10 Minute Guide To Video Management

© 2014 thePlatform for Media, Inc
Building Your Video Program
10 Minute Guide to Online Video Management

Introduction: About thePlatform
thePlatform is the leader in video management, providing
solutions for A&E, CBS Interactive, BT, USA Networks,
NBC Sports, and hundreds of other media companies.
2
mpx is the most complete video
management system with its
enterprise-class performance
and easy media publishing to
PCs, mobile devices and TVs.

10 Minute Guide to
Online Video Management
Online video management doesn’t
have to be complex. The hardest
part is knowing where to start.
Whether you’re publishing
thousands of videos to millions of
viewers, or a handful of videos to a
small audience, its easy to manage
your videos like a pro.
3

If your video management strategy prioritizes an intuitive
and attractive user interface; an efficient way to update
content; and an operating system that can accommodate
future needs… you are headed in the right direction.
4
Here’s how you do it:
Deliver a
great
experience
Make the
back-end
process
easy
Have a
‘flexible’
solution

Experience
Process
Flexibility
Work every time
Analyze viewer behavior
Be compatible with
every device
Represent your
brand
Support HTML5
and Flash
Provide attractive
video players
Support all network
connections
Deliver a Great Experience
5

Assess the whole package: the player quality;
look and feel of your video site; stream quality;
and the overall viewing experience.
Is your company clearly represented? Your
video portal is an extension of your brand.
Experience
Process
Flexibility
Represent your brand
6

Attractive players keep viewers engaged,
encourage them to consume more content,
and motivate them to share. Poorly designed
players do the opposite.
All video management solutions should let you
easily design customized players. Can you
quickly change colors, schemes, skins,
layouts, etc.?
Experience
Process
Flexibility
Provide attractive players
7

Viewers only care whether your videos play on
their device.
Your solution should support all of the latest
and most popular devices: PCs, tablets,
smartphones, etc.
Experience
Process
Flexibility
Be compatible on every device
8

Viewers will try to access your content on all
kinds of networks: 3G, 4G, and broadband.
Your video management solution should use
the latest technologies in Adaptive Streaming
to automatically adjust playback for the type of
network being used.
Experience
Process
Flexibility
Support all network connections
9

HTML5 is quickly becoming the industry
standard, but Flash is still widely used.
Make sure your players support both
standards and dynamically switch the moment
it recognizes your viewers’ device.
Experience
Process
Flexibility
Support HTML5 and Flash
10

Viewers will quickly abandon your site if their
videos don’t load.
Even if you’re not ‘enterprise’ level, pick a
solution that is. If it’s reliable enough for the
biggest media owners in the industry to rest
easier, you should too.
Experience
Process
Flexibility
Work every time
11

Real-time analytics give you insight on the
kinds of details that help you improve the
viewer experience and increase engagement.
Don’t rely on intuition, let the data guide your
next strategy.
Experience
Process
Flexibility
Analyze viewer behavior
12

File ingesting, encoding, editing, publishing,
playing… every step should be easy.
Make sure your video management solution
simplifies the end-to-end process so you can
focus on the more critical parts of your job:
§  Is the UI intuitive?
§  Are the step-by-step features accessible in one
console?
§  Can every task adapt to your evolving workflow?
Experience
Process
Flexibility
Make your workflow efficient
13

Does your video management solution protect
you from unauthorized use?
Tools should be in place that enable you to
restrict viewer access at multiple end points.
Process
Experience
Flexibility
Secure your content
Make the back-end
process easy
14

Keep up with social
media
Syndicate your content
Integrate with third party
solutions
Flexibility
Experience
Process
Have a flexible solution
15

Be sure your video system lets you share
content through YouTube, Facebook, Twitter,
LinkedIn, etc.
Flexibility
Experience
Process
Keep up with social media
16

Make sure your content is distributed over a
wide network.
Having an integrated YouTube Connector
ensures that your content gets the broadest
exposure possible.
Flexibility
Experience
Process
Syndicate your content
17

Try to harness the power of all the great
solutions on the market.
Make sure your video management system has
a broad partner program and is able to
integrate with advertising solutions, discovery
engines, and a host of other front-end
designers.
Flexibility
Experience
Process
Integrate with third party solutions
18

Conclusion
You don’t need a PhD in Computer Science to efficiently
and effectively manage your videos online.
What you do need is a long-term solution that delivers a
terrific user experience for your viewers, as well as for your
business.
The right technology will point you in the right direction:
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When You Need More Help
We understand that no two companies are the same.
That’s why we built mpx on a foundation of flexibility.
We look forward to helping you overcome your video
management and publishing challenges.
When you’re ready to talk
solutions, please call us
toll-free at (877) 436-7940.
20

Engage with thePlatform
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§  Tweet us questions.
§  Chat with the video community.
§  See
other
video
management
and

publishing
tutorials
on
our

Slidshare
Proﬁle.

10 Minute Guide To Video Management

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10 Minute Guide To Video Management