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The
Climate
Institute




            Climate of the Nation 2012
                    1             1
Global Review 2012
                                     Introduction

Climate of the Nation 2012
Australian Attitudes on Climate Change


The Climate Institute is an independent research organisation. Our vision is for a resilient
Australia, prospering in a zero-carbon global economy, participating fully and fairly in
international climate change solutions.

                  Since 2007, The Climate Institute has conducted comprehensive
                  quantitative and qualitative research into Australian attitudes to climate
                  change and its solutions. We have published a number of Climate of the
                  Nation reports and aim to publish annual mid-year reports to track
                  evolving attitudes and actions.




www.climateinstitute.org.au/climate-of-the-nation-2012.html

                                                                                          2
Global Review 2012Summary
                               Executive

+ Australians are uncertain about the science, as yet unconvinced by the carbon laws
  but are open to be convinced on both.

+ Majority concern about climate change is moderate, but greater concern regarding
  associated impacts and minimal support for inaction suggests a deeper level of
  worry. This disparity may be due to climate change, once considered a scientific
  and ecological issue, becoming a highly politicised discourse being played out in the
  media.

+ Australians are prepared to do their bit so long as government and business
  shoulder responsibility and perform better. Business performance gets a far
  stronger net performance disapproval rating than the Federal Government. Only the
  media‟s performance is rated worse than business.




                                                                                       3
Global Review 2012Summary
                               Executive

+ Twice as many Australians agree that Labor has a more effective emissions
  reduction plan than support the Coalition‟s, but both need to convince a third to half
  of Australians to get majority support. Less than half of Australians think that the
  Coalition will repeal the carbon laws.

+ The carbon pricing laws are unpopular, but support grows when the laws are
  explained.

+ Australians overwhelmingly support renewable energy, particularly solar power, and
  greater energy efficiency for industry and households. Coal trails nuclear in the
  preferred energy mix, which is dominated by renewables: solar, wind and hydro.

+ Australians have a growing literacy on energy and carbon issues that is layering on
  experiences in waste and recycling as well as on water conservation. Greater
  energy conservation policies and practices appear to have contributed to a drop in
  overall energy demand in Australia in recent years.




                                                                                           4
Climate Concern

64 per cent agreed that climate change is occurring. Seventeen per cent said
that they did not believe that climate change is occurring; almost a fifth (19 per
cent) were unsure.

69 per cent of people say climate change is due at least in part to human
causes.

54 per cent are still concerned about climate change. This has dropped in
terms of breadth and intensity over time but there is still only around 10 per
cent who see no need for action.




                                                                                 5
Impacts of Climate Change
The highest levels of concern were recorded for a more polluted planet, the
Great Barrier Reef and biodiversity loss.

                                                    The poll revealed a range
                                                    of concerns about other
                                                    impacts that were
                                                    somehow intermeshed with
                                                    climate change, including
                                                    pollution, natural resources
                                                    and food
                                                    security, environment and
                                                    extreme weather events.




                                                                               6
Demographics
Gender and age were significant indicators with males and those over 55 less
concerned about climate change and less supportive of actions.


                              Females were more likely to say that they think climate change
                              is occurring (69 per cent), compared to males (59 per cent).
                              They rank significantly higher on concern for climate
                              change, with 62 per cent of females being fairly concerned or
                              very concerned compared with 45 per cent of males.

                              Men appear more sceptical of the threat of climate change then
                              women, with more of them saying that the seriousness of
                              climate change is exaggerated (48 per cent compared with 37
                              per cent of females).

                              Almost two-thirds (64 per cent) of 18-34 year olds said that they
                              were concerned about climate change, compared with 54 per
                              cent of those aged 35-54 and 46 per cent of those aged 55 and
                              older.




                                                                                            7
Solutions
The most effective emissions reduction policies for research participants were energy
from renewable sources and increased energy efficiency of industry and households.




Respondents were asked to rank the perceived effectiveness of the following national greenhouse gas emission reduction
strategies, using a scale of 0 (‘not at all effective’) to 10 (‘very effective’). These are the average responses provided.
                                                                                                                              8
Solutions
Australians’ vision of a low-carbon future is focused on clean and efficient energy.


                                                81 per cent placed solar energy
                                                within their top three preferred
                                                energy options. Wind was the
                                                second most preferred option with
                                                59 per cent. Two-thirds placed coal
                                                in their least preferred three
                                                options, slightly more than nuclear
                                                at 64 per cent.




