2. I have looked at the digi-pack/album that the song
'Nothing' that I analyzed before, has come from which is the
album 'Science and Faith’. The front cover of the album
science and faith has a photo of the band in order to promote
them as the artist. Also the composition of the photo is also
important as the have the lead singer at the front at a
medium close up as in their videos he takes on the lead role
of their music videos, where as the other two members are
getting further back in mid shot and long shots. The photo is
in good focus and both the band and the background are
in high contrast colour, with the name of their band in the top
right hand corner in their iconic style, which their target
audience will be able to recognize. Also with the title of the
album underneath the band title in white writing and more
spaced out this is in order to show the importance of the
band, so people can recognize this is their album. I like the
placing of the title of the band and the CD name as it doesn't
interfere with the image as it’s not overlapping
anything, which is something that will need to be
considered if using a shot of the artist as the album cover as I
need to ensure the layout of the photo doesn’t interfere with
the title.

3. The CD itself has got a series of lights that circle the centre, this
links into the title of the album science and faith as its a scientific
symbol also the lights are in a warm orange colour therefore
make it a bit more romantic. Also as the lights are in a warm
colour this links to the front of the case with the high contrast of
colours, which makes this consistent, as there skin tones are
warm as well as the background.
The back design of this and the inside book are both coffee
coloured backgrounds with simple images of hands, this could be
here in order to represent the faith side of the title science and
faith, where it is kept simple it can be interpreted in different
ways and also looks more professional than having confusing
images instead. Also the fact that the images are similar with the
lighting and the use of the hands keeps it consistent. On the back
the song titles are in the top right hand side with the editors etc.
parallel at the bottom right hand side all in black writing which
keeps it neat as this colour links into the shadow of the hand in
the photo. This is something that I hope to consider when it
comes to making my own digi pack so that it looks professional
and will need to remember that a barcode needs to be included
so its realistic as that’s what is needed to identify the CD when
being scanned. The barcode it placed well on the back of the
scripts album as it doesn't interfere with the rest of the image at
all and fits neatly.

4. The photo that they have used
on the advert is the same photo
that has been used on the back
of the album case. This is for
consistency between the advert
and the album, so it is
recognisable to people as the
album this is advertising. This is
something I will need to consider
when making an advert and most
likely use an image that is on the
CD case itself already, or to keep
similar theme with them both.
The advert is made to look like a worn down poster this is could be there in order to link in with
title of the album ‘Science & Faith’, as these are both things that go back a while and this is there
to show how old they are. Below the photo is has ‘Out Now’ written, this is wrote in black and a
font similar to the other writing, in order to fit in with the style and is their in order to make it
clear that it is advertising this album. On my advert I will need to have something similar written
on it to define it as an advert.

5. This digipak contains a booklet and is more
of a traditional case style. One thing I really
like about this arctic monkeys case is the fact
that the outside cover and the picture on
the CD itself both link - the cover is of a man
smoking and the CD is a picture of an
ashtray - I would like to use a similar idea
when coming to creating my own CD dig
pack, in order to keep it consistent but
change it and make it relevant to my artist
and song. The smoking theme to this case is
kept consistent through to the inside
booklet as one of the pictures with the
group of people wrote on it is ‘Strictly no
smoking’, which is also keeping the case
consistent as well as having the images on
the front, back and the CD itself in black and
white.

6. The photo that has been used for their
advert is the same photo that has been used
on the front cover of the album, this is a
common trait with adverts for albums as it is
then easier to recognise which album it is.
Also the photo itself appeals to their target
audience as although it may stick to codes
and conventions in the respect that it has on
of the band members on the front, he is
smoking therefor makes it a bit different
which appeals to their target audience as it
also fits in with the ‘indie rock’ genre of the
band itself. In the bottom right hand corner it
has ‘Album out 23.01.06’. This is wrote in
white in order to link in with the black and
white theme of the poster, also this is what
needed to be added in order to let their
target audience aware that the album is out
and when.

7. This is the front and back cover to Beyoncé’s album ‘I am Sasha
fierce’. The front cover has a black and white image of Beyoncé
with her in focus with a blurred background this is in order to
promote her as the artist of the album and so her target audience
will recognise it as Beyoncé’s work. The image on the back cover is
also in black and white this helps to keep the album pictures
consistent. The image on the front cover is a soft image where
Beyoncé is natural and soft lighting whereas with the image on the
back she has a lot of harsh make up on and her overall image is
harsher and the lighting is also harsher with the darker shadows to
emphasis this. The two images being such a contrast could be there
in order to show the two sides to Beyoncé, which is most likely
shown in her songs on this album.
On the back image at the top left hand side there is the track list
which frames the image rather than text that interferes with it. Also
where appropriate the writing is black and white on the shadows
and in the light so that it is legible for people to understand. There
is also a bar code on the back which is essential when it is being
sold, this is placed in the bottom right hand corner as this is
typically where they are placed as it does not then interfere with
the image.

8. On the inside booklet their has the name of the
tracks and the lyrics to the songs. In the first
half of the leaflet there is the lyrics to the songs
on the first disc. These songs show the softer
side to Beyoncé and this is represented by the
photos used next to the track lyrics in the
booklet as softer images are used where
Beyoncé is natural with soft lighting, which is
the same style as the photo on the front of the
CD case to keep up the consistency. The second
half of the booklet has got the lyrics to the
tracks on the second disc, the photo’s here
show Beyoncé's other side which is represented
within the track on this disc. These style of
photos are similar to the photo on the back of
the CD case with the harsh lighting and Beyoncé
wearing heavy dark make up.

9. This is the advert for Beyoncé's
album. The photo used is the same
photo that is used on the front of
the CD but has been extended in
order to make room for text, so it
doesn’t interfere with Beyoncé.