Presentation to Rochester A-List on the Art of using Social Work

1. Thursday, October 29, 2009

2. Rochester A-List
Thomas Hawks II
Social Media Initiative Presentation
HawksPro Connections
Thursday, October 15, 2009
Thursday, October 29, 2009

3. The Art of Social Media:
It's All About Relationships
Rochester A-List
Thomas Hawks II
Social Media Initiative Presentation
HawksPro Connections
Thursday, October 15, 2009
Thursday, October 29, 2009

4. Agenda
• What is Social Media?
• What business opportunities does it offer
your business?
• Social Media Strategy for your business
Thursday, October 29, 2009

5. The Need
Thursday, October 29, 2009

6. Thursday, October 29, 2009

7. Thursday, October 29, 2009

8. What is Social Media?
Thursday, October 29, 2009

9. What is Social Media?
Thursday, October 29, 2009

10. Thursday, October 29, 2009

11. The Bright Side
• Thousands of people
can talk about you, and
your services
• People are already
talking about you
• Businesses are using
Social Media
Thursday, October 29, 2009

12. The Dark Side
• Thousands of people
can talk about you
and your services
• People are already
talking about you
• NO control over the
conversation
Thursday, October 29, 2009

13. Do You Know
What are They
Saying About
You?
Are You Listening?
Thursday, October 29, 2009

14. Thursday, October 29, 2009

15. Social Media
From the Business Perspective
Thursday, October 29, 2009

16. Social Media
From the Business Perspective
1. Social Media is about enabling conversation
Thursday, October 29, 2009

17. Social Media
From the Business Perspective
1. Social Media is about enabling conversation
2. It is about ways that this conversation can be
Thursday, October 29, 2009

18. Social Media
From the Business Perspective
1. Social Media is about enabling conversation
2. It is about ways that this conversation can be
Prompted
Thursday, October 29, 2009

19. Social Media
From the Business Perspective
1. Social Media is about enabling conversation
2. It is about ways that this conversation can be
Prompted
Promoted
Thursday, October 29, 2009

20. Social Media
From the Business Perspective
1. Social Media is about enabling conversation
2. It is about ways that this conversation can be
Prompted
Promoted
$ Monetized $
Thursday, October 29, 2009

21. It’s All About
Engagement
Thursday, October 29, 2009

22. It’s All About
Engagement
P O S T
People Objective Strategy Technology
Thursday, October 29, 2009

23. P
The Social Technographics Ladder
Creators
People
Critics
Collectors
Joiners
Spectators
Inactives
Thursday, October 29, 2009

24. O
Objective
Five Objectives
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25. O
Objective
Five Objectives
1. Listening
Thursday, October 29, 2009

26. O
Objective
Five Objectives
1. Listening
2. Talking
Thursday, October 29, 2009

27. O
Objective
Five Objectives
1. Listening
2. Talking
3. Energizing
Thursday, October 29, 2009

28. O
Objective
Five Objectives
1. Listening
2. Talking
3. Energizing
4. Supporting
Thursday, October 29, 2009

29. O
Objective
Five Objectives
1. Listening
2. Talking
3. Energizing
4. Supporting
5. Embracing
Thursday, October 29, 2009

30. S
Strategy
Strategy
Thursday, October 29, 2009

31. S
Strategy
Strategy
1. Create a plan that starts small but has
room to grow
Thursday, October 29, 2009

32. S
Strategy
Strategy
1. Create a plan that starts small but has
room to grow
2. Think through the consequences of
your strategy
Thursday, October 29, 2009

33. S
Strategy
Strategy
1. Create a plan that starts small but has
room to grow
2. Think through the consequences of
your strategy
3. Put someone important in charge of it
Thursday, October 29, 2009

34. S
Strategy
Strategy
1. Create a plan that starts small but has
room to grow
2. Think through the consequences of
your strategy
3. Put someone important in charge of it
4. Use great care in selecting your
technology and partners
Thursday, October 29, 2009

35. T
Technology
Technology
Social Media Categories Social Media Tools
Social Networking FaceBook, LinkedIn, MySpace
Publish Blogger, Constant Contact, Wiki
Photo Sharing Flickr, Twitxr, Photobucket
Audio iTunes, Podcast, Rhapsody
Video Google Video, Hulu,YouTube
Microblogging Twitter, Twitxr, Plurk
Productivity AOL, Constant Contact, Google
RSS RSS 2.0, Atom, FeedBurner
Search Google Search,Yahoo, Technorati
Thursday, October 29, 2009

