From Learn About Web conference in November ’08. 45 minute keynote presentation on how the web allows small businesses to recapture the “main street USA” style of marketing and doing business.

1. Old Fashioned
Values in a New
Fangled World
Why Small
Businesses are
Poised to Rule the
Web

2. Remember Main Street?

3. Welcome to Chain Street

4. The Corner Toy Store…

5. The Toy Store on Every Corner…

6. A Hometown Brewed Café…

7. A Café Brewed in Your Hometown

8. The Challenge of 2008…if the economy tanks?

9. How Do You Stand Out?

10. You Are Not Alone…

11. But You May be Unique…

12. It’s Not About Being Trendy

13. It’s About Necessity!

14. Bringing Voices Together
Niches
Flourish
People Everyone
Don’t Trust has a Voice
The Web
Ads
Connects
People People
Trust Trust
Friends Strangers

15. People are Still Searching…
Source: comScore Metrics

16. How Do You Reach Them?

17. Do Business Like My Grandfather
….How did we
used to build
business?
Know
your
customers

18. Know Your Customers…

19. Do Business Like My Grandfather
….How did we
used to build
business?
Know Anticipate
your their
customers needs

20. Anticipate Their Needs…

21. Do Business Like My Grandfather
….How did we
used to build
business?
Know Anticipate Value
your their them as
customers needs people

22. Value Them As People…

23. Do Business Like My Grandfather
….How did we
used to build
business?
Know Anticipate Value Do what
your their them as needs to
customers needs people be done

24. Do What Needs to Be Done…

25. It Worked 70 Years Ago…
Arouse people’s desires
Be genuinely interested in others
Show respect for people’s time
Get people to talk about themselves
If you are wrong, admit it
Sincerely make people feel important