Workshop on developing content and content relationships using Twitter, Blogs, Flickr, Mash-ups... and imagination. Delivered for Hub Events (www.thehubevents.com) in London, September 2010.

1. Advanced (and some very old) techniques for making the most of social media paulcaplan theInternationale Are you sitting comfortably..?

2. Outline of the day 10.00 – 10.30: The Live Web – the biggest party you’ve ever been invited to. 10.30 – 11.30: Words: Twitter, Blogs and Facebook 11.30 - 11.45: Coffee 11.45 - 12.15: Pictures: Flickr 12.15 – 12.45: Mash-ups: Maps 12.45 - 13.45: Lunch

3. Outline of the day 13.45 – 16.00: Social media surgery

4. The Live Web The times they are a changin’

5. The Web as a library

6. The Web as the new TV

7. The Web as a Party

8. The breakup http://www.youtube.com/watch?v=D3qltEtl7H8

9. PASSION: the people at the Party P is for People A is for Active S is for Supply S is for Smart I is for Irreverent O is for Ownership N is for Niches

10. This is not a threat, it’s a possibility and you’re just one of them…

11. And so… Where do I want to be? What do I want to do? Who do I want to talk with? Who do I want to listen to? What do they expect of me? How can I add value? How will I manage ? When and how will I leave?

12. the old rules Words

13. Harold Evans Babies and bathwater… The Inverse Pyramid Active Positive Specific Nouns and verbs Clichés News values News structure WWWWW

14. Some (content) principles V is for Voice I is for i with a small I S is for Simple I is for Improvise O is for Open Source N is for Narrative

15. Words: let’s start small Twitter as small form fiction, flash fiction, haiku… or just post-it notes.

17. Questions

19. Case story How Twitter works in one situation

20. http://twitter.com/internationale

21. Some Twitter spaces to look at http://twitter.com/SuffolkTS http://twitter.com/KMCnetworks http://twitter.com/uknationalparks http://twitter.com/wolvesparkies http://twitter.com/natashabadhwar http://twitter.com/TuftsUniversity

22. Some (Twitter) principles Keep it short Keep it active Think stream Be linky Be 3D Be colourful Grab the tag and... add value

23. Words: a few more characters Blogs as diary, notepad, noticeboard or suggestion box.

25. Sharing and linking

26. Experimenting

28. http://www.savethechildren.org.uk/en/mummy-bloggers-head-to-bangladesh.htm

29. Some Blog spaces to look at http://plymouthbb.wordpress.com/ http://suffolktradingstandards.wordpress.com/ http://cllrandrewwallis.blogspot.com http://www.nypl.org/voices/blogs/blog-channels http://swansealibraries.blogspot.com/ http://jimdixon.wordpress.com/

30. Some (Blog) principles Think stories Think start not ending Be linky Be relevant and now Be you and... add value

31. Words: a hybrid space Facebook as wall, storyspace and network.

33. Answering

34. Meeting

37. Some Facebook spaces to look at http://www.facebook.com/letstalkcentral http://www.facebook.com/pages/Sunderland-United-Kingdom/Sunderland-City-Council-Planning-Policy-Section/143850600228 http://www.facebook.com/nationaltrust?v=wall http://www.facebook.com/universityofmichigan

38. Some (Facebook) principles Groupthink Join and lead Multimedia Be linky Voices plural Open source Be global and... add value

39. Coffee

40. The old rules Pictures

41. Henri Cartier Bresson Babies and bathwater… The Decisive Moment The ordinary Composition Diagonals Rule-of-thirds Triangles Timing Observation

42. Revisiting (content) principles V is for Voice I is for i with a small I S is for Simple I is for Improvise O is for Open Source N is for Narrative

43. Pictures: my pix our pix Flickr: social pictures, imageflow, slidestreams and groups

45. Illustration

46. Collection

48. http://www.flickr.com/groups/366117@N24/

49. Some photo spaces to look at http://www.flickr.com/photos/centralbedfordshire/ http://www.flickr.com/groups/britishcountryside/ http://www.facebook.com/stanford?ref=s#/album.php?aid=7389&id=6192688417 http://www.flickr.com/photos/salfordcitycouncil http://www.flickr.com/groups/sandwell/

50. Some (Flickr) principles Take lots Share lots Join lots Tag lots Comment lots Embed lots … and add value

51. The old rules Mash-ups

52. Maps: adding what to where Google Maps: more than just pins

54. Information

55. Sharing

57. http://www.playtowerhamlets.org.uk/index.php?page=Play_Places_Map

58. Some Mash-up spaces to look at http://sanfrancisco.crimespotting.org/about http://urbanforestmap.org/ http://217.20.24.202:8080/connect/ http://maps.police.uk/ http://www.emergencyfoodshelf.org/AboutUs/ContactUs/DirectionsToEFN.aspx http://www.ilovemountains.org/myconnection/

59. Some (Map) principles Think information Think search Think journeys Think embed Think images Think collaborate … and add value

60. Lunch

61. Social Media Surgery

63. My bookmarks and notes As discussed, here are some links to monitoring tools and other sites and services mentioned. As a delicious list, this will be updtaed regularly. Subscribe to the RSS feed… and follow the Twitter stream: http://www.delicious.com/theinternationale/conversationaudit http://www.delicious.com/theinternationale/content2bdifferent http://www.delicious.com/theinternationale/tools http://www.delicious.com/theinternationale/tools

64. And in case you need more I’ll post more links as I find them: twitter.com/internationale delicious.com/theinternationale/content2bdifferent

65. contact me: http://www.slideshare.net/theinternationale Paul Caplan praxis@theinternationale.com Twitter.com/internationale 07801 151 052