The effort of content marketing needs to be put into context of your audience. The value of Facebook to Business to Business social media marketers is losing to much more important players. This is a quick guide to rethinking your relationship with social channels for technology and business to business B2B marketers.

1. THE BUSINESS VALUE
OF MULTI-FORMAT
CONTENT MARKETING

2. THE PURSUIT OF
KNOWLEDGE CAN
BE INVIGORATING.
DESIGN MORE
STORIES AND
LET THEM LIVE
EVERYWHERE.
Be intelligent, articulate,
entertaining and actionable
with your stories. Design
them to be consumed from
any channel, on any device,
at any time, on their terms.
By taking a story and
sharing it multiple ways,
from video to infographics,
ebooks to sales tools, your
audience chooses how and
where they enter the
narrative arc.

3. MULTI-FORMAT, MULTI-PLAY
CONTENT MARKETING
INFOGRAPHIC
VIDEO
EBOOK
Deliver key insights in
a consumer-friendly
format - within the
context of a trend or
business challenge.
Show, don’t Tell prospects
- how you help them solve
business challenges - and
take advantage of
business opportunities.
Interactive PDFs provide
prospects with rich
content in a highly
designed, device-friendly
and engaging format.

4. 82%
Content Marketing
70%
Search
68%
Events
64%
Public Relations
TOP STRATEGIES USED IN
B2B MARKETING
CHANNELS AND
ATTENTION MATURATION
INFOGRAPHIC VIDEO EBOOK
USING MULTIPLE FORMATS NOT ONLY STARTS
THE CONVERSATION WITH DIFFERENT
AUDIENCES ACROSS DIFFERENT NETWORKS, BUT
MOST IMPORTANTLY, LEADS THE HIGH VALUE
CUSTOMER TO EXPLORE DEEPER CONTENT.
AUDIENCE
VALUE
THE AUDIENCE VALUE OF
SOCIAL CHANNELS

5. 1 of top 150
VISITED SITES
60MILLION
VISITORS A
MONTH
3 BILLION
SLIDE VIEWS A
MONTH
1440 SLIDE
VIEWS A MINUTE
SLIDESHARE
LINKEDIN
SUPPORTS VIDEO, INFOGRAPHIC,
EBOOK, PDF AND DOCUMENT FORMATS
2
SOCIAL
NETWORKS
3
OTHER
SLIDESHARE
CONTENT
1
ORGANIC
SEARCH
AUDIENCE DRIVERS
5X LARGER BUSINESS AUDIENCE
THAN ALL OTHER NETWORKS
COMBINED
200
GROUP CONVERSATIONS
PER MINUE
187MILLION
VISITORS A MONTH
300 MILLION
USERS
41% VIEWS
VIA MOBILE

6. MULTI-CHANNEL
OUTREACH WITH
ORIGINAL
KNOWLEDGE
We developed a range of
marketing assets to help
Appirio take full advantage
of their investment in a
market research study, and
to reinforce their leadership
on this topic. From one
study, we created three
high-engagement and high-
share assets - video, eBook
and infographic.

7. 5 MILLION
BRAND
IMPRESSIONS
400
SOCIAL LIKES
TRIPLE PLAY
DISTRIBUTION
2000
SOURCE SHARES
1 DAYMONETIZATION
ALL CHANNEL
MULTI-FORMAT
CONTENT
ASSETS
OVER 800
BLOG REPOSTS
MULTI
FORMAT
CONTENT
DESIGN
FIELD SALES,
CUSTOMER,
ANALYST +
PROSPECT
AUDIENCES

8. We created a brand
language for global
research reports and then
quickly delivered it across
infographics, videos,
ebooks, printed guides, and
mutliple extensions for
short-form shareable
teasers on LinkedIn,
Facebook and Twitter.
GLOBAL
INFORMATION
DESIGN FOR
MULTI-FORMATS

9. WE ALL LIVE / IN GREAT STORY
5019 NE 21st Avenue
Portland, Oregon 97211
503-954-2268