A beginner's guide to priming a site for better search results on Google.

1. TONIGHT’S FIRST QUESTION
IF YOU WERE A SEARCH
ENGINE, HOW WOULD YOU
LOOK FOR THINGS?
. . .
PREPARE TO DISCUSS

2. TONIGHT’S LECTURE ON SEO
PUT ON YOUR
GOOGLE GOGGLES

3. OUR GOAL, ONCE AGAIN...
Use the online channel to
identify, understand,
collaboratively create & meet
A SEGMENT OF INDIVIDUAL + SOCIAL
NEEDS, WANTS, WISHES AND DESIRES.

4. CONSIDER SEARCH PROCESS
1) PEOPLE ASK GOOGLE
2) GOOGLE SCOURS INDEX
3) GOOGLE CHOOSES RESULTS
4) PEOPLE CHOOSE RESULTS

5. CONSIDER SEARCH PROCESS
1) WHAT DO PEOPLE ASK
GOOGLE?

11. CONSIDER SEARCH PROCESS
2) WHAT DOES GOOGLE SEE IN
YOUR CODE?

12. THIS IS WHAT GOOGLE SEES

13. GOOGLEVISION
INVISIBLE
+ IMAGE CONTENT
+ VIDEO CONTENT
+ FLASH CONTENT
VISIBLE
+ TEXT CONTENT
+ LINKS (IN + OUT)
+ TITLES
+ TAGS
+ FILE NAMES
+ DESCRIPTIONS
+ COMMENTS
+ “META” INFO

14. CONSIDER SEARCH PROCESS
3) HOW DOES GOOGLE
CHOOSE RESULTS?
4) AND HOW DO PEOPLE
CHOOSE RESULTS?

15. INTRODUCING: ALEX ADEKOLA

16. 20-MINUTE BREAK
MORE CLASS TO COME!

17. INTRODUCING: SEO RAPPER

18. REVIEW
HOW DO THE FACTORS OF
SEO RELATE TO THE
PRINCIPLES OF INTERNET
MARKETING WE DISCUSSED
LAST WEEK?

19. STEP ONE
IDENTIFY + UNDERSTAND: WHOSE
NEEDS, WANTS, WISHES AND DESIRES
FIT WITH OUR BRAND?

20. CREATE: HOW DO WE
COLLABORATIVELY CREATE
A SEGMENT OF INDIVIDUALS + SOCIETY
THAT COMBINES THESE
NEEDS, WANTS, WISHES AND DESIRES
WITH OUR BRAND?
STEP TWO

21. STEP THREE
MEET: HOW CAN WE ADDRESS THE
NEEDS, WANTS, WISHES AND DESIRES
OF
A SEGMENT OF INDIVIDUALS + SOCIETY
IN OUR MARKETING?

22. IN-CLASS ASSIGNMENT
WE WILL BE THINKING ABOUT
WHAT WE CAN DO TO IMPROVE
THE SEARCH ENGINE
OPTIMIZATION OF OUR BLOG.

23. DISCUSSION
LAST WEEK’S BLOG

24. QUESTION
WHAT IS YOUR VOICE AS A
BLOGGER?

25. HOMEWORK ASSIGNMENT
CONDUCT ONE GOOGLE
SEARCH OF YOUR CHOOSING.
IDENTIFY THE TOP RANKING.
BLOG ABOUT WHAT FACTORS
CONTRIBUTE TO THIS RANK.