WG work on Engaging the third sector in Climate Change

1. Welsh Government activities
to engage on climate change
Kate Hearnden
People & Environment Division

2. Agenda
• WG Engagement Strategy
• SSL Update
• Way to Go campaign
• But there are others……

3. WG Engagement Strategy
• Published Nov 2011
Action in 3 key areas
• Vision & Narrative
• Developing the evidence base
• Developing the capacity for
action at the local level

4. Support for Sustainable
Living grant scheme
• 2011/12 -17 grants
• 2012/13 -22 grants
• 2013/14 –12 grants
• 7 organisations received 17 grants –
ave £30k
• Range of projects - energy, food,
cycling
• 3rd
sector the main beneficiary

5. SSL – key points
• Sustainable behaviour change
relatively new and challenging for
some
• Applicants needed support - and got it
• Carbon reduction impact - difficult to
measure
• Value for money – difficult to measure
• Needs to be integrated

6. Way to Go
• A targetted PR campaign
• Good social media reach in 9 mths
• Good media - 116 press releases 100 pieces
of coverage, 40 different titles across Wales
• Radio & 2885 views of dedicated web pages
• Focus Groups - have reinforced that the
campaign is reaching target audience &
stunts work well & team members

7. Recruitment of team members

8. Media Relations - February
Resulting coverage

9. Media Relations – April/May
Bus Lottery
•Six bus ticket giveaways in each of the team members’
areas
•Over 300 tickets given away in total

10. Media Relations - June
• Team members encourage sports teams to wash kits at
30º

11. Others….
• Fuel poverty and Nest - mitigation and
resilience
• Ynn’r Fro – mitigation and resilience
• Arbed - mitigation and resilience
• EST & Carbon Trust
• Increased funding for flood defences and
work with Flood Awareness Wales

12. Future initiatives……
Over to Tom…………