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Claus Garbisch
Riga, October 29th 2009
Steps towards a Future FMCG Supply Chain
Riga | October-29-2009 Page 2
Content
Collaboration between competing suppliers in the future Supply Chain
• Trends
• Solutions for the future
• Future role of players
• Collaborative warehousing: DHL-Campus Concept
Enhancing a Retail Supply Chain through RFID Technology
• RFID- How does it work?
• Main opportunities for RFID in the supply chain
• METRO-DHL RFID rollout in France
Riga | October-29-2009 Page 3
DHL Core Business of Deutsche Post DHL
Mail Global
Forwarding,
Freight
Express Supply Chain
(V4)
(V4)
Corporate
Center
Deutsche Post DHL
146,000 FTE
Revenue
€ 14.4 bn
41,300 FTE
Revenue
€ 14.2 bn
113,000 FTE
Revenue
€ 13.6 bn
139,000 FTE
Revenue
€ 13.7 bn
11,000 FTE
Revenue
€ -1.5 bn
Source: DPWN annual report 2008
Riga | October-29-2009 Page 4
Trends
Today’s challenges in the FMCG supply chain
• Cost efficiency
• On shelf availability
• Stock efficiency
• Lead time reduction
Tomorrows additional challenges
• Demographic issues: greying and urbanisation
• Increase of home shopping
• Explosion of information: Internet
• Increasing regulations: Traceability, restriction on city distribution, etc.
• Rising transport costs
• Security issues : counterfeiting, pilferage
• Shoppers increasingly value sustainability impact
• Resource scarcity: water, fuel, energy and CO2 emission * Source for trends: 2016 Future Supply Chain
Riga | October-29-2009 Page 5
What are the right answers to the Future FMCG Supply Chain
Information sharing
• Sharing of standardized data (based on GS1 keys): SGTIN,GLN, EPC
Collaborative Warehousing
• Capacity utilisation of the total warehouse
• Transport optimisation of inbound and outbound flows
• Security and process improvement through Auto-ID technology
• Simplification of infrastructure
• Reduction of traffic , energy and CO2
Collaborative City Distribution
Collaborative non urban Distribution
* Source: 2016 Future Supply Chain
Riga | October-29-2009 Page 6
How the Supplier, Retailer and LSP have to change their roles
Supplier
• Deliver transparency of goods and information flows
• Common processes with peers, common data standards
• Fair benefit sharing among peers and partners
Retailer
• Common data standards, common processes
• Cross-docking of store orders
• Increase of local sourcing
Logistics Service Provider (LSP)
• Proactive, facilitator
• Common data standards, common processes
• Greener assets
• Longer term contracts
Riga | October-29-2009 Page 7
StoreDC
Campus
concept
Cross docking
Direct store deliveries
Suppliers examples
Colgate-Palmolive
Johnson & Johnson
ReckittBenckiser
Characteristics:
• Multi partner information
sharing
• Collaborative warehousing
• Deployment of greener
assets: buildings, trucks
• Coordinated picking
• Coordinated deliveries
• Full trucks
• Mutual trust
Benefits Suppliers:
• Less cost in
warehousing, picking
• Capacity optimization
• Lead time reduction
• Less cost in transport
• Reduction of CO2,
energy and water
consumption
Benefits Retailers:
• Simpler flow
• Less Storage at DC
• Crossdocking of store
orders directly to outlet
• Direct deliveries to large
stores
• Less trucks in his yard
• Reduction of CO2
DHL Campus-Concept is fulfilling the Shoppers “Green Aim”
Riga | October-29-2009 Page 8
Reference case Campus: Cortoleona, Italy
Facts and figures
Current size 180,000 sqm
Number of Customers 8
Location Cortoleona, Italy
Riga | October-29-2009 Page 9
Reference case Campus: Örebro, Sweden
Facts and figures
Current size 58,700 sqm
Number of Customers 11
Location Örebro, Sweden
Riga | October-29-2009 Page 10
Campus is a solid step to the Future Supply Chain
• Strengthen network with
additional shared user sites in
strategic locations
• Deployment of greener
assets: buildings, trucks
• Focus on target sub-sectors
to create industry platforms
and capture transport
synergies
• Standardized processes and
warehouse design supported
by standard IT systems
• Full range of Value Added
Services available in all sites
(e.g. co-packing)
• Warehouses modularly
expandable
• Reduced implementation time
and set-up costs
• Reduced transport costs through
synergies: Full trucks
• Strategic location: Less km
• Infrastructure simplification
• Category Standard solutions
• Value Added Services Integration
• Capacity Optimisation
Value Delivered
• Standardized IT & Operational
processes across multiple
geographies
• Direct Cross-docking of store
orders
Concept
• Less water consumption,energy
and CO2
Cost
Lead Time
Sustainability
On Shelf
Availability
Enhancing a Retail Supply Chain through RFID Technology
METRO Cash & Carry France / DHL Supply Chain France
Riga | October-29-2009 Page 12
RFID – How does it work?