                                                Respondents were asked to
                                                rate their most preferred and
                                                least preferred energy
                                                sources for Australia.



                                                                                      9
Solutions
What do you think about the carbon price solution?


                                                     Support for the
                                                     carbon pricing laws
                                                     of 28 per cent (52
                                                     per cent opposition)
                                                     rises to 47 per cent
                                                     (29 per cent
                                                     opposition) when it
                                                     is correctly
                                                     explained that all
                                                     the revenue raised
                                                     goes to support
                                                     households, busine
                                                     ss and
                                                     clean, renewable
                                                     energy.



                                                                        10
Solutions
People hold firm to an individual responsibility to act on climate change.




 Respondents were asked to rank the perceived effectiveness of the following emissions reducing personal actions, using a
 scale of 0 (‘not at all effective’) to 10 (‘very effective’). These are the average responses provided.



                                                                                                                             11
Solutions
In a low-carbon future, what do you think will be different?




                                                                       12
International

52 per cent think that Australia should
be a leader in finding solutions to climate
change with only 23 per cent
disagreeing. This is little changed from
April 2010 polling when 55 per cent of
respondents agreed, down from 69 per
cent in February 2009.

A minority (37 per cent) agree that
Australia shouldn‟t act until major
emitters like China and the United
States do. Twenty eight per cent agreed
with this proposition in February 2009.




                                         13
Responsibility

The Australian public maintains a strong view around the responsibility
befalling business and government.

At the moment their sense is that these actors are failing to provide leadership or
act effectively to address climate change.




                                                                                 14
Responsibility
Why do you think businesses and governments are responsible for taking action on
climate change?




These are the ‘top of mind’ reasons that they cited for why business and government have a responsibility to act on climate
change.
                                                                                                                               15
Performance
Australians are prepared
to do their bit so long as
government and
business shoulder
responsibility and
perform better.

Australians don‟t think
business and the media
are doing a good job at
addressing climate
change. They get net
disapproval negative
ratings of 21 and 22
respectively, a rate far
worse than the Federal
Government‟s at minus 6.

                         16
Credibility

66 per cent of people thought there were too many conflicting opinions for the
public to be sure about climate change.

Given the mistrust of politicians and the increased polarisation of the discussion
around climate change, it comes as no surprise that people find it difficult to
identify any credible authorities on the subject.

In the discussion groups, at best participants named „scientists in general,‟ „the
CSIRO‟ and „the Chief Scientist‟ but no individual scientists were readily known
and identified as a credible source of information.




                                                                                 17
Motivations
What makes us think what we think and what we do?




The pathways of thought represented here were constructed using research from the discussion groups. These pathways start with
an action and then explain the importance people attribute to it, the consequence and benefit they see from it, and finally the value
or goal they achieve from pursuing that particular action.
                                                                                                                                   18
Case Studies
We conducted three in-depth case study interviews with research participants in Sydney and Newcastle.




                                                 Caribe is a land surveyor by            Poppy is 45 and works as a
 Warren Robertson has often found
                                                 profession and lives in Newcastle.      pattern maker in ladies‟ fashion.
 himself the outsider looking
                                                 His love of nature is clear when he     She is deeply concerned about
 in, observing society. Driving
                                                 speaks of fishing as a child with his   the air she breaths and wants “a
 overnight trains in regional Sydney
                                                 father. Now 35, the Maori               cleaner world.” With an 11-year-
 his clock went counter to others‟ –
                                                 descendent takes four of his five       old daughter and a husband
 when they went to work, he went to
 bed. Now he is watching the climate             children on the small family boat. At   suffering from a degenerative
                                                 just a few monhs of age, the            muscle disease, living in Sydney
 debate and once again feeling like
 the odd one out.                                youngest won‟t join the outings for     is getting harder. The family aims
                                                 some time.                              to sell their Hurstville home and
                                                                                         relocate to Bathurst by the end of
                                                                                         the year.
To read any of the full case studies, visit the project page:
www.climateinstitute.org.au/climate-of-the-nation-2012.html
                                                                                                                         19
Vox Pop
In mid-June, some 40 people around Sydney‟s CBD and Inner West were randomly asked whether they
thought that humans were contributing to climate change. Their responses can be found on our
website, YouTube and Vimeo channel.




www.youtube.com/theclimateinstitute & www.vimeo.com/theclimateinstitute.org.au
                                                                                             20
Conclusion
Australians in 2012 are sick of the politics, scared of rising costs, yet still anxious about the impacts of
climate change on their way of life and the environment. More people than in the past are uncertain
about the science and many are unconvinced by the carbon laws.

