The One Centre Brochure 2014

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Do something
incredible

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Strategy + Artistry

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Welcome to The One Centre.
A multidisciplinary brand agency
uniting visionary strategic thinking
with cutting-edge creativity.
Strategy + Artistry theonecentre.com

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ABOUT US
It all begins at one.
For nearly two decades we’ve helped world
leading brands break new ground in the
way they come to life and connect.
Specialising in positioning and integrated branding, our
unique structure unites a core team of strategists and
concept creators with a global network of specialist
creative artists. The goal? To create truly innovative
ideas which transcend media and elevate brands
into the world of arts, culture and entertainment.
01 03
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01 : 8 Carrara Rd / Make History
02 : Accor / Claim Your Baggage
03 : TAG / Fly Murcielago

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We live in a creative economy. Brands compete
with all forms of culture, entertainment and
worldviews for audience time and affection.
To succeed in this environment brands need to embody
big ideas in their positioning, not just execution.
Brands need to create powerful central
ideas that inspire, engage and motivate
people, linking their commercial opportunity
to a consumer cause and culture.
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Do something incredible.
04 06
04 : Audi / Brand Terminal
05 : Audi / TT Movement
06 : Bombay Sapphire / Facets
Brands need to bring these ideas to life creatively
in everything they do, across every touchpoint, with
multiple, integrated and surprising expressions.
Ultimately people seek significance
and emotional connection.
Brands that stand for something bigger, and
bring this to life in incredible ways, light up
the world. They become powerful cultural
symbols and commercial forces.
WHAT WE BELIEVE

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In a creative economy, we give
brands powerful positioning ideas
and elevate them into the world of
arts, culture and entertainment.
Strategy + Artistry
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07 : Tiger / Asia’s World Beer
08 : Asian Games / Painting the Games in Light
09 : Woolworths / Everyday Rewards
10 : McDonald’s / F1 Concept Store

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WHAT WE DO
Positioning and integrated branding.
We develop brand positioning and bring it to life
innovatively through all types of brand building activity.
Our ideas transcend media, often involving
multiple types of activity and expressing and
integrating across multiple brand touchpoints.
01 Brand Identity
02 Brand Advertising
03 Branded Content
04 Branded Environments
05 Brand Experiences
06 Branded Products
07 Brand Platforms
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11 : Nakheel / Palm Mall
12 : LJ Hooker / Find your way home

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HOW WE WORK
Strategy + Artistry
To create truly innovative ideas we developed
a uniquely flexible structure.
The One Centre model unites a core team of
strategists and concept creators with a global
network of specialist creative artists from
beyond the world of conventional marketing.
Generating the strategy and big idea, we design
and direct a unique creative team to deliver each
project, united under the umbrella of our leading
multidisciplinary management expertise.
Nine genres. One centre.
The One Centre’s creative artists network
features independent creative and production
specialists from nine genres:
01 Art & Design
02 Digital Arts & Technology
03 Literary Arts for Screen & Print
04 Performing Arts
05 Film, Video & Photography
06 Architecture & Interior Design
07 Industrial Design
08 Music
09 Fashion
13 : GE / Two Words For Tomorrow
14 : GE / Imagination at Work
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WHERE WE WORK OUR VISION
Worldwide.
Based in Sydney, we work worldwide on
local and global brand initiatives.
Our experience spans most industries.
Our platforms are designed to scale and
translate across countries and cultures.
Centre for branding innovation.
Our vision is to create one of the world’s
great branding innovation companies.
A place brands come to invent the future.
In one centre, clients have one-stop access to a
team of visionary strategic thinkers and a global
network of creative artists from every genre.
Working anywhere, The One Centre provides
leading brands an agile, artistically focussed
alternative to the big branding conglomerates.
One high-calibre team purposed to bring brands to life
with strategy and artistry: to do something incredible.
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15 : Hamptons House / The United Unexpected
16 : GE Reports / A Brilliant World at Work

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SUBSCRIBE
Branded Arts Review
A penetrating review of
leading branding ideas
from around the world.
visit: theonecentre.com/BAR
CONTACT
John Ford, Founder & CEO
john.ford@theonecentre.com
Tel. +612 8096 9700
The One Centre
Ground Floor, 71 York St
Sydney NSW 2000
Australia
Strategy + Artistry theonecentre.com