• Transformer ….
 Transmitting data to the sender
Identification-Number written on the chip
– Radio Frequency Identification
Microchip with antenna (Transponder / TAG) –
receiving and transmitting data
• Chip
• Antenna
Riga | October-29-2009 Page 13
Main Opportunities for RFID in the Supply Chain
 Better Customer Service through proof of guaranty
 Counterfeiting protection
 Enabling Tracking&Tracing on Item-level
Supplier
Plant
Outlet
DC-
Retail
DC-
 Better Warehouse visibility:
– Management of high number of SKU
– Stock reduction
– Minimizing shrinkage
 Optimising Cross Docking Shipments
 Enabling Efficient Recall of goods
 More efficiency in warehouse management:
– Flow of goods
– Inventories
 More security
– Reduction of claims
 Full visibility of each single case
 Real-Time monitoring of Sales :
– Efficient supply from backstore to shelf
– Permanent monitoring of goods in the outlet
 Enhancing Shopper Convenience by technical
means like PSA (Personal Shopping Assistent)
 Speeding up check out processes
Riga | October-29-2009 Page 14
METRO Cash&Carry France - DSC: Current business
DHL provides to METRO France Dry and Beverage Logistics
 6 Grocery and Beverages DC
 1,3 Million pallets per year
 89 Stores
Key figures
Riga | October-29-2009 Page 15
• Enhance METRO France Supply Chain with an integrated
RFID service
• Focus on a single part of the supply chain to get an
immediate and operational result
Vision
Objectives
Proposed
Components
• Enhanced “Track and Trace” solution at pallet level
• Improve productivity and quality for inbound in Metro
stores and for outbound in DHL Distribution Centers
• Promote a short term RFID open solution
• Work in respect of DHL & METRO Group RFID Initiative
and share results
Joint DHL – METRO France RFID-Initiative
Riga | October-29-2009 Page 16
OSA
Scope of RFID-Project in France
DC – FranceProduction
Site
Product flow from DC to outlet
DESADV
via EDI
• Completeness
check
• DESADV sent
TAG is produced
during dispatching
Check with
corresponding
DESADV
OUTLET
dispatch
Pallet marked by
EPC-TAG
Riga | October-29-2009 Page 17
Installations in DHL warehouse and METRO store
DHL Portal METRO
Portal
Riga | October-29-2009 Page 18
Process Monitoring in DHL warehouse: Tracking of pallets
Loading Managers View
Riga | October-29-2009 Page 19
Qualitative and quantitative benefits
• Strengthen the partnership with METRO
• Facilitate the changes in the transport scheme through the tracking of
pallets throughout the shipping / transport process (cross docking,
shared loading…)
• Reduction of the claims
• Possibility to spot missing pallets upon truck loading
• Productivity gain for the control of the unloading in the MCCF stores
• Productivity gain for the truck loading process in the DHL DCs
Riga | October-29-2009 Page 20
Learnings from DHL-METRO France Roll Out
• Challenges:
– Collaboration between central Head offices and local country
organization
– Use of TAGs (passive vs. semi-active solutions for beverages)
– Discrepancies on Hardware selection
• Positive Effects:
– Excellent collaboration between METRO and DHL
– Strong involvement and support of DHL staff during
implementation
– Business Case exceeded due to reduction of claims
Riga | October-29-2009 Page 21
DHL make Logistics transparent
Thank you for
your attention

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C dhl

  • 1. Claus Garbisch Riga, October 29th 2009 Steps towards a Future FMCG Supply Chain
  • 2. Riga | October-29-2009 Page 2 Content Collaboration between competing suppliers in the future Supply Chain • Trends • Solutions for the future • Future role of players • Collaborative warehousing: DHL-Campus Concept Enhancing a Retail Supply Chain through RFID Technology • RFID- How does it work? • Main opportunities for RFID in the supply chain • METRO-DHL RFID rollout in France
