The document discusses 4 secrets to app monetization success: 1) Create hybrid free and paid models, 2) Use powerful ad formats like launch and exit ads, 3) Choose ad mediation to balance fill rates and earnings, and 4) Maximize app distribution across stores and devices. It promotes a platform that allows one-click integration of monetization into existing apps with no coding needed. The platform sees over 31 billion ad requests per month globally across smartphones, tablets, and feature phones.
3. 31+ BN AD REQUESTS /
MONTH
10%
SOUTH
AMERICA
7% NORTH
AMERICA
11% EUROPE
33% INDIA
14% MIDDLE
EAST &
AFRICA
11% REST OF ASIA
14% SE
ASIA
GLOBAL AUDIENCE
5. 1 2 3
AppWrapped!Any App AppWrapperTM
APP
FILE
Works with
existing app file
One Click Tool
No Coding Needed!
App with
Monetization
$
ONE CLICK, Zero Coding!
8. LAUNCH AD:
Featured before App starts
LAUNCH AD:
Featured before App starts
EXIT AD:
Featured on exiting the App
EXIT AD:
Featured on exiting the App
PREMIUM AD UNITS
17. Ads
MONETIZE USERS WITH BOTH
APPROACHES
MONETIZE USERS WITH BOTH
APPROACHES
App
User Choice
User downloads App
Pay
Advertising
Micro Transactions:
Try & Buy / Subscriptions /
Pay per Play
~10-20%
23. OWN AD SALES
Direct Ad Sales Team
1
CHOOSE NETWORKS
Setup & get paid directly by Ad
Networks of your choice
2
REST OF NETWORKS
Aggregation of long tail Ad Networks
3
HOUSE ADS
Leverage your user base to promote
your new apps
4
eCPM
HIGH FILL
+
HIGH eCPM
28. Awards & Recognition
We have been awarded:
•Media Company of the Year 2012- MMA
Smarties
•Red Herring Top 100 - Asia
•Fastrack Top 20 Startup – Techcircle
•Fastest Growing Company in the Portfolio –
IDG Ventures
Our CEO has been recognized:
•Mobile Professional of the Year - Mobbys
•#22 on India’s First Digital Power 100 – Impact
•WAT Award – Mobile Entrepreneur of the Year