At Text 100 we tell our clients’ stories through communications campaigns that support business objectives and lead to measurable outcomes. We measure our campaigns by their ability to influence our clients’ customers and prospects’ decisions. We’re the world’s biggest small agency and we like it that way. We operate as one global family where we’re all on the same side which means we naturally collaborate on your campaigns to share best practice. We want our clients to feel proud when they say Text 100 is their communications consultancy and we know we have to earn that by delivering great work. We also want our people to be proud and excited about being Text 100 Consultants (or Texties as we like to be known). That comes from doing exciting work with great brands and liberating the potential of every Textie across the globe. We hate bureaucracy and encourage an entrepreneurial and flexible way of working. We’re obsessed with flawless execution and measure KPIs against SOWs but we’re happy to swap things in and out as business and media agendas change for maximum ROI. We thrive on innovation and fresh campaign ideas which means our client work integrates creative tactics with the most innovative channels to deliver the best results that influence your customers’ decisions.
Nearly 250 Texties across 18locations in India Malaysia Singapore China Hong Kong Australia Japan New Zealand Korea Taiwan Thailand Vietnam Philippines Indonesia. All engaged with B2B and B2C clients, well practiced and certified in traditional and social media approaches, trained in the same processes and methodologies but free to think creatively and do what works in their markets. Our culture is strong, we invest in training and coaching our people and we invest in fun too as we know that’s what bonds us together.We pride ourselves on our family and entrepreneurial feel, that we’re all on the same side, that we DARE, that we look after each other and our clients, that we respect each other, our clients and the influencers we engage with.
Text 100 gets this. We’ve won accolades for our social media campaigns across the globe. We’ve also won praise from our industry for initiatives such as our global blogger surveys and pioneering work in the virtual world Second Life. But we don’t do it to for fame. We do it because our consultants understand how people make decisions. To this point, we’ve realized you can distil the often complex science of PR planning down to three basic questions:1. What are we selling?;2. Who do we sell it to?; and3. What channels influence these sales decisions? If the answer to 3. is “social media channels”, then we’ll certainly emphasise blogs, social networks and forums in our PR programs. Similarly, if the answer is “traditional media”, then we’ll ensure that newspapers, magazines and television programs feature. And if the answer is “a round of golf” or “a glass of beer at the pub”, then we’ll be teeing off at noon - or pouring the first pint. And, as is more likely, the answer is “all of the above”, then we’ll tell our clients’ stories across a number of integrated channels.
MIKE
We always keepin mind- There’s been a massive shift in the way people assign credibility, find new things & share information- Journalists are also online- Your brand isn’t just yours anymore
From an Account Management perspective, we believe in fulfilling 100% of our client’s expectations. We believe in daily communication between us and our clients and we will try to be an extension of the lenovo team. More importantly – we will challenge you, we’re not YES men and will always deliver to you honest and respectful consultancy. In addition, we believe that working with a client should be fun. At Text 100 we have a work hard, play hard philosophy so while we’ll work damn hard to exceed the metrics in the PR plan, we also believe in having fun along the way and going out to celebrate work well done at the end of the week or month.And last but not least, we are SANE! (Okay, okay so there may be some contention in that) But seriously, we’re here to do the best job we can for you and I firmly believe that the team sitting around this table has the ability to do that for you guys.