Legacy Breakfast Seminar 021209

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On Wednesday 2 December The Good Agency hosted a breakfast seminar on the Latest in Legacy Strategy, with speakers Carol Johns from Arthritis Care, and Debbie Clark and Louisa McGinn from The Good Agency.

Saúde e medicina Negócios

Want to start a conversation about legacy giving?

Gone are the days of… Legacies often come from people outside of the donor pyramid Asking people to tick a pledge box is much debated ‘ People die and simply give you money’ Stephen George, PF nov 08 Legacies are a more integral part of the supporter experience

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What we do know is… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What we do know is… The journey to leaving a legacy isn’t a simple one Awareness & Education Acceptance Decision Action – make a will Gift = £ Engagement Conversation Inspiration

Legacy Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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We believe the legacy market is moving to… Legacy conversions Multiple audiences with Engagement

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Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Strategy Engage and inspire potential legators Starting a conversation Reinforce the legacy message Gathering stories Sharing stories Changing the cancer story

Response ,[object Object],[object Object],[object Object]

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Big opportunities at arc : ,[object Object],[object Object],[object Object],However: Notifications are going down. Therefore there is the need to be proactive with marketing to potential legacy audiences

Our strategy ,[object Object],[object Object],[object Object],Because we are playing catch up we have to look at both routes.

The supporter journey ,[object Object],[object Object],[object Object],[object Object],[object Object]

Different audiences Arc donors are self selecting No legacy messages to date Relationship with condition The Donors The Volunteers Warmest audience Comms on a 1to1 through key staff as well as supporter comms The Researchers Indirect legacy giving audience Advocates – help to make the ask Desire to give something back The Arthritis Sufferers Lack of engagement with organisation But relationship with condition Likely to be a much longer journey The Staff Advocates for legacies Not an easy task but people are behind it Need to make them feel comfortable with talking about ‘death’

Key message priorities: ,[object Object],[object Object],[object Object],[object Object]

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Lifecare Centre

Step into the captivating realm of cardiovascular physiology as Dr. Faiza, an esteemed Assistant Professor of Physiology, unravels the intricacies of recording an electrocardiogram (ECG). In this illuminating lecture, students are guided through the fundamental principles of ECG interpretation, from lead systems and electrode placement to the analysis of waves, segments, and intervals. Beginning with an exploration of the twelve-lead system, Dr. Faiza elucidates the significance of bipolar limb leads (I, II, III), unipolar limb leads (aVR, aVL, aVF), and unipolar chest leads (V1-V6). Through mnemonic aids and clinical anecdotes, students gain a comprehensive understanding of lead placement techniques, enabling them to navigate the complexities of ECG recording with confidence and precision. As the lecture unfolds, Dr. Faiza delves into the nuances of ECG interpretation, empowering students to correlate ECG findings with electrophysiological events in the cardiac cycle. With a focus on waveform morphology and rhythm analysis, students learn to determine heart rate, rhythm, and axis deviation, deciphering the electrocardiographic manifestations of various cardiac pathologies and physiological states. Moreover, the lecture explores the normal waves, segments, and intervals of an ECG, providing students with a detailed roadmap for interpreting these essential components. From the P wave to the T wave, students gain insight into the voltage, duration, and clinical significance of each waveform, equipping them with the skills to identify aberrations and anomalies in ECG tracings. Enriched with clinical pearls and practical tips, this lecture serves as a cornerstone for students embarking on their journey into cardiovascular medicine. By demystifying the art of ECG interpretation, Dr. Faiza empowers students to harness the power of this diagnostic tool in clinical practice, fostering a deeper appreciation for the intricate interplay between electrical activity and cardiac function.

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MedicoseAcademics

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Trustlife

Legacy Breakfast Seminar 021209

1. Want to start a conversation about legacy giving?

2. Gone are the days of… Legacies often come from people outside of the donor pyramid Asking people to tick a pledge box is much debated ‘ People die and simply give you money’ Stephen George, PF nov 08 Legacies are a more integral part of the supporter experience

5. What we do know is… The journey to leaving a legacy isn’t a simple one Awareness & Education Acceptance Decision Action – make a will Gift = £ Engagement Conversation Inspiration

8. We believe the legacy market is moving to… Legacy conversions Multiple audiences with Engagement

9. AICR case study

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12. Creative Strategy Engage and inspire potential legators Starting a conversation Reinforce the legacy message Gathering stories Sharing stories Changing the cancer story

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15. arc case study

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19. Different audiences Arc donors are self selecting No legacy messages to date Relationship with condition The Donors The Volunteers Warmest audience Comms on a 1to1 through key staff as well as supporter comms The Researchers Indirect legacy giving audience Advocates – help to make the ask Desire to give something back The Arthritis Sufferers Lack of engagement with organisation But relationship with condition Likely to be a much longer journey The Staff Advocates for legacies Not an easy task but people are behind it Need to make them feel comfortable with talking about ‘death’

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22. Thank you Any questions…

Legacy Breakfast Seminar 021209

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