The document introduces The Freakshow band and their debut album available both physically for $9.99 and digitally for $5.99. It lists their strengths as relating to their audience and one member's marketing experience, and weaknesses as being new to the industry and lacking big name support. It then outlines different digital distribution options for getting their music onto online retailers like iTunes and streaming to consumers, with costs ranging from free to $29 per album plus commissions.