SlideShare uma empresa Scribd logo
1 de 22
June 2008
1. THE OPPORTUNITY
What's the opportunity? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Network not Factory 2 Founders 30-40 Juniors Bigconsultancy p.l.c. the brandgym network 4-5  Directors
Our manifesto ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are we looking for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s in it for you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],blog: www.wheresthesausage.com
How it works ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 20/10/10 rule £2000- 2500/ day 10% to bgym min.  20%  premium £2400 - 3000- day (or more) Daily rate as a brandgym partner Daily rate as a freelance 10%+ for you
2. BRANDGYM CREDS
What we do ,[object Object],[object Object]
Teams we’ve coached ,[object Object]
Conventional consultancy ,[object Object],[object Object],Founders/Partners Directors Managers
Coaching network = no factory ,[object Object],[object Object],Founders/Partners Directors Managers
Ideas-centric company ,[object Object]
Coaching, not consulting  “ Building strategy & innovation  with  you, not  for  you” ,[object Object],[object Object],[object Object],[object Object],Your team ,[object Object],[object Object],[object Object],[object Object],Brand coach
“ Dreamworks” team: flexible, fast Trends Semiotics Stimulus Qualitative  Quantitative Omnibus studies Marketing capability Internal engagement
brandgym coaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core belief: “brand-led  business ” ,[object Object],Brand-led Business Brand as “image wrapper”
“ Sizzle”  and  “Sausage”  “ SAUSAGE”:  Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool black, modern, aspirational, intelligent humour
Our process: vision + invention loop ,[object Object],VISION ACTION CRAFT INVENT INSIGHT
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Brandgym network 08

  • 3.
  • 4. Network not Factory 2 Founders 30-40 Juniors Bigconsultancy p.l.c. the brandgym network 4-5 Directors
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. The 20/10/10 rule £2000- 2500/ day 10% to bgym min. 20% premium £2400 - 3000- day (or more) Daily rate as a brandgym partner Daily rate as a freelance 10%+ for you
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. “ Dreamworks” team: flexible, fast Trends Semiotics Stimulus Qualitative Quantitative Omnibus studies Marketing capability Internal engagement
  • 18.
  • 19.
  • 20. “ Sizzle” and “Sausage” “ SAUSAGE”: Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool black, modern, aspirational, intelligent humour
  • 21.
  • 22.