conglomerates. One high-calibre team purposed to bring brands to life with strategy and artistry: to do something incredible. Strategy + Artistry !22
23.
© 20124 The
One Centre Group Resources. BROCHURE WEBSITE NEWSLETTER PUBLICATION !23
24.
© 2014 The
One Centre Group Section 2. CENTRE Where strategy meets artistry. !24
25.
Centre. !25
26.
© 2012 The
One Centre Group Centre. 71 YORK ST, SYDNEY WORKSPACE WORKSHOPS ð26
27.
© 2014 The
One Centre Group Section 3. TEAM Our leadership team. !27
28.
© 2014 The
One Centre Group Leadership. JOHN FORD Founder CEO The One Centre “Above all we are a place of vision. Where brands come to invent the future.” !28
29.
© 2012 The
One Centre Group A strategic specialist with 20 years experience in multidisciplinary creative company leadership. John trained as a brand strategist at DDB and was appointed Head of Planning and Partner at leading creative networks Batey and TBWA while in his twenties. In 1999, John founded The One Centre, working with local and global brands on marketing innovation projects. John has been named one of AdNews 40 under 40 ‘rising stars in marketing’, was Founding Chairman of the APG and currently serves on the board of AIMIA, Australia’s peak digital industry body. LinkedIn: johnnyford A client services, project management and production supervision specialist with 15 years advertising agency experience building integrated communications campaigns and strategic brand development. Katie started her career at OgilvyOne and has worked for leading creative and integrated advertising agencies in Australia and the UK including MC Saatchi, WWAV Rapp Collins, BDS Beechwood and BWM, where she also served on the board. ! LinkedIn: katiemolloy A personal assistant and project manager with 3 years experience, Danica provides support to the Leadership Team and key projects. Prior to joining The One Centre, Danica worked with the University of Western Australia and Yamatji Marlpa Aboriginal Corporation. She is a First Class Honours Graduate in European Studies, with bachelor degrees both in European Studies and Mass Communications. ! Linked In: danicajenkins Danielle is editor of The One Centre’s online publication, Branded Arts Review. A writer and communications specialist with 12 years experience in the advertising and marketing industry. As a marketing journalist Danielle has worked for leading trade titles in Australia and the UK including AdNews, Campaign, New Media Age and Revolution. She has extensive experience of publishing both in print media and online, as well as creating social media and digital content strategies, content marketing and brand publishing. ! Linked In: daniellelong1 A CFO with 18 years experience in corporate financial management. Richard has previously served as a Partner at leading boutique chartered accounting practice and as Director/CFO of a large public unlisted subsidiary of German company owning 55% of Leighton Holdings. He is joint CFO/CEO of The Adcock Group, a private family investment company and CFO of The One Centre. Richard is a member of the Institute of Chartered Accountants. ! LinkedIn: richardcansick Core team. John Ford. FOUNDER CEO Katie Molloy. COO Richard Cansick. CFO Danica Jenkins. TEAM ASSISTANT Danielle Long. CONTENT EDITOR !29
30.
© 2014 The
One Centre Group Section 4. CLIENTS World leading brands. !30
31.
© 20124 The
One Centre Group Clients. !31
32.
© 2014 The
One Centre Group Section 5. WORK Showcase of multidisciplinary brand projects. !32
33.
Work. Watch our
Showreel https://vimeo.com/104477363 !33
34.
© 2014 The
One Centre Group Work. From building concept stores for McDonald’s, to visioning fashion meccas for Nakheel, from shooting documentaries for GE, to creating global entertainment platforms for Audi, from rebranding Tiger Beer in 50 markets, to reinventing American Express airport experience worldwide, from films to music to live events, from digital platforms and publications to branded products and fashion, from pop-up shops and public art installations to TV shows and mobile exhibitions, it all begins at one. !34
35.
!35 © 2012
The One Centre Group
36.
Work. Two Words
for Tomorrow Transmedia Brand Campaign
37.
GOVERNMENT LEADERSHIP 21%
AUSTRALIAN LIFESTYLE 4% STRONG ECONOMY 8% © 2012 The One Centre Group IMMIGRATION POLICY 3% TAXATION POLICY 4% POPULATION GROWTH 2% QUALITY EDUCATION 3% CULTURAL HARMONY 4% CLEAN ENVIRONMENT 12 % QUALITY HEALTHCARE 4% Two Words For Tomorrow AUSTRALIA’S BIGGEST CHALLENGES 2012 TOP 10 THEMES 1 2 3 4 5 6 7 8 9 10 GOVERNMENT LEADERSHIP CLEAN ENVIRONMENT STRONG ECONOMY AUSTRALIAN LIFESTYLE TAXATION POLICY CULTURAL HARMONY QUALITY HEALTHCARE IMMIGRATION POLICY QUALITY EDUCATION POPULATION GROWTH To find out more and interact with the data please visit: twowordsfortomorrow.com.au !37
38.
© 2013 The
One Centre Group Contact Name. Title Email. X Mobile. X Telephone. X Skype. X Watch case study https://vimeo.com/52121562 ð38
39.
Work. !39 GE
At Work Brand Experience
40.
!44ð00 © 2012
The One Centre Group
41.
© 2013 The
One Centre Group Contact Name. Title Email. X Mobile. X Telephone. X Skype. X Watch case study https://vimeo.com/51414439 ð41
42.
Work. Tiger Beer
Positioning Integrated Branding !42
43.
© 2012 The
One Centre Group Wordmark • refined serif - contemporary classic Shift Blunt Precise Blocky Sleek Conceptual Principles - Icon Wordmark Brand Shifts from Tiger Workshop, Nov 04 Tiger Project Senso - Presentation !43
44.
Work. F1 Concept
Store Brand Environments !
45.
Creativity. F1 Concept
Store
46.
!46 © 2012
The One Centre Group
47.
Work. Audi TT
Movement Brand Platform ! !47
48.
!48 © 2012
The One Centre Group
49.
Watch case study
https://vimeo.com/42956964 !49
50.
Work. Brand Terminal
Brand Platform ! !50
51.
!51 © 2012
The One Centre Group
52.
Watch case study
https://vimeo.com/42909518 !52
53.
Work. 8 Carrara
Rd Brand Campaign ! !53
54.
!54 © 2012
The One Centre Group
55.
Watch case study
https://vimeo.com/85976398 !55
56.
Work. Fly Murcielago
Branded Content !56
57.
!57 © 2012
The One Centre Group
58.
Work. Watch case
study https://vimeo.com/92685415 !58
59.
© 2014 The
One Centre Group Section 6. CONTACT !59
60.
© 2014 The
One Centre Group Contact. John Ford Founder CEO Email. john.ford@theonecentre.com Mobile. +614 1771 4637 Telephone. +612 8096 9700 LinkedIn. johnnyford Twitter. @johnfordinc !60
61.
!61
62.
© 20124 The
One Centre Group Live projects. !62 C3 † Compassion ‘Family’ GE Healthcare ‘Twin Miracles’ Hamptons House ‘The United Unexpected’ Majans ‘The Magic’s in the Mix’
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