This document provides tips for creative iPhone photography in 7 steps: 1) Plan photo shoots around subjects you're passionate about. 2) Frame shots using techniques like changing angles and applying the rule of thirds. 3) Exploit natural light or create your own using lamps or flashlights. 4) Choose camera apps like the built-in app or HDR apps to capture "master shots." 5) Apply SLR techniques like depth of field. 6) Add post-processing in other apps. 7) Additional tips include taking many shots and sharing photos on social media. The overall message is that anyone can take creative iPhone photos with some simple techniques.

1. Creative iPhone Photography
Michael Clawson,
Chief Fish, Big Fish Creations

2. Challenge yourself to see the world
differently every day . . .

5. Observe from a different vantage point
Open yourself up to new ideas

9. Shooting creatively with your iPhone
is something anyone can do
with just a few simple tips

10. 1. Plan your photo shoot
for maximum creative success
✦ Photograph what you love
✓ Pick a subject that interests you
✓ Your creativity will blossom from
within your passion

11. 1. Plan your photo shoot
for maximum creative success
✦ View your subject from
several angles
✓ If you can, try to walk around your
subject, or move in to a different
location to view your subject

15. 2. Frame your shot to capture that creative
and emotional angle
✦ Avoid framing your subject
in the dead center
✓ Shoot subject at an offset angle
✓ Tilt your iPhone slightly to change
the angle
✓ Try a shot from the ground up
or from above looking down

16. 2. Frame your shot to capture that creative
and emotional angle
✦ Apply the Rule of Thirds
✓ Use a 9-part grid to frame your photo
for dramatic impact

20. 2. Frame your shot to capture that creative
and emotional angle
✦ Turn on grids in you camera
application whenever possible
✦ Capture more than you need
in your ‘Master Shot’ and
crop in your photo app

21. 3. Exploit the natural light or create and
find your own
✦ Shoot in the morning or
evening when the light is at
dramatic angles
✦ DON’T shoot mid-day
✦ DO Shoot when it’s cloudy
✦ Look for natural and/or
reflective light

26. 3. Exploit the natural light or create
and find your own
✦ Look for Light
✓ Streetlights
✓ City Lights
✓ Headlights
✓ Candles, table lights, etc

28. 3. Exploit the natural light or create
and find your own
✦ Create Light
✓ Turn on extra lights like lamps or
overhead lights, etc.
✓ Have a friend hold a flashlight or their
iPhone using a flashlight application to
light up your subject
✓ Avoid using built-in flash whenever
possible (red eye is evil!)

30. 4. Pick the right camera application for
your ‘Master Shot’
✦ What is a Master Shot?
✓ A master shot is the photo you take
that will be cropped, enhanced, or
manipulated at a later time
✓ Editing (post-processing) a ‘Master Shot’
allows you to try different creative ideas
without replacing the original
✓ Your iPhone is a portable computer that
can be filled with numerous creative
photo apps giving you unlimited creative
freedom. Hint: explore the App Store!

31. 4. Pick the right camera application for
your ‘Master Shot’
✦ Apple’s Built-in Camera App
✓ Fast
✓ Consistent
✓ HDR Option
✓ High Resolution Capturing
✓ Supports multi-touch gestures
✓ Grid option

32. Master Shot Post-Processed Shot

33. Master Shot Post-Processed Shot

34. 4. Pick the right camera application for
your ‘Master Shot’
✦ HDR Apps
✓ Takes 2 photos, one dark, one light, and
merges them together for a higher
definition photograph

37. 4. Pick the right camera application for
your ‘Master Shot’
✦ Simulated HDR Apps
✓ Simulated HDR means that the
application is not taking two pictures
and merging them into one. Instead, the
app ‘simulates’ the HDR look from a
single shot

40. 4. Pick the right camera application for
your ‘Master Shot’
✦ Panoramic Capture Apps
✓ Can process multiple images into a
single wide angle photo

42. 4. Pick the right camera application for
your ‘Master Shot’
✦ Slow Shutter Apps
✓ Can delay the shutter (hold it open)
for longer than the factory setting.
Great for very low light conditions
and special effects

46. 4. Pick the right camera application for
your ‘Master Shot’
✦ Always save your original
Master Shot
✓ Allows you to apply a different filter to
the same Master Shot at a later time

47. 5. Apply SLR Techniques
✦ What does SLR Mean?
✓ Single-lens reflex camera

48. 5. Apply SLR Techniques
✦ Depth of Field (DOF)
✓ Sharpness between nearest
and farthest objects

49. 5. Apply SLR Techniques
✦ Aperture (F-Stop)
✓ SLR cameras achieve DOF using f-stops
✓ Blur & tilt-shift can simulate greater
DOF for the iPhone’s fixed aperture

50. 5. Apply SLR Techniques
✦ Tilt-Shift/Blurring Apps
✓ Numerous apps are available that can
apply blurring for greater DOF
✓ Places emphasis on your subject
✓ Adds more dimension to your photos

55. 6. Apply Additional Post-Processing
in other apps
✦ Filter/Process Master Shot
✓ Apply color correction, blurs, unsharp
masks, color cross-processing, textures,
composites, borders, vignettes, color
effects, DOF, photo overlays, etc.

61. 7. Additional Tips
✓ Take ‘tons’ of shots
✓ Look for happy ‘accidents’
✓ Study the style of other
photographers
✓ Imitation is the best form of flattery
✓ Don’t steal photos!
✓ Share photos on your Social Media
(Instagram, Twitter, Facebook, 500px)
✓ Get feedback
✓ Don’t take it personal

62. “Shoot the work you love. Pimp that work. Repeat.”
Chase Jarvis

63. “The iPhone is the snapshot camera of today.”
Annie Leibovitz

64. Thank You
Web: www.bigfishcreations.com
Twitter: @michaelclawson
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