Restaurant searches have become all the rage for those seeking the best place to eat out. Just this year, search engines have seen a 78% increase in the amount of queries for restaurants nearby. There are a few steps to complete this easy process and overtake the competition with successful online restaurant marketing strategies.

1. 2014
3 steps to better
restaurant search results
SEO (Search Engine Optimization) is the process of Improving the
visibility of a website or a web page in search engines
"Natural", or un-paid ("Organic" or " Algorithmic) search results.

2. Why restaurant needs SEO?
78%
82%
incensement in amount of
queries for restaurants
nearby in search engines
local costumers use
search engines to find
local business
80%
56%
searchers research online
before visiting restaurant
of clicks get website that
is #1 on Google results
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3. Step 1: Keywords
• Make a research how your customers
search for your offerings online
SEO
Tactics
• Customers may search for a particular
dish, takeout or delivery
services, coupons and discount, etc.
• Sign up for Google Adwords Keyword
Planner to find out the best keywords
for your restaurant
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4. Keywords website optimization
Use new-found keywords in your content and include them in
headings and titles, Search engines give them special attention
Use simple phrases reflecting what your potential customers are
typing into the search engine
E.g. best pizza in Auckland, family restaurant in Auckland
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5. Step 2: Back Linking
76%
60%
58%
62%
The Most effective way to draw
new customers in to your website
Review website
Restaurant online database
Local Food blog
Social Media
Google’s algorithm places a heavy weighting on the number of websites that are referencing
(or linking back to) your website. These are backlinks or inbound links. Google’s logic is pretty
simple: if other sites are referencing your site, then it must be a relevant and trusted site with
relevant content.
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6. Some of the best sources for back-linking
Yelp, TripAdvisor
Yellow Pages,
Google maps
Review
Website
Online
Database
Social
Media
Local Food
Blog
Facebook,
Foursquare
Request un article
about your restaurant
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7. Step 3: Make your restaurant website more sharable
Twitter
Social Media
Add Twitter feed to your
side-bar
Add Social Media buttons
to your website front page
Link building
Blog
Add blog on your website
to keep your customers
interested in the latest
news and events
The more pages that
showcase your
restaurant, the more likely
you will reach the top
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8. Find our more about
Restaurant marketing
www.gastromedia.co.nz
Find out more about GastroMedia packages: john@gastromedia.co.nz