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It's my/their party... Online Fashion marketing part 2

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the Internationale
the Internationale

This document discusses key assumptions around ecommerce, information, utility, and speed. It emphasizes that social networks are about conversations, relationships, and adding value rather than technology, media, or messages. A list of principles is then provided focusing on people, voice, being active, improvising, and open source approaches. Brand examples are listed and feedback is requested.

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It’s my/their party and we’ll… Paul Caplan @internationale
a brief recap... assumptions • ecommerce • information • utility • speed ! • journey/story Who? Where? When? Why? • attention
the times they are a changin’
social networks are... • not about technology • not about media • not about messages... • about conversations • about relationships • about adding value... • a verb
PASSION & VISION • P is for People • V is for Voice • A is for Active • I is for i with a small I • S is for Supply • S is for Simple • S is for Smart • I is for Improvise • I is for Irreverent • O is for Open Source • O is for Ownership • N is for Narrative • N is for Niches
Tory Burch
Levi's
Oscar de la Renta
Now your thoughts...
Slides and suchlike @internationale on Twitter facebook.com/theinternationale

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It's my/their party... Online Fashion marketing part 2

  • 1. It’s my/their party and we’ll… Paul Caplan @internationale
  • 2. a brief recap... assumptions • ecommerce • information • utility • speed ! • journey/story Who? Where? When? Why? • attention
  • 3.
  • 4.
  • 5. the times they are a changin’
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. social networks are... • not about technology • not about media • not about messages... • about conversations • about relationships • about adding value... • a verb
  • 17.
  • 18. PASSION & VISION • P is for People • V is for Voice • A is for Active • I is for i with a small I • S is for Supply • S is for Simple • S is for Smart • I is for Improvise • I is for Irreverent • O is for Open Source • O is for Ownership • N is for Narrative • N is for Niches
  • 21. Oscar de la Renta
  • 23. Slides and suchlike @internationale on Twitter facebook.com/theinternationale