  • 3. Riga | October-29-2009 Page 3 DHL Core Business of Deutsche Post DHL Mail Global Forwarding, Freight Express Supply Chain (V4) (V4) Corporate Center Deutsche Post DHL 146,000 FTE Revenue € 14.4 bn 41,300 FTE Revenue € 14.2 bn 113,000 FTE Revenue € 13.6 bn 139,000 FTE Revenue € 13.7 bn 11,000 FTE Revenue € -1.5 bn Source: DPWN annual report 2008
  • 4. Riga | October-29-2009 Page 4 Trends Today’s challenges in the FMCG supply chain • Cost efficiency • On shelf availability • Stock efficiency • Lead time reduction Tomorrows additional challenges • Demographic issues: greying and urbanisation • Increase of home shopping • Explosion of information: Internet • Increasing regulations: Traceability, restriction on city distribution, etc. • Rising transport costs • Security issues : counterfeiting, pilferage • Shoppers increasingly value sustainability impact • Resource scarcity: water, fuel, energy and CO2 emission * Source for trends: 2016 Future Supply Chain
  • 5. Riga | October-29-2009 Page 5 What are the right answers to the Future FMCG Supply Chain Information sharing • Sharing of standardized data (based on GS1 keys): SGTIN,GLN, EPC Collaborative Warehousing • Capacity utilisation of the total warehouse • Transport optimisation of inbound and outbound flows • Security and process improvement through Auto-ID technology • Simplification of infrastructure • Reduction of traffic , energy and CO2 Collaborative City Distribution Collaborative non urban Distribution * Source: 2016 Future Supply Chain
  • 6. Riga | October-29-2009 Page 6 How the Supplier, Retailer and LSP have to change their roles Supplier • Deliver transparency of goods and information flows • Common processes with peers, common data standards • Fair benefit sharing among peers and partners Retailer • Common data standards, common processes • Cross-docking of store orders • Increase of local sourcing Logistics Service Provider (LSP) • Proactive, facilitator • Common data standards, common processes • Greener assets • Longer term contracts
  • 7. Riga | October-29-2009 Page 7 StoreDC Campus concept Cross docking Direct store deliveries Suppliers examples Colgate-Palmolive Johnson & Johnson ReckittBenckiser Characteristics: • Multi partner information sharing • Collaborative warehousing • Deployment of greener assets: buildings, trucks • Coordinated picking • Coordinated deliveries • Full trucks • Mutual trust Benefits Suppliers: • Less cost in warehousing, picking • Capacity optimization • Lead time reduction • Less cost in transport • Reduction of CO2, energy and water consumption Benefits Retailers: • Simpler flow • Less Storage at DC • Crossdocking of store orders directly to outlet • Direct deliveries to large stores • Less trucks in his yard • Reduction of CO2 DHL Campus-Concept is fulfilling the Shoppers “Green Aim”
  • 8. Riga | October-29-2009 Page 8 Reference case Campus: Cortoleona, Italy Facts and figures Current size 180,000 sqm Number of Customers 8 Location Cortoleona, Italy
  • 9. Riga | October-29-2009 Page 9 Reference case Campus: Örebro, Sweden Facts and figures Current size 58,700 sqm Number of Customers 11 Location Örebro, Sweden
  • 10. Riga | October-29-2009 Page 10 Campus is a solid step to the Future Supply Chain • Strengthen network with additional shared user sites in strategic locations • Deployment of greener assets: buildings, trucks • Focus on target sub-sectors to create industry platforms and capture transport synergies • Standardized processes and warehouse design supported by standard IT systems • Full range of Value Added Services available in all sites (e.g. co-packing) • Warehouses modularly expandable • Reduced implementation time and set-up costs • Reduced transport costs through synergies: Full trucks • Strategic location: Less km • Infrastructure simplification • Category Standard solutions • Value Added Services Integration • Capacity Optimisation Value Delivered • Standardized IT & Operational processes across multiple geographies • Direct Cross-docking of store orders Concept • Less water consumption,energy and CO2 Cost Lead Time Sustainability On Shelf Availability
