Carnegie Mellon U - Forecasting Case Studies - Open 2011
1. NCIIA Conference: OPEN 2011
Forecasting Methods for Product
Design Development:
A Compilation of Three Case Studies
of Industry Collaborative Projects
Materials, Toys, and Vehicles
Wayne Chung Associate Professor Carnegie Mellon University
2. NCIIA Conference: OPEN 2011
Junior Level Industrial Design Course
15-30 students in 3-4 person teams, 15-week semester course
Teaching Goals:
: Use research methodologies to guide design decisions
: People/users creative
: Create tools to allow these people/users to be creative
: Realize connections with imperfect data
: Visualize information to communicate intent/ideas
: Build a scenario that uses the products as props in a
coherent and engaging story
Wayne Chung Associate Professor Carnegie Mellon University
3. NCIIA Conference: OPEN 2011
Why Industrial Design for Future Casting?
Inherently Creative
What‟s possible
Synthesis
Macro to Micro perspectives
Predictive Gestalt
~ Appropriate Innovation
Wayne Chung Associate Professor Carnegie Mellon University
4. NCIIA Conference: OPEN 2011
(German: Gestalt - "essence or shape of an
entity's complete form") of the Berlin School is
a theory of mind and brain positing that the
operational principle of the brain is holistic,
parallel, and analog, with self-organizing
tendencies.
Wayne Chung Associate Professor Carnegie Mellon University
5. NCIIA Conference: OPEN 2011
Why Product Design?
Nigel Cross, „Designerly Ways of Knowing‟
: Phenomenon of Study
in the Sciences | Natural world
in the Humanities | Human Experience
in Design | the Artificial world
: Methods of Study
in the Sciences | controlled experiment, classification, analysis
in the Humanities | analogy, metaphor, evaluation
in Design | modeling, pattern-forming, synthesis
: The values of each educational „culture‟
in the Sciences | objectivity, rationality, concern for the „truth‟
in the Humanities | subjectivity, imagination, commitment,
concern for „justice‟
in Design | ingenuity, empathy, concern for „appropriateness‟
Wayne Chung Associate Professor Carnegie Mellon University
6. NCIIA Conference: OPEN 2011
Why Industrial Design?
Educational Models
Analysis | Synthesis
Deductive | Inductive
One Solution | Many Solutions
~ Appropriate Innovation
Wayne Chung Associate Professor Carnegie Mellon University
7. NCIIA Conference: OPEN 2011
Raymond Loewy MAYA Principle:
Most Advanced Yet Acceptable
Wayne Chung Associate Professor Carnegie Mellon University
8. NCIIA Conference: OPEN 2011
+
Forecast new material technology applications
for Polyurethane “Gecko Material”
5-10 years projection
Markets Areas:
Robotics
Health Care
Transportation
Logistics
Security
Wayne Chung Associate Professor Carnegie Mellon University
10. NCIIA Conference: OPEN 2011
Dr. Metin Siti Reearch Lab: NanoRobotics
http://nanolab.me.cmu.edu/projects/geckohair/
http://nanolab.me.cmu.edu/projects/waalbots/tri-leg.shtml
Wayne Chung Associate Professor Carnegie Mellon University
11. NCIIA Conference: OPEN 2011
Design Research Philosophy
MakeTools, Dr. Liz B.N. Sanders
Wayne Chung Associate Professor Carnegie Mellon University
12. NCIIA Conference: OPEN 2011
Traditional Research Method
Observation in coffee shop
Wayne Chung Associate Professor Carnegie Mellon University
28. NCIIA Conference: OPEN 2011
Gecko Security Add-on and Manufacturer Items
Wayne Chung Associate Professor Carnegie Mellon University
29. NCIIA Conference: OPEN 2011
Figure 8: Built-In Security for Mobile Communication and Computing
Wayne Chung Associate Professor Carnegie Mellon University
30. NCIIA Conference: OPEN 2011
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Ride-On Toys: Multi-Environment Use
Develop new modes of physical balance, exercise,
and activity for 1 ½-5 years old children
Vehicles: tricycles, scooters, or other foot-to-floor
6 week time span
1-3 years production projection
Wayne Chung Associate Professor Carnegie Mellon University
31. NCIIA Conference: OPEN 2011
Background Information
Schickedanz, Understanding Children and Adolescents
Child development references
Locomotor skills
Gross Motor Skills
Fine Motor Skillss
Knowledge in Action
Wayne Chung Associate Professor Carnegie Mellon University
32. NCIIA Conference: OPEN 2011
Observational Research
CMU Children’s School
The Cyert Center
Wayne Chung Associate Professor Carnegie Mellon University
33. NCIIA Conference: OPEN 2011
+
Develop the desired user experience for
semi-autonomous vehicle driving
10 week time span
10-15 year projection
Wayne Chung Associate Professor Carnegie Mellon University
44. NCIIA Conference: OPEN 2011
Design Research Philosophy
MakeTools, Dr. Liz B.N. Sanders
Wayne Chung Associate Professor Carnegie Mellon University
45. NCIIA Conference: OPEN 2011
Why Industrial Design Studio Model supports
Future Cast Scenarios:
Inherently Creative | Visual + Process
What‟s possible | MAYA
Synthesis | Connecting Information
Macro to Micro perspectives | Viewpoints
Predictive Gestalt | Formation
SUPPORT
Expert knowledge
Ability to Apply Design Skills to Human Needs
Wayne Chung Associate Professor Carnegie Mellon University
46. NCIIA Conference: OPEN 2011
Design is Easier with Relevant Knowledge and Research
Build the Story
Create a Specific Scenario
~ Appropriate Innovation
Wayne Chung Associate Professor Carnegie Mellon University
47. NCIIA Conference: OPEN 2011
Thank you!
Questions…
Wayne Chung Associate Professor Carnegie Mellon University
