Overcoming the madness of content marketing created Without any strategy

1. CINDERELLA
STORY
CONTENT
STRATEGY
Overcoming the
madness of
content marketing created
Without any strategy
#iacq
#contentmadness
@thatgirlmegan

2. THIS
CINDERELLA
PREFERS
JORDANS
OVER
GLASS
SLIPPERS
@thatgirlmegan

3. If you don’t have time
to do it right,
when will you have time
to do it over?
John Wooden
@thatgirlmega

4. WE
DECIDED
TO
GIVE IT A
SHOT
@thatgirlmega

5. WE WERE 1 interactive infographic
THE 2 full time team members (sort of)
4 days
UNDERDOG 16 teams on graphic
25 potential 1-4 seeded teams
700+ sources to contact
2,065,060 tweets last tourney
9,223,372,036,854,775,808 possible bracket combinations
No, not because of these stats
@thatgirlmega

6. CONTENT STRATEGY
TAKEN INTO ACCOUNT IN RESEARCH FOR AND CREATION OF THE infoGRAPHIC
@thatgirlmega

7. we were up for the challenge @thatgirlmega

8. And oh
what a
challenge
it was…
@thatgirlmega

9. You don’t take
a donkey
to the
Kentucky derby.
Pat Summitt
@thatgirlmega

11. Most people have
the will to win,
few have the will
to prepare to win.
Bobby Knight
@thatgirlmega

12. BRING
FANS ON
BOARD
FROM THE
BEGINNING
@thatgirlmega

13. Who is your audience? Who influences them?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega

14. What does your audience like? What drives them to action?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega

15. Where does your audience gather on and offline?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega

16. When is the optimal time to reach your audience?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega

17. How can you entice your audience to participate?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega

18. A basketball team is like the five
fingers on your hand.
If you can get them all together,
you have a fist.
That is how I want you to play.
Mike Krzyzewski
@thatgirlmega

19. KNOW THE
KEY
PLAYERS
• On your team
• Influencers
• Fans
• PERSONAL
CONNECTIONS @thatgirlmega

20. watch
film
and
warm up
@thatgirlmega

21. PREPARE
YOUR
PLAYBOOK
• Poise your players
• Pre-release plan
• Automate
additional content
• Crisis plan @thatgirlmega

22. They won’t let you
shoot it.
But if they do,
shoot it!
Jim Boeheim
@thatgirlmega

23. SOMETIMES
STARS
ARISE
FROM
OBSCURITY
@thatgirlmega

24. SOMETIMES
YOU JUST
HAVE TO
GO FOR IT
@thatgirlmega

25. All wasn’t
lost with a
last minute
content
strategy…
@thatgirlmega

26. But our one
shining moment
would have
been sweeter
had there been
strategy from
the start @thatgirlmega

27. Thank You and Q&A
@thatgirlmegan
WWW.THATGIRLMEGAN.COM
Go hoosiers!
www.iacquire.com