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Cloud Camp Unique Useful May 2008
1.
Two shoe stories: Unique Useful
CloudCamp/May2008/Thane
2.
Unique Useful
3.
Onitsuka Tiger
4.
History 1949
1951 1957 1977 2003
5.
THEN Respect the past,
to inspire the future.
6.
NOW Japan is cool.
Let’s embrace it.
7.
8.
9.
http://www.madeofjapan.com/
10.
http://www.youtube.com/watch?v=oOUfh1quwKg
11.
http://youtube.com/watch?v=c8o68-2QuC4
12.
Campaigns
13.
14.
Unique Useful
15.
Nike+
16.
Nike+ shoe + iPod
17.
Nike+ shoe + SportBand
18.
virtual racing, progress tracking,
motivational goals and stories, and global community comparison tools + live feedback
19.
20.
21.
22.
23.
24.
25.
26.
http://www.youtube.com/watch?v=PByZz9MV68k
27.
Two shoe stories: Unique Useful Both
good. Both engaging.