The document discusses getting audience feedback on various elements of a marketing campaign. It describes creating questionnaires to get feedback on poster ideas, magazine cover ideas, and teaser trailer ideas. The group sent questionnaires to a broad range of people and analyzed the results to select final ideas for the poster, magazine cover, and trailer. Feedback generally favored poster and trailer idea #2 and indicated a preference for a Sight & Sound magazine cover over Empire. The feedback helped guide design decisions and confirmed that the selected ideas and trailer were engaging.

1. Audience Feedback

2. Getting feedback
• For all the different ideas that we had we needed to get feedback from the audience.
We did this by creating a questionnaire using survey monkey.com. After creating the
question we were then able to send it to a number of people to fill in regarding our
ideas before we selected a final one. We decided to send the question to a mixture
of people to get a more broad result. We also decided to create a questionnaire for
each piece of our campaign i.e. Teaser trailer, magazine cover and teaser poster. For
each part of the campaign we had many ideas and we felt a questionnaire to the
audience would be an effective of selecting on final idea and making final decision .

3. Different poster ideas
Each person within our Group designed a
poster. We had two different idea for our
Teaser poster. Both idea were very good so
therefore we needed to conduct external
research. We had to get audience's opinion on
which they felt was more suited to our trailer
and which one was more suitable for our
campaign and genre. We used different type
of technology to conduct research. As a group
really like poster number two and felt that it
the stronger poster and really carried the
theme of our trailer. We felt that as a poster it
conveyed more enigmas, we felt that the fact
that it uses a masked figure would create
enigma and also the uses of scientific
equipment would make it linkable to our
trailer and would help in the building of our
campaign
Poster number 1 Poster number 2

4. Different magazine cover idea
We also had two different idea
for our magazine. Both idea
again were very good so
therefore we needed to conduct
external research. we add to get
audience opinion on which they
felt was more suited to our
trailer and which one was more
suitable for our campaign and
genre. we went for empire
covers because we felt that they
well suited or trailer and its
genre.

5. Teaser trailer idea
With initial idea for our trailer we also had to get
feedback and people opinion on which one they
would watch and which one they would pay to
watch in the cinema1, also we asked them which
story grabbed their attention immediately. we
initially had two ideas which both were very
good, asking people allowed to make a more
informed decision. it helped us to select which
story and which teaser trailer we were going to
produce. After we conducted the research a
majority vote was for idea 2. They said it sound
like a more interesting story and is something
new that they would be interested in watching.

6. Teaser Poster Questionnaire
This was the questionnaire we created for our
teaser poster ideas. We emailed the questionnaire to
many people and asked them to review both poster
and fill in the questionnaire for each.

7. Film trailer Questionnaire
This is the questionnaire we created for our final
trailer. We need to find out people opinion and
needed to find out whether we successfully
accomplish what we were after and whether our
trailer accomplished convention, also we need to
know if it works as a trailer and would persuade
audience to go to the cinema to watch it.

8. Magazine Cover Questionnaire
We created a question also for our different
Magazine cover ideas, we also need people view
One which one they preferred and which one
Suit our campaign better. W asked the audience a
Variety of question the cover and there opinion
On many aspects of the poster.

9. Poster results
This is one of the result we
got for one of our poster
this feedback, it show for
this particular person they
did not really like this
poster and they believe that
it does not have enough
enigmas. Overall the rated
it a 3.

10. Result

11. Result

12. Result

13. Magazine cover Result
After collecting the data from the
question we concluded that Empire
magazine was not the best choice for our
magazine cover. We started looking at other
cover and finally found that sight and sound
was best suited for our campaign. We chose
to then go with a new sight and sound
design and make that our final choice. As
you can see we made the sight and sound
poster and we modelled our new poster after
it. Overall result that we got is that sight and
sound did not suit Teaser trailer. The
majority agreed that it was not really the type
of genre that would feature on Empire
unless it is a special edition. After that we
more research and agreed on a sight and
sound cover.

14. Teaser Trailer Results
• Another way we got feedback was by using social media get
friend and others opinion of what the thought of our Trailer.
We used WhatsApp because it was really easy to access and
our entire friend had it so it made it very easy for us and very
convenient for us to ask friend and get there view on the
trailer and what they like about it and to suggest possible
improvements. This particular friend of ours really like the
finished trailer, they said that really like the story and that it
effectively built enigmas. They also suggested possible
improvement. They said they would prefer it if our title
sequences had a background instead of just being plain. We
took that into considering and tried those changes within our
film and we say our self that if really made a difference.
Overall they really like our trailer and the positive feedback
and suggestion for improvement really helped our campaign
and assisted us. There feedback really had a good impact on us
because we knew we were on the right track.

15. Teaser poster Result
• Both poster good really good
response but the audiences really
favoured number two, they said it
linked more with idea and clearly
carry the theme of our ideas.
They also said that it built more
enigmas. After hearing this we
knew what kind of pictures we
needed to take for poster and we
also knew what kind of props we
needed and it gave us a good and
clear direction.

16. RESULT
• Out of the two ideas overall the audience
really preferred number two, they said that it
had a more enticing story line and that it is
something they would go and view in the
cinema, this was really good news for us
because it was important for us that they
liked one of our two ideas. Also some made
suggesting on possible thing that we could
add to the idea in order to improve it. We
also needed a title for our potential trailer
and therefore was also asked for suggestions,
we got very good responses and finally
decided to go with project X which we again
asked the audience about and majority really
favoured it.