China Social Media 2011

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Presentation of China social media in 2011. Review of major Chinese social networks (Renren, Kaixin001, Qzone), instant messaging (QQ), micro-blogging (Sina weibo), and video sites (Youku).

Tecnologia Negócios Turismo

CHINA SOCIAL MEDIA

Shanghai, China | January 2012

www.them.pro

TABLE OF CONTENT

China Social Media
 Key actors

List of China Social Media
 Instant Messaging
 SNS
 Micro-blogging
 Video Sharing

2012-01-31 China Internet in Statistics - www.them.pro 2

CHINA SOCIAL MEDIA

Message Boards Wikis

Instant Micro-
Messaging blogging

Location-
Based Blogging

Dating
Photo SNS
Sharing

SNS
Video
Sharing

Q&A Professional
Review SNS

2012-01-31 China Internet in Statistics - www.them.pro 4

INSTANT MESSAGING

Im.qq.com
Description
Tencent QQ, generally known as QQ, is
the most popular free Instant Messaging
service in China. As of September 2011,
QQ IM had over 710 million active user
accounts.

Founded
In 1999 by Tencent

Headquarters
Shenzhen, Guangdong, China

Global Alexa Rank
10th (Dec. 2011)

2012-01-31 China Internet in Statistics - www.them.pro 5

SNS

Qzone.qq.com
Description
Qzone.com is China’s most popular
nickname-based social network. Over
500 million accounts are registered on
Qzone, making it one of the largest
online communities. Qzone attracts
young users (teens), mainly from
Chinese rural areas.

Founded
In 2005 by Tencent

Headquarters
Shenzhen, Guangdong, China

Global Alexa Rank
10th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 6

SNS

Pengyou.com
Description
Pengyou.com is Tencent’s real-name
social network. Pengyou means friend in
Chinese. Initially launched as Xiaoyou,
the service has today over 130 million
registered users (mainly students and
white collars), and hundreds of
applications are available on the site.

Founded
In 2009 by Tencent

Headquarters
Shenzhen, Guangdong, China

Global Alexa Rank
128th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 8

SNS

Kaixin001.com
Description
Baidu.com is a popular social network in
China that has more than 100 million
registered users, mainly white collars in
urban areas such as Beijing and
Shanghai. Social games and post
forwarding have made the site popular.
The site is today in strong decline.

Founded
In 2008

Headquarters
Beijing, China

Global Alexa Rank
255th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 9

MICRO-BLOGGING

Weibo.com
Description
Weibo.com is the most popular micro-
blogging service in China similar to both
Twitter and Facebook. “Weibo” means
“micro-blogging” in Chinese. Sina Weibo
has over 250 million registered users.

Founded
In 2009 by Sina

Headquarters
Beijing, China

Global Alexa Rank
17th (Dec. 2011)

2012-01-31 China Internet in Statistics - www.them.pro 10

MICRO-BLOGGING

T.qq.com
Description
Tencent Weibo is another popular
Chinese microblogging (weibo) website
and is still currently under beta testing.
Over 300 million users are registered on
Tencent Weibo, but not all of them are
active users. The service is available
both in Chinese and English.

Founded
In 2010 by Tencent

Headquarters
Shenzhen, Guangdong, China

Global Alexa Rank
10th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 11

VIDEO

Youku.com
Description
Youku.com is China’s leading video
hosting service. Youku means “excellent”
and “cool” in Chinese. Youku has
partnered with over 1,500 license
holders, including TV and film production
companies, that regularly upload media
content on the site.

Founded
In 2006 by Victor Koo

Headquarters
Beijing, China

Global Alexa Rank
53th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 12

For more info about Internet in China, please
visit our SEO blog or contact us.

www.them.pro

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China Social Media 2011

1. CHINA SOCIAL MEDIA Shanghai, China | January 2012 www.them.pro

2. TABLE OF CONTENT China Social Media  Key actors List of China Social Media  Instant Messaging  SNS  Micro-blogging  Video Sharing 2012-01-31 China Internet in Statistics - www.them.pro 2