36. T
Technology
Technology
Social Media Categories Social Media Tools
Social Networking FaceBook, LinkedIn, MySpace
Publish Blogger, Constant Contact, Wiki
Photo Sharing Flickr, Twitxr, Photobucket
Audio iTunes, Podcast, Rhapsody
Month 1 Video Google Video, Hulu,YouTube
Microblogging Twitter, Twitxr, Plurk
Productivity AOL, Constant Contact, Google
RSS RSS 2.0, Atom, FeedBurner
Search Google Search,Yahoo, Technorati
Thursday, October 29, 2009

37. T
Technology
Technology
Social Media Categories Social Media Tools
Social Networking FaceBook, LinkedIn, MySpace
Publish Blogger, Constant Contact, Wiki
Photo Sharing Flickr, Twitxr, Photobucket
Audio iTunes, Podcast, Rhapsody
Month 2 Video Google Video, Hulu,YouTube
Microblogging Twitter, Twitxr, Plurk
Productivity AOL, Constant Contact, Google
RSS RSS 2.0, Atom, FeedBurner
Search Google Search,Yahoo, Technorati
Thursday, October 29, 2009

38. T
Technology
Technology
Social Media Categories Social Media Tools
Social Networking FaceBook, LinkedIn, MySpace
Publish Blogger, Constant Contact, Wiki
Photo Sharing Flickr, Twitxr, Photobucket
Audio iTunes, Podcast, Rhapsody
Month 3 Video Google Video, Hulu,YouTube
Microblogging Twitter, Twitxr, Plurk
Productivity AOL, Constant Contact, Google
RSS RSS 2.0, Atom, FeedBurner
Search Google Search,Yahoo, Technorati
Thursday, October 29, 2009

39. T
Technology
Technology
Social Media Categories Social Media Tools
Social Networking FaceBook, LinkedIn, MySpace
Publish Blogger, Constant Contact, Wiki
Photo Sharing Flickr, Twitxr, Photobucket
Audio iTunes, Podcast, Rhapsody
Month 4 Video Google Video, Hulu,YouTube
Microblogging Twitter, Twitxr, Plurk
Productivity AOL, Constant Contact, Google
RSS RSS 2.0, Atom, FeedBurner
Search Google Search,Yahoo, Technorati
Thursday, October 29, 2009

40. Thursday, October 29, 2009

41. Business Opportunities
Thursday, October 29, 2009

42. Business Opportunities
Thursday, October 29, 2009

43. Business Opportunities
Marketing Cost Savings
Thursday, October 29, 2009

44. Business Opportunities
Marketing Cost Savings
Increased Customer
Loyalty
Thursday, October 29, 2009

45. Business Opportunities
Marketing Cost Savings
Increased Customer
Loyalty
Increased Customer
Satisfaction
Thursday, October 29, 2009

46. Business Opportunities
Marketing Cost Savings
Increased Customer
Loyalty
Increased Customer
Satisfaction
Increased Sales
Thursday, October 29, 2009

47. Business Opportunities
Marketing Cost Savings
Increased Customer
Loyalty
Increased Customer
Satisfaction
Increased Sales
Thursday, October 29, 2009

48. Thursday, October 29, 2009

49. Call-To-Action
Thursday, October 29, 2009

50. Call-To-Action
1. Engage Social Media Expertise
Thursday, October 29, 2009

51. Call-To-Action
1. Engage Social Media Expertise
2. Analyze Customer Social Technographics
Thursday, October 29, 2009

52. Call-To-Action
1. Engage Social Media Expertise
2. Analyze Customer Social Technographics
3. Develop a Clear Objectives and Strategy
Thursday, October 29, 2009

53. Call-To-Action
1. Engage Social Media Expertise
2. Analyze Customer Social Technographics
3. Develop a Clear Objectives and Strategy
4. Define Social Media Tools and Costs for Implementation
Thursday, October 29, 2009

54. Call-To-Action
1. Engage Social Media Expertise
2. Analyze Customer Social Technographics
3. Develop a Clear Objectives and Strategy
4. Define Social Media Tools and Costs for Implementation
5. Engage Customers and Move Forward
Thursday, October 29, 2009

55. Call-To-Action
1. Engage Social Media Expertise
2. Analyze Customer Social Technographics
3. Develop a Clear Objectives and Strategy
4. Define Social Media Tools and Costs for Implementation
5. Engage Customers and Move Forward
6. Measure What’s Most Important
Thursday, October 29, 2009

56. Let’s Start a
Conversation
Thursday, October 29, 2009

57. Thomas Hawks II
HawksPro Connections
585-704-7210
thawks@hawkspro.com
www.hawkspro.com
Let's create a deeper connection with Social Media
LinkedIN: linkedin.com/in/hawkspro
Blog: hawkspro.wordpress.com/
FaceBook: facebook.com/tomhawks2
Thursday, October 29, 2009

58. Thursday, October 29, 2009