What's In A Smile? The Capture of Expression. Featuring the work of Jason S. Olitsky, DMD, AAACD.

1. What’s In A Smile?
THE CAPTURE OF EXPRESSION
Jason S. Olitsky, DMD, AAACD

2. A smile begins and ends with emotion. The appearance of our teeth has
the potential to communicate our health and attractiveness. If an
individual has “bad teeth,” it can be socially crippling. Studio photo-graphy
is an opportunity to capture the feeling of a patient who has a
new smile and leverage it to engage new clients, as well as affirm that
patient’s decision to invest in their teeth.
Each portrait tells that individual’s story of how it felt to hide their
smile and their feeling about having an attractive smile for the first
time in their lives.
Adapted from the full article, which originally appeared in the AACD’s
Journal of Cosmetic Dentistry, Spring 2013 issue.
For more information, visit www.AACD.com.
© 2013-2014 American Academy of Cosmetic Dentistry, All Rights Reserved
All images © Jason S. Olitsky, DMD, AAACD

3. Inspiration for a studio session
comes from the personality of
the subject. Great portrait
images of patients have a
positive energy and display
a “feel-good” emotion that
radiates from a confident smile.

4. High-quality portraits communicate that the dentist cares about the dentistry.
“After” portraits help to affirm the patient’s decision to invest in a new smile.

5. The addition of a silver reflector helps to increase shadow detail.
A Canon MR-14EX macro ring flash is held off camera and diffused through the
translucent material of an inexpensive umbrella. A silver reflector bounces light
onto the opposite side of the model’s face to further increase shadow detail.

6. When using images for
marketing and promotion,
makeup artists and art
directors often can contribute
to the overall look.
Here, Whitney Thompson,
2008 winner of “America’s
Next Top Model,” is
photographed in studio
with a three-light setup.

7. Obtaining images that act as authentic testimonials requires proper
communication with the patient. Simply telling the patient to smile does not
communicate the same story as a picture of a patient truly enjoying a new smile.

8. Capturing full-face information and
macro images with studio-modified
light makes treatment planning
more engaging for laboratory
technicians, specialists, and
restorative dentists. Smile design
principles such as facial midline
discrepancies and width:height
ratios can also be shared with
the patient.

9. To read the full article and
receive the quarterly, peer-reviewed
Journal of Cosmetic Dentistry,
become an AACD member at
www.AACD.com/join