3. CHINA SOCIAL MEDIA  China Social Media  450 million use Social Media  415 million use Instant Messaging  325 million watch video online  300 million use micro-blogging  50% have more than one social network profile  30% log onto a social network at least once a day  15 million follow Yao Chen on Sina Weibo  1.4 million check-in via Jiepang  6 million articles in Chinese on Hudong 2012-01-31 China Internet in Statistics - www.them.pro 3

4. CHINA SOCIAL MEDIA Message Boards Wikis Instant Micro- Messaging blogging Location- Based Blogging Dating Photo SNS Sharing SNS Video Sharing Q&A Professional Review SNS 2012-01-31 China Internet in Statistics - www.them.pro 4

5. INSTANT MESSAGING Im.qq.com Description Tencent QQ, generally known as QQ, is the most popular free Instant Messaging service in China. As of September 2011, QQ IM had over 710 million active user accounts. Founded In 1999 by Tencent Headquarters Shenzhen, Guangdong, China Global Alexa Rank 10th (Dec. 2011) 2012-01-31 China Internet in Statistics - www.them.pro 5

6. SNS Qzone.qq.com Description Qzone.com is China’s most popular nickname-based social network. Over 500 million accounts are registered on Qzone, making it one of the largest online communities. Qzone attracts young users (teens), mainly from Chinese rural areas. Founded In 2005 by Tencent Headquarters Shenzhen, Guangdong, China Global Alexa Rank 10th (Dec. 2011) 2012-01-31 China Internet in Statistics - www.them.pro 6

7. SNS Renren.com Description Renren.com is China’s leading real-name social network formerly known as Xiaonei. Very similar to Facebook in terms of design and features, Renren has more than 170 million registered users, mainly students and white-collars. Brand campaigns and fan pages are sold to companies at relative high prices. Founded In 2005 by Wang Xing, Wang Huiwen, Lai Binqiang Headquarters Beijing, China Global Alexa Rank 98th (Dec. 2011) 2012-01-31 China Internet in Statistics - www.them.pro 7

8. SNS Pengyou.com Description Pengyou.com is Tencent’s real-name social network. Pengyou means friend in Chinese. Initially launched as Xiaoyou, the service has today over 130 million registered users (mainly students and white collars), and hundreds of applications are available on the site. Founded In 2009 by Tencent Headquarters Shenzhen, Guangdong, China Global Alexa Rank 128th (Dec. 2011) 2012-01-31 China Internet in Statistics - www.them.pro 8

9. SNS Kaixin001.com Description Baidu.com is a popular social network in China that has more than 100 million registered users, mainly white collars in urban areas such as Beijing and Shanghai. Social games and post forwarding have made the site popular. The site is today in strong decline. Founded In 2008 Headquarters Beijing, China Global Alexa Rank 255th (Dec. 2011) 2012-01-31 China Internet in Statistics - www.them.pro 9

10. MICRO-BLOGGING Weibo.com Description Weibo.com is the most popular micro- blogging service in China similar to both Twitter and Facebook. “Weibo” means “micro-blogging” in Chinese. Sina Weibo has over 250 million registered users. Founded In 2009 by Sina Headquarters Beijing, China Global Alexa Rank 17th (Dec. 2011) 2012-01-31 China Internet in Statistics - www.them.pro 10

11. MICRO-BLOGGING T.qq.com Description Tencent Weibo is another popular Chinese microblogging (weibo) website and is still currently under beta testing. Over 300 million users are registered on Tencent Weibo, but not all of them are active users. The service is available both in Chinese and English. Founded In 2010 by Tencent Headquarters Shenzhen, Guangdong, China Global Alexa Rank 10th (Dec. 2011) 2012-01-31 China Internet in Statistics - www.them.pro 11

12. VIDEO Youku.com Description Youku.com is China’s leading video hosting service. Youku means “excellent” and “cool” in Chinese. Youku has partnered with over 1,500 license holders, including TV and film production companies, that regularly upload media content on the site. Founded In 2006 by Victor Koo Headquarters Beijing, China Global Alexa Rank 53th (Dec. 2011) 2012-01-31 China Internet in Statistics - www.them.pro 12

13. For more info about Internet in China, please visit our SEO blog or contact us. www.them.pro

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