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© 2013 - TFC International Ltd.
Contact Us
Jill Goldworn, President jill@thefirstclub.com
Denis Huré, CEO denis@thefirstclub.com
corporate site www.thefirstclub.net
consumer site www.thefirstclub.com
REWARD
THE
WORLD
EARN LOYAL HOTEL GUESTS
© 2013 - TFC International Ltd.
www.thefirstclub.net
CONSUMERS
WANT REWARDS
Data from BizReport study.
© 2013 - TFC International Ltd.
www.thefirstclub.net
IT’S
CROWDED
60% of consumers are members of multiple programs and will search for the best deal for
any stay.
Data from BizReport study.
© 2013 - TFC International Ltd.
www.thefirstclub.net
THERE’S ROOM
FOR INSTANT REWARDS
66% of consumers say it takes at least 3 stays to create a
loyalty bond.
Data from BizReport study.
© 2013 - TFC International Ltd.
SOLUTION
THE
It’s easy, we’ll lift them up for you.
© 2013 - TFC International Ltd.
www.thefirstclub.net
REWARD
THE WORLD
the first club™ is the first choice for instant digital rewards for individuals and brands
delivered anytime to any device.
© 2013 - TFC International Ltd.
www.thefirstclub.net
REWARDS
FOR EVERYONE
Our flexible digital solution can be tailored to meet the needs of different customer segments.
© 2013 - TFC International Ltd.
www.thefirstclub.net
SHORT-STAY
• Instant rewards
• Few points needed for low level rewards
CUSTOMERS
They won’t be able accumulate many points, but you can still earn their loyalty.
© 2013 - TFC International Ltd.
www.thefirstclub.net
0% 0%
BUSINESS
TRAVELLERS
Most business travellers work in their hotel
Provide an on-the-go office with downloadable software.
office security multimedia utilities
Data from the 2013 Frequent Business Traveler Survey.
86%
© 2013 - TFC International Ltd.
www.thefirstclub.net
COUPLES
Premium entertainment—their reason to stay in and order room service.
© 2013 - TFC International Ltd.
www.thefirstclub.net
FAMILIES
Appeal to families traveling with children.
© 2013 - TFC International Ltd.
www.thefirstclub.net
THE DIGITAL
ADVANTAGE
© 2013 - TFC International Ltd.
www.thefirstclub.net
MILLIONS
OF CHOICES
There’s something for everyone.
© 2013 - TFC International Ltd.
www.thefirstclub.net
WEEKLY
CONTENT UPDATES
Fresh content to keep your customers engaged.
© 2013 - TFC International Ltd.
www.thefirstclub.net
EASY
IMPLEMENTATION
Full integration into any existing program.
API
system
© 2013 - TFC International Ltd.
www.thefirstclub.net
CUSTOMIZED
TO YOUR BRAND
© 2013 - TFC International Ltd.
www.thefirstclub.net
BOOST
YOUR ROI
A cost-effective, flexible, and measurable solution.
© 2013 - TFC International Ltd.
PROMOTIONS IDEAS
DIGITAL
Outperform traditional discounts and campaigns
© 2013 - TFC International Ltd.
www.thefirstclub.net
RESERVATIONS
PREMIUM
“Make a reservation at our hotel and receive a complimentary eBook!”
© 2013 - TFC International Ltd.
www.thefirstclub.net
COMPLIMENTARY
GIFT
“After each stay at our hotel, receive a complimentary music track!”
© 2013 - TFC International Ltd.
www.thefirstclub.net
LOW
SEASON OFFER
“Receive a complimentary audio book with a minimum stay of 3 days between April 1 and
May 30!”
© 2013 - TFC International Ltd.
www.thefirstclub.net
EARLY
BIRD PREMIUM
“Book early, get rewarded! Make your reservation at least
60 days prior to your arrival and receive 20
complimentary credits!”
© 2013 - TFC International Ltd.
www.thefirstclub.net
FAMILY
BONUS
“Go on holiday with your children! Get a complimentary children’s game when you book a
second room in our hotel!”
© 2013 - TFC International Ltd.
www.thefirstclub.net
REDMEPTION
Our redemption insurance will cover
any costs incurred from higher than
expected levels of redemption.
INSURANCE
Enjoy the success of your promotions without worrying about your budget.
© 2013 - TFC International Ltd.
www.thefirstclub.net
RATES ACHIEVED
$3
$24
BY OUR CLIENTS
Average amount ($) consumers spent on downloads:
per user
per transaction
Average number of downloads: 50-70 per day
© 2013 - TFC International Ltd.
www.thefirstclub.net
SUCCESS
VOILA Hotel Rewards is the only point-based guest loyalty program created specifically for a global
alliance of independent hotels and small groups.
STORY
Members of VOILA Hotel Rewards are now able to redeem their points for vouchers of the
first club™.
© 2013 - TFC International Ltd.
www.thefirstclub.net
HOTELS
WE HAVE WORKED WITH
© 2013 - TFC International Ltd.
