This document discusses the rise of social media and its importance for business. It notes that social media allows for online conversations supported by tools like Facebook, Twitter, and LinkedIn. It provides statistics on the huge numbers of users these platforms have, such as over 800 million active Facebook users. The document also discusses how social media is relevant, with 79% of Americans using the internet and 59% using social networks like Facebook. Finally, it discusses how social media is important for business, with 90% of marketers seeing it as important for their business and using it for tasks like generating exposure and increasing traffic.

1. SOCIAL MEDIA
≠ YOUR MOM’S
BELL BOTTOMS

2. WHAT IS SOCIAL MEDIA?

3. SOCIAL MEDIA IS A CONVERSATION
SUPPORTED BY ONLINE TOOLS.

4. TOOLS LIKE THESE:

5. IT’S ABOUT…

6. MOST IMPORTANTLY, IT’S
ABOUT THE PEOPLE THAT
USE IT AND THEIR SOCIAL
INTERACTIONS.

7. #1 – SOCIAL MEDIA IS HUGE.

8. IF FACEBOOK WERE A
COUNTRY, IT WOULD BE THE
3RD MOST POPULATED IN THE
WORLD, AHEAD OF THE
UNITED STATES (OVER 800
MILLION ACTIVE USERS). –
FACEBOOK 2011

9. MORE THAN 30 BILLION
PIECES OF CONTENT ARE
SHARED ON FACEBOOK
EVERY DAY (WEB LINKS,
NEWS STORIES, VIDEOS,
PHOTOS, BLOGS, ETC.)
– FACEBOOK, 2011

10. 175 MILLION.
THE NUMBER OF ACCOUNTS ON
TWITTER. –
TWITTER 2011

11. OVER 100 MILLION
REGISTERED USERS
ON LINKEDIN.
–LINKEDIN 2011

12. 2 BILLION.
THE AVERAGE VIEWS ON
YOUTUBE PER DAY.–YOUTUBE 2011

13. #2 – SOCIAL MEDIA IS RELEVANT.

14. IN A JUNE 2011 PEW INTERNET SAMPLE, 79%
OF AMERICAN ADULTS SAID THEY USED THE
INTERNET AND 59% OF THOSE INTERNET
USERS, SAY THEY USE AT LEAST ONE
SOCIAL NETWORKING SERVICE (SNS).
FACEBOOK DOMINATES THE SNS SPACE IN
THIS SURVEY: 92% OF SNS USERS ARE ON
FACEBOOK; 29% USE MYSPACE, 18% USE
LINKEDIN AND 13% USE TWITTER.–PEW INTERNET RESEARCH 2011

15. THE AVERAGE SOCIAL MEDIA USER IS
SHIFTING TO AN OLDER AUDIENCE
(AVG. 33 YRS. IN 2008 AND NOW, 38
YRS. IN 2010).
–PEW INTERNET RESEARCH 2011

16. TWITTER USERS ARE
SENDING 55 MILLION
TWEETS A DAY.–TWITTER 2011

17. AVERAGE USER
SPENDS AN AVERAGE
15 HOURS AND 33
MINUTES ON
FACEBOOK PER
MONTH. –FACEBOOK 2011

18. AVERAGE PERSON
SPENDS 15 MINUTES A
DAY ON YOUTUBE. –YOUTUBE 2011

19. #3 – SOCIAL MEDIA IS FOR BUSINESS.

20. A SIGNIFICANT 90%
OF MARKETERS
INDICATE THAT SOCIAL
MEDIA IS IMPORTANT
FOR THEIR BUSINESS.
–2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT

21. THE NUMBER-ONE ADVANTAGE
OF SOCIAL MEDIA MARKETING (BY
A LONG SHOT) IS GENERATING
MORE BUSINESS EXPOSURE, AS
INDICATED BY 88% OF
MARKETERS. INCREASED TRAFFIC
(72%) AND IMPROVED SEARCH
RANKINGS (62%) WERE ALSO
MAJOR ADVANTAGES.
–2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT

22. FACEBOOK, TWITTER,
LINKEDIN AND BLOGS WERE
THE TOP FOUR SOCIAL MEDIA
TOOLS USED BY MARKETERS,
IN THAT ORDER.FACEBOOK
HAS ECLIPSED TWITTER TO
TAKE THE TOP SPOT SINCE
OUR 2010 STUDY.
–2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT

23. THE MAJORITY OF MARKETERS (58%)
ARE USING SOCIAL MEDIA FOR 6 HOURS OR
MORE EACH WEEK, AND MORE THAN A
THIRD (34%) INVEST 11 OR MORE HOURS
WEEKLY.
–2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT

24. TWITTER’S SEARCH
ENGINE GETS 600
MILLION QUERIES A
DAY.–TWITTER 2011

25. AND IF YOU’RE STILL NOT CONVINCED….

26. IT TOOK HOW MANY YEARS TO REACH
50 MILLION USERS?

27. RADIO, 38 YEARS

28. TV, 13 YEARS

29. INTERNET, 4 YEARS

30. IPOD, 3 YEARS

31. FACEBOOK, 100 MILLION IN LESS THAN 9 MONTHS

32. “WE DON’T HAVE A CHOICE
ON WHETHER WE
DO SOCIAL MEDIA,
THE QUESTION IS
HOW WELL WE DO IT.”
– ERIK QUALMAN, SOCIALNOMICS FOUNDER

33. SOCIAL MEDIA IS NOT A FAD.
IT’S A FUNDAMENTAL SHIFT IN THE
WAY WE COMMUNICATE WITH OUR
CUSTOMERS.
IT’S TIME TO GET ON-BOARD!

34. SO, HOW DO YOU GET STARTED…

35. 8 STEPS TO GETTING STARTED
1. Define your Business Objectives
2. Perform a Competitive Analysis
3. Create your Social Media Marketing Strategy (A + B = C)
4. Establish and Customize your Social Networking
Platforms
5. Integrate all Online Channels
6. Monitor and Engage in your Audience’s Conversations
– QUICKLY!
7. Test, Evaluate and Learn
8. Rinse and Repeat

36. ENGAGING YOUR CUSTOMER
1. Give them a reason to ―Like‖ or follow you
2. Produce content that is going to excite, motivate and prompt
the customer
3. Respond quickly to questions and customer service issues,
creating brand evangelists
4. Contests will incentivize your customer to engage with you
instead of another brand
5. Use dynamic offers--you’re no longer restricted by print
6. Polls--find out what’s working and what’s not
7. Maintain the relationship--this is not your Great Uncle Charlie
8. Don’t be boring! Create a dialogue

37. 5 ONGOING HELPFUL TIPS
1. Be Committed and Consistent in your Updates
2. Engage and Interact with your Audience
3. LISTEN and Respond—Every Post gets a Post
4. Be REAL—People Buy from People
5. Build Relationships for the Long-term!

38. QUESTIONS?
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