A reserach one by a KSU communication student about Environment and Social Media.

2. Social Media
• An open-ended platform that allows individuals
with similar interests connect with one another
through to different networks.
• Numerous types of social media networks;
– social networks like Facebook
– media sharing like YouTube
– visual story telling networks like Pinterest
– Blogs and so on.

3. Environmental PR
• Communicates organization's corporate social
responsibility or environmentally
friendly practices.
• Manages tough environmental conflicts.
• Formulates guidelines on environmental
awareness campaigns for different target groups.
• Tries to change behaviors and encourage
participation on environmental protection while
trying to improve the organization's reputation .

4. GREENPEACE
• Takes the audacious, activist, committed,
aggressive approach in their public relations.
• Used a strong and traumatic YouTube
advertisement on social media for the campaign
against Nestlé . The palm oil companies they used
trashed Indonesian rainforests, threatened the
livelihoods of local people and pushed
orangutans towards extinction.
• The tremendous affect on social media caused
the success and Nestlé cut its ties with palm oil
using companies.

5. Sierra Club
• Promotes information service and dissemination
of information to the public.
• Coordinates with the government and private
sector on public relations campaigns and
dissemination of information and data on
environmental conservations.
• Uses social media as a space where users can talk
about innovations and how they are used to
further campaign goals.

6. EPA
• The U.S. Environmental Protection Agency was
created for protecting human health and the
environment by writing and enforcing regulations
based on laws passed by Congress.
• Uses social media technologies and to share
information in order to increase the potential for
everyone to gain a better understanding of
environmental conditions and solutions.
• They do not endorse any particular
social media site or technique.

7. Edelman PR
• A leading independent global PR firm founded in
1952 by Dan Edelman, is one of the first one to
start environmental PR.
• Works with different industries ;technology, non-
profit, healthcare and so on.
• Ranked as the top PR Firm and won the Global
Campaign of the year for transforming the brand
globally .
• Starbucks Campaign was named as the global
month of service with storytelling.

8. Edelman & Starbucks & Social Media
• An Earth Month was created to underline
Starbucks’ commitment to environmental
responsibility and the customer experience.
• Social media networks enabled Edelman to;
– reach the target audience
– receive a successful positive activity and immediate
responses
– allowed the team to stay in contact during and after
the campaign with the targeted audiences.
• The brand favorability rise of 40 percent among
consumers and 87 percent among partners.

9. Environment and Social Media
Social Media is a great tool for Environmental PR
because;
• Social media = Quality+Reach+Frequency+
Usability+Immediacy +Continuity.
• The immediacy will increase interactivity and
engagement.
• The constant information flow will take the
messages to different audiences.
• It is a cheaper source for promoting and interacting
directly with the audience.