THANK YOU
Contact Us
Jill Goldworn, President jill@thefirstclub.com
Denis Huré, CEO denis@thefirstclub.com
corporate site www.thefirstclub.net
consumer site www.thefirstclub.com
click  download  enjoy

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Get serious about your hotel loyalty program

  • 1. © 2013 - TFC International Ltd. Contact Us Jill Goldworn, President jill@thefirstclub.com Denis Huré, CEO denis@thefirstclub.com corporate site www.thefirstclub.net consumer site www.thefirstclub.com REWARD THE WORLD EARN LOYAL HOTEL GUESTS
  • 2. © 2013 - TFC International Ltd. www.thefirstclub.net CONSUMERS WANT REWARDS Data from BizReport study.
  • 3. © 2013 - TFC International Ltd. www.thefirstclub.net IT’S CROWDED 60% of consumers are members of multiple programs and will search for the best deal for any stay. Data from BizReport study.
  • 4. © 2013 - TFC International Ltd. www.thefirstclub.net THERE’S ROOM FOR INSTANT REWARDS 66% of consumers say it takes at least 3 stays to create a loyalty bond. Data from BizReport study.
  • 5. © 2013 - TFC International Ltd. SOLUTION THE It’s easy, we’ll lift them up for you.
  • 6. © 2013 - TFC International Ltd. www.thefirstclub.net REWARD THE WORLD the first club™ is the first choice for instant digital rewards for individuals and brands delivered anytime to any device.
  • 7. © 2013 - TFC International Ltd. www.thefirstclub.net REWARDS FOR EVERYONE Our flexible digital solution can be tailored to meet the needs of different customer segments.
  • 8. © 2013 - TFC International Ltd. www.thefirstclub.net SHORT-STAY • Instant rewards • Few points needed for low level rewards CUSTOMERS They won’t be able accumulate many points, but you can still earn their loyalty.
  • 9. © 2013 - TFC International Ltd. www.thefirstclub.net 0% 0% BUSINESS TRAVELLERS Most business travellers work in their hotel Provide an on-the-go office with downloadable software. office security multimedia utilities Data from the 2013 Frequent Business Traveler Survey. 86%
  • 10. © 2013 - TFC International Ltd. www.thefirstclub.net COUPLES Premium entertainment—their reason to stay in and order room service.
  • 11. © 2013 - TFC International Ltd. www.thefirstclub.net FAMILIES Appeal to families traveling with children.
  • 12. © 2013 - TFC International Ltd. www.thefirstclub.net THE DIGITAL ADVANTAGE
  • 13. © 2013 - TFC International Ltd. www.thefirstclub.net MILLIONS OF CHOICES There’s something for everyone.
  • 14. © 2013 - TFC International Ltd. www.thefirstclub.net WEEKLY CONTENT UPDATES Fresh content to keep your customers engaged.
  • 15. © 2013 - TFC International Ltd. www.thefirstclub.net EASY IMPLEMENTATION Full integration into any existing program. API system
  • 16. © 2013 - TFC International Ltd. www.thefirstclub.net CUSTOMIZED TO YOUR BRAND
  • 17. © 2013 - TFC International Ltd. www.thefirstclub.net BOOST YOUR ROI A cost-effective, flexible, and measurable solution.
  • 18. © 2013 - TFC International Ltd. PROMOTIONS IDEAS DIGITAL Outperform traditional discounts and campaigns
  • 19. © 2013 - TFC International Ltd. www.thefirstclub.net RESERVATIONS PREMIUM “Make a reservation at our hotel and receive a complimentary eBook!”
  • 20. © 2013 - TFC International Ltd. www.thefirstclub.net COMPLIMENTARY GIFT “After each stay at our hotel, receive a complimentary music track!”
  • 21. © 2013 - TFC International Ltd. www.thefirstclub.net LOW SEASON OFFER “Receive a complimentary audio book with a minimum stay of 3 days between April 1 and May 30!”
  • 22. © 2013 - TFC International Ltd. www.thefirstclub.net EARLY BIRD PREMIUM “Book early, get rewarded! Make your reservation at least 60 days prior to your arrival and receive 20 complimentary credits!”
  • 23. © 2013 - TFC International Ltd. www.thefirstclub.net FAMILY BONUS “Go on holiday with your children! Get a complimentary children’s game when you book a second room in our hotel!”
  • 24. © 2013 - TFC International Ltd. www.thefirstclub.net REDMEPTION Our redemption insurance will cover any costs incurred from higher than expected levels of redemption. INSURANCE Enjoy the success of your promotions without worrying about your budget.
  • 25. © 2013 - TFC International Ltd. www.thefirstclub.net RATES ACHIEVED $3 $24 BY OUR CLIENTS Average amount ($) consumers spent on downloads: per user per transaction Average number of downloads: 50-70 per day
  • 26. © 2013 - TFC International Ltd. www.thefirstclub.net SUCCESS VOILA Hotel Rewards is the only point-based guest loyalty program created specifically for a global alliance of independent hotels and small groups. STORY Members of VOILA Hotel Rewards are now able to redeem their points for vouchers of the first club™.
  • 27. © 2013 - TFC International Ltd. www.thefirstclub.net HOTELS WE HAVE WORKED WITH
  • 28. © 2013 - TFC International Ltd. THANK YOU Contact Us Jill Goldworn, President jill@thefirstclub.com Denis Huré, CEO denis@thefirstclub.com corporate site www.thefirstclub.net consumer site www.thefirstclub.com click  download  enjoy