But ultimately a significant part of the population is open to be convinced on both.




                                                                                                            21
Report partners
                                 Project Partners

IN PARTNERSHIP WITH




 The Climate Institute would also like to acknowledge NetBalance and GE for their
 contributions.




                                                                                     22
More Information




www.climateinstitute.org.au/climate-of-the-nation-2012.html




                                                               23

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Climate of the Nation 2012

  • 1. The Climate Institute Climate of the Nation 2012 1 1
  • 2. Global Review 2012 Introduction Climate of the Nation 2012 Australian Attitudes on Climate Change The Climate Institute is an independent research organisation. Our vision is for a resilient Australia, prospering in a zero-carbon global economy, participating fully and fairly in international climate change solutions. Since 2007, The Climate Institute has conducted comprehensive quantitative and qualitative research into Australian attitudes to climate change and its solutions. We have published a number of Climate of the Nation reports and aim to publish annual mid-year reports to track evolving attitudes and actions. www.climateinstitute.org.au/climate-of-the-nation-2012.html 2
  • 3. Global Review 2012Summary Executive + Australians are uncertain about the science, as yet unconvinced by the carbon laws but are open to be convinced on both. + Majority concern about climate change is moderate, but greater concern regarding associated impacts and minimal support for inaction suggests a deeper level of worry. This disparity may be due to climate change, once considered a scientific and ecological issue, becoming a highly politicised discourse being played out in the media. + Australians are prepared to do their bit so long as government and business shoulder responsibility and perform better. Business performance gets a far stronger net performance disapproval rating than the Federal Government. Only the media‟s performance is rated worse than business. 3
  • 4. Global Review 2012Summary Executive + Twice as many Australians agree that Labor has a more effective emissions reduction plan than support the Coalition‟s, but both need to convince a third to half of Australians to get majority support. Less than half of Australians think that the Coalition will repeal the carbon laws. + The carbon pricing laws are unpopular, but support grows when the laws are explained. + Australians overwhelmingly support renewable energy, particularly solar power, and greater energy efficiency for industry and households. Coal trails nuclear in the preferred energy mix, which is dominated by renewables: solar, wind and hydro. + Australians have a growing literacy on energy and carbon issues that is layering on experiences in waste and recycling as well as on water conservation. Greater energy conservation policies and practices appear to have contributed to a drop in overall energy demand in Australia in recent years. 4
  • 5. Climate Concern 64 per cent agreed that climate change is occurring. Seventeen per cent said that they did not believe that climate change is occurring; almost a fifth (19 per cent) were unsure. 69 per cent of people say climate change is due at least in part to human causes. 54 per cent are still concerned about climate change. This has dropped in terms of breadth and intensity over time but there is still only around 10 per cent who see no need for action. 5
  • 6. Impacts of Climate Change The highest levels of concern were recorded for a more polluted planet, the Great Barrier Reef and biodiversity loss. The poll revealed a range of concerns about other impacts that were somehow intermeshed with climate change, including pollution, natural resources and food security, environment and extreme weather events. 6
  • 7. Demographics Gender and age were significant indicators with males and those over 55 less concerned about climate change and less supportive of actions. Females were more likely to say that they think climate change is occurring (69 per cent), compared to males (59 per cent). They rank significantly higher on concern for climate change, with 62 per cent of females being fairly concerned or very concerned compared with 45 per cent of males. Men appear more sceptical of the threat of climate change then women, with more of them saying that the seriousness of climate change is exaggerated (48 per cent compared with 37 per cent of females). Almost two-thirds (64 per cent) of 18-34 year olds said that they were concerned about climate change, compared with 54 per cent of those aged 35-54 and 46 per cent of those aged 55 and older. 7
  • 8. Solutions The most effective emissions reduction policies for research participants were energy from renewable sources and increased energy efficiency of industry and households. Respondents were asked to rank the perceived effectiveness of the following national greenhouse gas emission reduction strategies, using a scale of 0 (‘not at all effective’) to 10 (‘very effective’). These are the average responses provided. 8