  • 11. Enhancing a Retail Supply Chain through RFID Technology METRO Cash & Carry France / DHL Supply Chain France
  • 12. Riga | October-29-2009 Page 12 RFID – How does it work? • Transformer ….  Transmitting data to the sender Identification-Number written on the chip – Radio Frequency Identification Microchip with antenna (Transponder / TAG) – receiving and transmitting data • Chip • Antenna
  • 13. Riga | October-29-2009 Page 13 Main Opportunities for RFID in the Supply Chain  Better Customer Service through proof of guaranty  Counterfeiting protection  Enabling Tracking&Tracing on Item-level Supplier Plant Outlet DC- Retail DC-  Better Warehouse visibility: – Management of high number of SKU – Stock reduction – Minimizing shrinkage  Optimising Cross Docking Shipments  Enabling Efficient Recall of goods  More efficiency in warehouse management: – Flow of goods – Inventories  More security – Reduction of claims  Full visibility of each single case  Real-Time monitoring of Sales : – Efficient supply from backstore to shelf – Permanent monitoring of goods in the outlet  Enhancing Shopper Convenience by technical means like PSA (Personal Shopping Assistent)  Speeding up check out processes
  • 14. Riga | October-29-2009 Page 14 METRO Cash&Carry France - DSC: Current business DHL provides to METRO France Dry and Beverage Logistics  6 Grocery and Beverages DC  1,3 Million pallets per year  89 Stores Key figures
  • 15. Riga | October-29-2009 Page 15 • Enhance METRO France Supply Chain with an integrated RFID service • Focus on a single part of the supply chain to get an immediate and operational result Vision Objectives Proposed Components • Enhanced “Track and Trace” solution at pallet level • Improve productivity and quality for inbound in Metro stores and for outbound in DHL Distribution Centers • Promote a short term RFID open solution • Work in respect of DHL & METRO Group RFID Initiative and share results Joint DHL – METRO France RFID-Initiative
  • 16. Riga | October-29-2009 Page 16 OSA Scope of RFID-Project in France DC – FranceProduction Site Product flow from DC to outlet DESADV via EDI • Completeness check • DESADV sent TAG is produced during dispatching Check with corresponding DESADV OUTLET dispatch Pallet marked by EPC-TAG
  • 17. Riga | October-29-2009 Page 17 Installations in DHL warehouse and METRO store DHL Portal METRO Portal
  • 18. Riga | October-29-2009 Page 18 Process Monitoring in DHL warehouse: Tracking of pallets Loading Managers View
  • 19. Riga | October-29-2009 Page 19 Qualitative and quantitative benefits • Strengthen the partnership with METRO • Facilitate the changes in the transport scheme through the tracking of pallets throughout the shipping / transport process (cross docking, shared loading…) • Reduction of the claims • Possibility to spot missing pallets upon truck loading • Productivity gain for the control of the unloading in the MCCF stores • Productivity gain for the truck loading process in the DHL DCs
  • 20. Riga | October-29-2009 Page 20 Learnings from DHL-METRO France Roll Out • Challenges: – Collaboration between central Head offices and local country organization – Use of TAGs (passive vs. semi-active solutions for beverages) – Discrepancies on Hardware selection • Positive Effects: – Excellent collaboration between METRO and DHL – Strong involvement and support of DHL staff during implementation – Business Case exceeded due to reduction of claims
  • 21. Riga | October-29-2009 Page 21 DHL make Logistics transparent Thank you for your attention