Lecture - Basics of Social Media
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The document discusses social media marketing and identifies its goals as discovering prospects, understanding needs, making a community, and meeting needs. It notes that social media can do what billboards cannot and that good social media efforts continue to adjust to consumers. However, it is also over-hyped and not right for everyone. Automation risks missing opportunities and it is still new so there are pretenders.
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Lecture - Basics of Social Media
- 1. TONIGHT’S FIRST QUESTION WHAT IS SOCIAL MEDIA MARKETING? ... PREPARE TO DISCUSS
- 2. OUR GOAL, ONCE AGAIN... IDENTIFY, UNDERSTAND + COLLABORATIVELY CREATE A SEGMENT OF INDIVIDUAL + SOCIAL NEEDS, WANTS, WISHES AND DESIRES.
- 3. OUR GOAL, SIMPLIFIED D: DISCOVER PROSPECTS U: UNDERSTAND NEEDS M: MAKE A COMMUNITY M: MEET THEIR NEEDS Y: YOU WIN
- 4. LET’S START WITH ICE CREAM
- 5. ASPECTS OF SOCIAL MEDIA IT DOES WHAT A BILLBOARD NEVER COULD.
- 6. ASPECTS OF SOCIAL MEDIA GOOD SOCIAL MEDIA EFFORTS CONTINUE TO CHANGE TO ADJUST TO CONSUMERS.
- 7. ASPECTS OF SOCIAL MEDIA IT’S WORTHY OF HYPE... BUT STILL WAY OVER-HYPED.
- 8. ASPECTS OF SOCIAL MEDIA IT’S NOT FOR EVERYONE.
- 9. ASPECTS OF SOCIAL MEDIA AUTOMATION IS A GOOD WAY TO MISS THE BOAT ENTIRELY.
- 10. ASPECTS OF SOCIAL MEDIA IT’S TOO NEW FOR EXPERTS. AND PRIME FOR PRETENDERS.
- 11. ASPECTS OF SOCIAL MEDIA BIG CORPORATIONS ARE SCARED OF IT.
- 12. ASPECTS OF SOCIAL MEDIA TOOLS: BILLIE TWEETS TWITTER GEOCHIRP
- 14. HOMEWORK ASSIGNMENT ESTABLISH A USER ACCOUNT ON TWITTER. FIND AND ENGAGE A SPECIFIC NICHE GROUP OF USERS. BLOG ABOUT YOUR FINDINGS IN THIS COMMUNITY.