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Stop Building Links, Start Earning Them
1.
Stop Building Links,
Start Earning Them Theo van der Zee – JAB13 – 02/JUN/2013
2.
What were you
doing on February 23th 2011 or April 24th 2012?
3.
Google’s goal is
to put the user first
4.
Less ads that
are being displayed means less profits for Google
5.
Show relevant results
on the screen as fast as possible
6.
Matt Cutts: 500+
updates per year are made to the algorithm
7.
The algorithm determines
the order in which pages are shown
8.
Early in 2012
several modification related to anchor text were made
9.
The Google Panda
update is one of the most notorious updates
10.
At first the Google
Panda update was known as the Farmer Update
11.
Google asked large
groups of users to check out and rate websites
12.
Too many ads on
your website is a sign of low quality
13.
What is the
average time that a visitor spends on a given website?
14.
Google can now
determine the amount of bad characteristics that a website has
15.
The Penguin update
has shaken up the SEO-world
16.
Removing pages that
violate the Google webmaster guidelines
17.
Remove sites that
are unfairly present on high positions in the search results.
18.
The link profile
is an important factor in how Google Penguin judges websites
19.
How does the
link profile of a trustworthy website look like?
20.
Not everyone can link
to another website on the internet
21.
With the rise
of social media, many more can cast a ‘vote’
22.
Google only has
limited access to the data on Twitter
23.
Even less access to
the enormous amount of data that Facebook has
24.
Data from Google+
is already being integrated into the algorithm
25.
Why did we
start hoarding links from other websites in the first place?
26.
In the near
future, links will remain an important factor of the equation
27.
Sending out large amounts
of email with the request of a link to your site
28.
Of course you
can always simply pay some money for links
29.
Adding websites to
directories was a popular tactic to get new links
30.
Publishing articles on
other websites will get you links as well
31.
Let’s not forget
about the links from forums, blogs and guestbooks
32.
A large social network creates
opportunities and new insights
33.
Hang out with
influential people and do this in a strategic and respectable way
34.
Use commenting on
blogs as the start of a conversation
35.
Use your blogs
to build a bridge between your products and search queries
36.
By visiting conference
you might meet some influential people
37.
By following people
on Twitter, you know what is hot in your niche
38.
Visiting Question and
Answer websites is also an effective method
39.
Create authoritative content
and people will promote it for you
40.
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