Presentation by Lewis Campbell, head of research and development, Reed Global on the theme "is being green vital to attracting talented employees?" at the CBI's third low-carbon business breakfast event. London, June 2010.

1. Is being ‘green’ vital to attracting talented employees? 3 rd Jun 2010 Lewis Campbell Head of Research & Development

2. Is being ‘green’ vital to attracting talented employees?

3. 41% more inclined to accept a job if company has green credentials B&C, 2007 80% of workers would prefer working for an organisation with a good environmental reputation Ipsos Mori, 2007 36% of adults would be more inclined to work for a green company Harris Interactive, 2008 Is being ‘green’ vital to attracting talented employees? Two thirds (67%) of workers would choose the green organisation REED, 2010 17% of people would not want to work for a company with good environmental credentials REED, 2010

4. Is being ‘green’ vital to attracting talented employees? Four out of five graduates ‘always’ (25%) or ‘sometimes’ (55%) consider environmental credentials before applying to an organisation. REED, 2010 71% of graduates actively seek employers with CSR values that reflect their own PricewaterhouseCoopers, 2008 92% of young graduates would prefer to work for companies with good environmental practices YouGov, 2009 76% of graduates would consider leaving a firm that changed its CSR policies for the worse PricewaterhouseCoopers, 2008

5. “ Perceptions of a company’s community responsibility positively influences commitment to that organisation” Centre for Business Organisations & Society, University of Bath School of Management Is being ‘green’ vital to attracting talented employees? 88% of employees feel it is ‘important’ or ‘very important’ for companies to take social and environmental governance seriously One Poll, 2008 75% of staff in the Sunday Times Best Companies 2009 believe that their company is committed to environmental issues 58% of employees think the social and environmental responsibilities of their organisation are important Ipsos Mori, 2006 30% of recruits identified their CSR stance as a reason for joining BT, 2006

6. Is being ‘green’ vital to attracting talented employees? “ If there were two identical jobs, I would choose the environmentally responsible organisation, even if…” More than a third of young professionals feel that working for a caring and responsible employer is more important than salary BT, 2006 46% of people would chose the environmentally responsible organisation even if the salary was lower REED, 2010 The salary was 5% lower The salary was 10% lower The salary was more than 20% lower 28% 14% 4%

7. Is being ‘green’ vital to attracting talented employees? 47% of CIPD members believe employees prefer to work for organisations with strong environmental credentials 46% of CIPD members believe external recruits would prefer to work for organisations with strong environmental credentials Labour Market Outlook Survey, CIPD 2008 78% of 198 multinational companies describe CSR (inc. environmental practices) as ‘very’ or ‘extremely’ important in recruitment and retention The Conference Board, 2006

8. London School of Hygiene and Tropical Medicine (2009) secretly monitored 200,000 toilet goers across UK Petrol stations Percentage of women who washed with soap and water: Percentage of men who washed with soap and water: Is being ‘green’ vital to attracting talented employees? 32% 64% of people say they always wash their hands after using public toilets. 95%

9. Accenture, 2006 Is being ‘green’ vital to attracting talented employees? REED, 2009 Employer Characteristic Priorities of Job Seekers % of Respondents Selecting Employer Characteristic Priority 1. Challenging and interesting work 60% 2. Recognises and rewards accomplishments 58% 3. Provides an opportunity for fast career growth and advancement 44% 4. Financially strong/will prosper in the long run 42% 5. People-orientated 42% Top 5 ‘organisation characteristics’ for job seekers % of respondents selecting 1. Opportunities for progression 71% 2. Opportunities for learning and development 67% 3. Good reputation 61% 4. Competitive pay and benefits 64% 5. Strong position in the market 38%

10. Is being ‘green’ vital to attracting talented employees?