  • 9. Solutions Australians’ vision of a low-carbon future is focused on clean and efficient energy. 81 per cent placed solar energy within their top three preferred energy options. Wind was the second most preferred option with 59 per cent. Two-thirds placed coal in their least preferred three options, slightly more than nuclear at 64 per cent. Respondents were asked to rate their most preferred and least preferred energy sources for Australia. 9
  • 10. Solutions What do you think about the carbon price solution? Support for the carbon pricing laws of 28 per cent (52 per cent opposition) rises to 47 per cent (29 per cent opposition) when it is correctly explained that all the revenue raised goes to support households, busine ss and clean, renewable energy.  10
  • 11. Solutions People hold firm to an individual responsibility to act on climate change. Respondents were asked to rank the perceived effectiveness of the following emissions reducing personal actions, using a scale of 0 (‘not at all effective’) to 10 (‘very effective’). These are the average responses provided.  11
  • 12. Solutions In a low-carbon future, what do you think will be different?  12
  • 13. International 52 per cent think that Australia should be a leader in finding solutions to climate change with only 23 per cent disagreeing. This is little changed from April 2010 polling when 55 per cent of respondents agreed, down from 69 per cent in February 2009. A minority (37 per cent) agree that Australia shouldn‟t act until major emitters like China and the United States do. Twenty eight per cent agreed with this proposition in February 2009.  13
  • 14. Responsibility The Australian public maintains a strong view around the responsibility befalling business and government. At the moment their sense is that these actors are failing to provide leadership or act effectively to address climate change.  14
  • 15. Responsibility Why do you think businesses and governments are responsible for taking action on climate change? These are the ‘top of mind’ reasons that they cited for why business and government have a responsibility to act on climate change.  15
  • 16. Performance Australians are prepared to do their bit so long as government and business shoulder responsibility and perform better. Australians don‟t think business and the media are doing a good job at addressing climate change. They get net disapproval negative ratings of 21 and 22 respectively, a rate far worse than the Federal Government‟s at minus 6.  16
  • 17. Credibility 66 per cent of people thought there were too many conflicting opinions for the public to be sure about climate change. Given the mistrust of politicians and the increased polarisation of the discussion around climate change, it comes as no surprise that people find it difficult to identify any credible authorities on the subject. In the discussion groups, at best participants named „scientists in general,‟ „the CSIRO‟ and „the Chief Scientist‟ but no individual scientists were readily known and identified as a credible source of information.  17
  • 18. Motivations What makes us think what we think and what we do? The pathways of thought represented here were constructed using research from the discussion groups. These pathways start with an action and then explain the importance people attribute to it, the consequence and benefit they see from it, and finally the value or goal they achieve from pursuing that particular action.  18
  • 19. Case Studies We conducted three in-depth case study interviews with research participants in Sydney and Newcastle. Caribe is a land surveyor by Poppy is 45 and works as a Warren Robertson has often found profession and lives in Newcastle. pattern maker in ladies‟ fashion. himself the outsider looking His love of nature is clear when he She is deeply concerned about in, observing society. Driving speaks of fishing as a child with his the air she breaths and wants “a overnight trains in regional Sydney father. Now 35, the Maori cleaner world.” With an 11-year- his clock went counter to others‟ – descendent takes four of his five old daughter and a husband when they went to work, he went to bed. Now he is watching the climate children on the small family boat. At suffering from a degenerative just a few monhs of age, the muscle disease, living in Sydney debate and once again feeling like the odd one out. youngest won‟t join the outings for is getting harder. The family aims some time. to sell their Hurstville home and relocate to Bathurst by the end of the year. To read any of the full case studies, visit the project page: www.climateinstitute.org.au/climate-of-the-nation-2012.html  19
  • 20. Vox Pop In mid-June, some 40 people around Sydney‟s CBD and Inner West were randomly asked whether they thought that humans were contributing to climate change. Their responses can be found on our website, YouTube and Vimeo channel. www.youtube.com/theclimateinstitute & www.vimeo.com/theclimateinstitute.org.au  20
  • 21. Conclusion Australians in 2012 are sick of the politics, scared of rising costs, yet still anxious about the impacts of climate change on their way of life and the environment. More people than in the past are uncertain about the science and many are unconvinced by the carbon laws. But ultimately a significant part of the population is open to be convinced on both.  21
  • 22. Report partners Project Partners IN PARTNERSHIP WITH The Climate Institute would also like to acknowledge NetBalance and GE for their contributions.  22